Hayden: “I have the backing of the rest back for you.”
Huang Lei: “Volvo and every day longing for life.”
Gao Xiaosong: “always be swift, never hot always tears.”
Han Han: “I understand life is like and everything together.”
Lang Lang: “I praise you cool but in fact protect you is the coolest thing I’ve ever done. “
December 12, new Volvo S60 officially listed. In this “for the love choice” new conference, Volvo invited Lang Lang amp; Gina, Huang Lei amp; Sun Li, Jacky Heung amp; Hayden three couples and Gao Xiaosong, Han two wit.
or more, their speech on the new Volvo S60’s.
conference final, I think Volvo Car Sales, Greater China president Qinpei Ji will follow the convention, introduce new Volvo S60 product highlights, but he unexpectedly spoke the Irish poet Roy middot; Clift a poem:
I love you not only because you look like, but also because with you when I look. I love you not only because you do for me, but also because I can make for you to do. I love you because you bring out my true that part.
Volvo Sales, Greater China president Qinpei Ji
“Because of love with life, in love with every road user, Volvo became the today safe, healthy look, because every life in love with the planet’s survival, Volvo and strive to achieve zero load climate in 2040. it is really like most of Volvo, Volvo is also 92 years of early heart unchanged. “
Volvo S60 listing conference,” a high-profile and low-key, “which is full of” moisten things silently “approach, the health, safety, environmental protection and other elements into this field “for the love choice” as the theme of the conference.
In fact, Volvo has always been low-key, restrained,And even then the point of the Nordic’s “obsession.”
with Volvo founder Azar and Gustav middot; Larsson’s words: “So who is driving a car brand Volvo establishment of the foundation, is to ensure safety..”
[ 123] I repairer to people, to other markets, such as Su free and easy to say “Yisuoyanyu Renping Sheng” is so.
As for its sales performance how? We look at.
in November this year, Volvo sold worldwide 62,600 new vehicles, an increase of 11.6 percentage. As of the end of November this year, Volvo Cars global cumulative sales reached 631,200, an increase of 8.4 percentage. And this number from the total sales in 2018 of just under 1 642 253 thousand units, according to the current situation, Volvo this year is likely to reach 700,000 results.
In addition, it is certain that Volvo will set a new annual sales record in 2019.
Chinese market, Volvo Cars November an increase of 26.7 percentage, sold a total of 14,500 new cars. As of the end of November, total sales of Volvo cars in the Chinese market this year is 138,100, which is beyond Volvo’s total sales in China last year.
Volvo’s why we can be defined as being in the “winter” of the current Chinese market, to achieve such good sales? I think this and Volvo products, marketing, and service sector’s efforts are inseparable.
new product launches car prices to gain market competitiveness of the capital. 2019, Volvo introduced a variety of masterpiece, including the Asia-Pacific Volvo XC40, the new V60, XC90 facelift and the new S60. I witnessed four models of the market, among them, XC40 and S60 models both impressed me most deeply.
Volvo XC40, it made me realize there is a tune called “fancies off.” “Fancies off” who fashion, confident style, they want to break through the traditional break the routine, they also have the creativity never stopHas not dominate people’s life and planning ideas, and seek more relaxed and pleasant, high quality of life in the process of constantly forging ahead.
If we say “let the car speak” Volvo pursuit of a model, the Volvo XC40 is how the “fancies off” who dance it? Its designer looking for inspiration in science fiction movies. Full of beauty and sculptural elements of the Nordic model, it gives a solemn and contains the beauty of style. The use of environmentally friendly interior materials, to create a user-friendly storage space, let you enjoy the “temperature” in the Nordic wind again.
XC40 still holding “safe” While this trump card, E-NCAP test won five-star safety rating. Even the head of the Volvo Safety Center also confidently said: The new XC40 is definitely one of the safest SUV models nowadays. Volvo Drive -E T5 engine, maximum power of 252 hp and maximum torque of 350 Nm middot; meters, one hundred kilometers acceleration time of just 6.4 seconds of dynamic performance, but also to prove the car on driving fun was also not scared.
When asked why choose this car, an XC40 owners friend said this statement: “Because I think XC40 have a kind of both sexy and tough the unique style, on it I saw my shadow. “
new Volvo S60 conference high point of the evening, than in the” BGM of ordinary road ” next, Han drove the new S60 appearances.
For Han, I had that experience before him to think about life, humanity and his blood with Jiyangwenzi point out problems in the “triple gate” in the blog era in student days.
Later, he was playing racing, became a professional rider, and even won the National Cup. Still later, he entered show business child, the director of “wind and waves,” “speeding Life” are all popular applause!
article begins like Han Han said, “I understand life is like and everything together,” Han every “re-start”, are firm and persistent, this is his success one of the reasons. And this in spite of all the dedication and tireless Volvo pay in a safe way for an event, do not seekThe co.
as a driver, Han for the performance of a car has its own stringent requirements. The new Volvo S60 has a sports appearance package, sport seats, strong power and T8 specially designed for the Chinese market, HRS hydraulic shock absorption cushioning technology, these fusion on the new S60, to bring its “Fast and Furious”, this being is a racing driver Han Han care places.
new Volvo S60 interior features extensive use of environmentally friendly materials, the standard CLEANZONE clean cockpit system can filter 95 percent PM2.5. In addition, the new car comes standard with City Safety City Safety, the maximum extent possible to ensure traffic safety of the occupants. Like Han said when test drive the new S60 “no matter how poor not poor education, can not be missing again the lack of security configuration.” Safety is the place “national father” where Han meaning.
Qinpei Ji said: “The new S60, we have chosen to Han ‘sound’, because it affects different from the past and some of his younger consumer groups is the car. a better understanding of a circle of people and vehicles, and slowly, the transition from the previous image of a pure racer to present the image of his father’s love of family, this very distinctive shift, which we very fit different models. I believe the new S60 point of difference, the majority of Chinese consumers with special needs. “
senior Vice president Volvo car Group,
[123 ] Volvo cars president and CEO, Asia Pacific Yuan Xiaolin
this year’s Guangzhou auto show, Volvo press conference, Yuan Xiaolin said:. “safety is Volvo’s brand of faith, with the safest car to protect people’s love.” he also stressed: “safety is the core DNA of Volvo’s new S60, Volvo’s commitment to safety, far beyond the protection of occupants in an accident, we want to make sure that every minute of the owner and his family spent in the Volvo car is safe this means that Guardian health of occupants is Volvo’s mission. “
Frankly, devoted to health and safety, much less with a rich variety of configuration, Luxurious materials to a pile of luxury are much more intuitive and have more impact. But security, this “invisible” Luxury is our life from the most recent.
“approach to science” in case people had such a laugh and cry: a man found “Hand” red marks on his chest and legs, he thought to rip, many pray without If, later found to be allergic to the hospital because he bought a new car steering wheel materials are allergens. This intolerable itching to let him sleep, finally catch the red marks.
If he had to buy a Volvo, will not happen such a thing.
In addition, according to the World Health Organization show: worldwide each year due to road traffic deaths, about 1.25 million, a considerable there are 3,500 people in the world die every day due to traffic accidents. World Health Organization has been given a report forecast 2030 road traffic injuries will become the fifth leading cause of death.
Today, Volvo began more like a test to substantiate the health and safety of new cars, such as product testing phase, volatile organic compounds inside the car, Volvo will do the test with a high temperature of 65 ℃, carried out with the speed of 80km h / crash test.
In addition, Yuan Xiaolin had also said: “As a luxury car brand from Sweden, Swedish culture, respect the spirit of the traditional life gives Volvo unique brand gene.”
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“captain turtle speed” one of the hosts of the original “Top Gear” has said in the program: “Buy a Volvo car is like going to the dentist, since it will at some point to do this, simply not as good as earlier this thing done. “
we look back at this again several stars speech, they go hand in hand is accompanied by a confession only after this long love. Ten years ago, I do not know you, you do not belong to me. But the time two people met, fell in love, and later get together with guarding the years of quiet good. 
in these last 10 years, Volvo and other car companies, like rivers and lakes experienced too much rain. Such asNow look at Volvo, it has changed, and is actively embrace change in the best of times.
Yuan Xiaolin, said: “Volvo is a Swedish company originally for the entire center, now it is a truly global enterprise.” At present, Volvo Cars globally established three design Center, four research and development centers, six car factories in more than 100 countries opened more than 2,400 sales and service outlets, with more than 43,000 employees, achieved across Europe, Asia and North America the global market layout, while the Chinese market Volvo cars is the largest single market. 
At present Volvo in China already has three production bases, one engine plant, a research and development center and a design center, the number of employees in China has more than 8,300 people, with more than 250 dealers .
the face of the domestic automobile market down, especially in the international and domestic macroeconomic, microeconomic environment of uncertainty superimposed impact, why Volvo also get bucked the trend of success in 2019?
In addition to the new car’s launch, outside adhere to safety, health brand gene, which is also in the market and Volvo efforts layout, brands, marketing and service system construction aspects are inseparable.
global sales
Volvo Cars is now doubled compared to 2010, sales in China grew fivefold. China factory in the S90 and XC60 not only supply the Chinese market, also exported to the US, Europe and Asia-Pacific and other global markets. 
In July this year, the Volvo XC60 Chengdu factory production of the “Chang” Central Europe trains arrived in Ghent, Belgium, 25 will be sold in the United Kingdom, France, Italy, Belgium, Germany, Finland and other European countries, exports by the Volvo China vehicle production has more than 70 countries and regions, the export rate of nearly 40 percentage. Visible Chinese market has become an important market in the Volvo worldwide.
Volvo models produced in China sold back overseas markets, and plant construction as well as research and development are inseparable. It is understood that this year, Volvo Daqing manufacturing base to complete the 150,000 capacity expansion, the new S60 can be successfully put into production. The bridge factoryAnd Ghent plant is currently focused on the production car-based architecture under the CMA, while the Volvo Cars Torslanda plant in Sweden, China and the United States factories in Chengdu and Daqing and Ridgeville South Carolina plant will continue to expand product architecture (SPA) production of large cars. 
According to Yuan Xiaolin introduction, development layout, Volvo Cars has a research and development center and a design center in China. “Volvo Cars Asia Pacific R & D center and headquarters in Sweden there is no barrier, but do not set up a firewall, truly intercontinental efficient common development, and to allow the development of resources and results achieved real-time global sharing of synergies with the world’s largest market of. “
Mr. Li had expressed” view alone is difficult to win the war “, he believes that in the face of disruptive challenges, and more must all fields multi-partner joint to occupy high ground through collaboration and sharing. 
Volvo as early as 2017 on Google ™ and Google reached a strategic cooperation. May 2018, the two sides announced embedded in other services Google voice assistant, Google App Store, Google Maps and Google in the next generation of Volvo’s interactive infotainment system.
During the Shanghai Auto Show this year, Volvo and Huawei signed a strategic cooperation agreement, through the introduction of Huawei’s application market, Volvo will provide Chinese consumers Andrews smart massive Internet applications, and rely on Huawei’s mature service platform, AI capabilities and intelligent assistant, to achieve user personalization, customized service; 
in June, Volvo cars and Uber jointly launched the first can carry Uber autopilot system the base model, and to achieve fully automatic driving. Volvo and Autoliv also established a joint venture Zenuity, common development of autonomous vehicles Volvo Cars of the future of software; cooperation with Baidu to develop automatic driving vehicles, paving the way for mass production of China’s all-electric vehicles and automatic.
Volvo also signed a long-term agreement with LG Chem Ningde era and to ensure the provision worth billions of dollars over the next decade for the next generation of Volvo and Polestar models of the lithium ion battery, The agreement covers the next generation of Volvo’s upcoming expansion module architecture (SPA2) on the basis of existing supply and modular architecture (CMA) for all models of the global battery module. 
In addition to growth in sales, Volvo car service, parts supply system, the consumer experience and other fields has also made a series of adjustments. This year, Volvo Cars built in Chengdu parts distribution center, which is the fourth parts distribution centers Volvo Cars Following Shanghai, Beijing, Guangzhou, established in the country, which marks the completion of the Volvo car service distribution system in China maturing, also it means that Volvo has formed four cardinal points of the pattern of distribution centers covering the whole country. 
Volvo Cars has 253 authorized dealers nationwide, in a second-tier cities have achieved full coverage; number of VRE (standard retail Volvo Volvo Retail Experience) exhibition has reached 216.
In addition, Volvo is also actively embrace new retail. In December this year, Volvo will build a super brand Lynx date of their own, Volvo will become the auto industry’s first upgrade to 2.0 Lynx official flagship store brand. 
It is worth mentioning that during the two-eleven this year, new car sales in Volvo Lynx of more than 1000 customers into the store the amount of over one million, two Lynx platform enterprise data in the industry are at the forefront. Qinpei Ji said the next day outside the cat, Volvo will continue to expand more electricity provider channel, for example, next year will work with Jingdong.
In addition to the construction of service system, with the younger consumer groups, the Volvo brand in recent years, also attaches great importance to the star of publicity. Such as global brand ambassador Lang Lang experience, brand close friend Han, Gao Xiaosong, Lin Chi-ling, Eddie Lang Lang and other stars of the platform, and expand to some extent will affect some consumer groups and different from the past to choose Volvo. 
face competition in the future market, Volvo began very early in the layout of electrification. Currently, Volvo introduced the Volvo S90 new energy,Volvo XC60 and Volvo S60 new energy and new energy a variety of plug-in hybrid models. 
on electrification, in fact, as early as 1972, Volvo Cars will leave a “green Declaration” at the United Nations Conference on the Human Environment, the automotive manufacturers and first put forward environmentally responsible . 2016, Volvo issued a future-oriented “2025 Sustainable Development Plan”, the next five years, Volvo plans to launch a new electric car per year. 2025, its sales of electric vehicles will account for 50% of their global sales. 
With leading electrification strategy, Volvo Cars has also topped the “Fortune” magazine “2018 50 companies that changed the world” list, becoming the only list of luxury car brand. In October, Volvo Cars and heavy in Los Angeles issued the “2040 Environmental Program” – – 2040 Volvo will become zero load climate benchmark companies. At the same time in October, Volvo has released the first pure electric vehicle XC40 Recharge. November 7 this year, Volvo Cars Asia Pacific R & D center in Shanghai opening cell laboratory, become’s first battery lab outside of Gothenburg, Sweden headquarters, mainly for plug-in hybrid vehicles and pure electric vehicle battery development and validation. 
above show that Volvo electrification strategy is accelerating landing. Qinpei Ji said: “The next few years, we continue to force the basis of this strategy will be in the new energy and electric vehicles.”
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was born in 1927, the Volvo Scandinavian car brand, after nearly a century of vicissitudes changes after today is still adhere to the “safe and healthy” concept of luxury. Slow old days, cars, horses, mail is slow, but a lifetime love of people is enough. Time changes everything, changes the repairer of the way, but safety is always above it all. How to define luxury, thousands of thousand faces, and I think for Volvo, self-stick, wind, unsolicited.