October 31, Volkswagen held in Guangzhou, the “Meet the new Volkswagen” brand activities, starting a new “public” brand LOGO, and started using from November 1 in the country. At the same time, Volkswagen also announced a series of product planning ID in China, which will work with the FAW – Volkswagen and Shanghai Volkswagen cooperation, relying on pure electric MEB platform to promote the electrification layout. In addition, also released a brand new Volkswagen new energy strategy “goTOzero” (towards zero emissions).
Volkswagen new brand “LOGO”
The new brand identity is more modern, it will become visual symbols and trademarks, as simple as possible logo design, retaining only its basic elements, and the use of a flat two-dimensional style. Not only more flexible, it can be more clearly identified in the digital media. Volkswagen brand identity has been using blue and white two-tone design, and this new logo also adds a new blue tone, making it possible to have more color variations.
large passenger car brands Volkswagen chief designer Klaus Bischoff said, “The new brand design with a perceptual way, representing between people and the future of electric travel more purely contact. we will adhere to the principle of priority digitize and keep the true beauty of it, in order to showcase the future of Volkswagen. “. In addition, the new Volkswagen LOGO will be held November 1, 2019, to be replaced in the country’s official website, the country’s 2100 dealers and 13,000 physical signs. .
ID series in China planning
VW and FAW Volkswagen and SAIC in China – the two partners jointly promote the public ID. series models. ID.3 future will be made in China SAIC public, but tonight has shown signs of ID issued by the FAW – Volkswagen made in China, it is expected to be realized within 12 months of ID shown signs of volume production. In addition, the official said that the two plants in the future total annual production capacity could reach 600,000; and 2025, an annual output of 1 million MEB models worldwide, two-thirds from China.
ID.3
VW is trying to build “the world’s largest manufacturer of zero-emission vehicles,” Based on this objective point of view, the public ID.3 electric vehicles will become an important model for future development of the Group’s carrying One. New car based on Volkswagen MEB platform to build from, available in three different versions mileage life. The maximum overall mileage of 550 kilometers. We’ve had this car has been resolved (Details: Detailed public ID.3).
ID shown signs of
ID shown signs yes. public ID. family first mass production of compact electric SUV, used with the same design language ID.3, LED headlights using a circular design. The debut of the new car with a heavy camouflage, we did not see too many bright spots. Allegedly, the new car will be based on the same public and ID.3 MEB platform to build, and other news about the power configuration has yet to be officially announced.
MEB platform integrates all technologies of production of Volkswagen, the Volkswagen Group is made for the new generation pure electric vehicles modular platform. It could become one of history’s most important project of the Volkswagen brand, but also a technological milestone.
MEB internet sketch
is located in cell site MEB platform, the battery will be divided into a plurality of core modules, designed to form as chocolate bars. Bottom of the vehicle battery is placed, surrounded with other components. The simple shape of the battery, and the size designed. This improves the flexibility of the battery, so the battery can be compatible with future battery technology. We will provide scalable capacity battery, to meet the user’s short, regular and long-distance travel demand. ID. Family will be powered by a variety of different battery capacity, mileage in the NEDC standard of up to 580 kilometers.
MEB new platform also includes our revolutionary new electronic platform. Volkswagen developed specially for the MEB platform “E⊃3;” end to end electronic system architecture and a new operating system “vw.OS”.
MEB gives the internetSome models of the same genes. They are used in logo design has inspired space, equipped with intuitive, smart data exchange, and to achieve zero emissions.
In addition, Volkswagen official said: “MEB platform will become the world’s highest-selling electric platform in 2025, we will produce 33 models in the global amount of money MEB, where nearly half of the models from China. our goal is to 2025, MEB annual output of 1 million cars worldwide, two-thirds from China. ”
The latest strategic plan – “goTOzero” (towards zero emissions)
Based on goTOzero strategy, Volkswagen will usher in car the industry’s largest scale carbon reduction plan. Cars, factories, dealers, suppliers and office network, will reach 100 percent green.
2050 Volkswagen plans, must be fully carbon neutral in China and other global markets.
goTOzero focus of the four areas of action: First, climate change. Plans by 2050 greenhouse gas emissions in the product life cycle generated completely reduced to zero, the active use of renewable energy throughout the product cycle; second, resources. Enhance maximize resource utilization, optimization of circular economy mode in materials, energy, water and land use areas; third, the air quality. The key to improve air quality in the world is to promote electric travel. Therefore, Volkswagen to develop platform-based ID MEB family models; Fourth, environmental compliance. In order to control the impact of our travel solutions throughout the product lifecycle on the environment, effective management systems have been installed.
2025, Volkswagen car factory each production will be reduced by 30 percent waste emissions and reduce 30 percent energy and water consumption; the full support of the Volkswagen Group in China, to reach worldwide vehicle , greenhouse gas emissions throughout the product cycle compared to 2015 decreased by 30 percent goal.