arts marketing, arts marketing, event marketing …… In fact, these methods have long been bombarded by everyone over, while car prices in order to expand their influence also have innovation on these foundations. These marketing brings star power it can be said that the influence is very large.
bump Jun deep remember, at 8pm on April 10 this year, Hubei Overheating in order to help revive the theme , join the Harvard brand online with a cargo of live, broadcast live on half of Harvard F7 quickly sold out, and 11357 2777 yuan coupons are also sold out, that was broadcast live for everyone refreshed successfully selling cars new cognition.
Fun and marketing of Harvard F system can not only make people laugh, amazing, but also to make people wake up heart of love and warmth. This year’s wave of the epidemic, so that the hearts of every Chinese people are full of repressed emotions, and when the emotions overflow, Harvard once again shot the F series, which work together make up the chopsticks brothers “AI chopsticks for you,” the intellectual tide portfolio to a catchy “I lOVE YOU”, depressed mood swept away people’s minds, wake up Chinese sons and daughters of the land of love and warm heart. And this approach is not only the warmth of others, but also the intellectual tide charm Hafer F lines show the most. To be honest, Jun bump really admire Havel F line marketing innovation “means.”
and in the moment, with the younger consumer groups, the main car consumer groups has grown from 70,80 after the transition to a more personalized 90, after 00, it also allows the entire vehicle market are beginning to show a tendency to “younger” in. The Great Wall Hover F system is also based on the consumer under such a background of the birth of the brand, since its establishment more than two years, Harvard F series from the brand concept to product design, marketing, both in the form of young people, expressing attitude of the young , the harvest has been recognized nearly 30 million users worldwide. Harvard and F lines among young people also have a good reputation and influence. According to statistics, as of this year’s 8In May, total sales Hafer F series has exceeded 220,000, monthly sales remain in the million or more, this growth rate is still gratifying.
However, this result does not meet Hafer F series is still, after all, the era in the development of consumer groups in turnover, the development of technology is ever-changing, the only constant forward and keep up the pace and young people, it will not be out of the market. In order to gather more future consumption trends Z generation users. The Harvard also hopes for the new F series models 2021 Harvard F7 / Harvard F7x. The total of 8 and 6 models configured models, the price range were 111,800 to 151,800 yuan and 119,900 to 154,900 yuan. So the question is, this “rejuvenation” What are the advantages of it? We might as well take a look.
2021, paragraph
Havel F7 / Harvard F7x, “new” where?
because it is the annual change models, so mainly on the internal configuration upgrades, the official also given a “five new + system comes standard with two Daquan,” the summary.
to know for the tide of the Internet along with the growth of 90, 00 later said, Ta who not only is the main consumer, Ta are also in the choice of products with some of the leading, unique needs. The moment, electrification, Network Alliance, intelligence, sharing the four modernizations new car has become the common goal of global car prices. Especially with the AI technology continues to upgrade and penetration, the car is no longer a simple means of transport, but the connection carrier life, socializing. Who has the eye-catching performance in this regard, who will be able to gain a firm foothold. At this point, this the “rejuvenation” It is also around this point spared the article.
First, the first on AI, 2021 under Havel who F7 / F7x Tencent is now the first to carry the car with TAI3.0 HaferFun-Life 2.0 system, a new upgrade in terms of voice interaction, on-board social, and other accompanying services. In addition, Tencent car with this car system also has a voice assistant, navigation, on-board micro-channel, multi-media, travel services and ecological accounts and many other functions. And on entertainment it is also equipped with integrated almost among the most In a public entertainment software, not only micro-channel, as well as vibrato, iQIYI and many other popular APP. In addition, the increase in new small car scene is one of the core application systems, covering illegal query information, limit line information, movie schedule, flight information, information delivery, Food Guide and other common functions.
Next a second, in terms of color values is remarkable, after all, is oriented in the color value years, the first feeling is still very important, in this regard, paragraph 2021 Harvard F7 uphold the aesthetic design of space science and technology to sharp lines, Fengrui sharp, convex shape as a standard product design, visual design and build both dynamic experience design aesthetic. In detail, the Harvard also very carefully, the most obvious change is in the network shield design, multi-level convergence line interactive mode, the front face and create a more three-dimensional sense of technology. In the interior, the new car compared to the pre-facelift models, although not much change in the overall layout and design language, but in the details for this upgrade technology configuration also made a lot of improvement. For example: using capsule surrounded console design, using Nebula lever design, screen and the upgrade in the control to 12.3 inch screen, in addition also the position of the center console decorative sheet before chrome replaced by the silver screen facelift trim trim, enhance the sense of technology and personalized, but also overall more youthful design.
In the third block to build intelligence on the F line Hafer also know better the young consumer groups, models 2021 Harvard F7 / F7x ADAS equipped with new advanced intelligent driver assistance systems to support the L2 level autopilot function, while supporting the integration of automatic parking function. Turning automatic parking function integration of the occasion, and even talk of Wang Mian admitted that “no longer have to worry about calling my dad, parked inside”The 2021 models can help users automatically Harvard parking F7 also simultaneously upgrade LKA lane keeping, TJA traffic congestion and assist ICA intelligent cruise assist security guard and many other features, ease of driving, safety is further improved, no doubt too can play it!
In this competitive market, there are good-looking light skins and attractive configuration is obviously far is not enough If there is an inner core plus quality, naturally it will lift up to more consumers. In power, the 2021 models are also equipped with a dual Harvard F7 top ten dynamic combination of gold, won the “China Top Ten engine Heart,” the title of 1.5GDIT engine and 2.0GDIT engine, and gains “world’s top ten transmission,” the title of the 7-speed dual wet clutch transmission compatible, enabling maximum power of 165kW, maximum torque 385Nmiddot; m high level of performance, market segmentation is no doubt that the benchmark level models, with the new chassis tuning to support intelligent four-wheel drive control, driving control performance further optimization and upgrading. The Harvard F7x the new SPORT mode, to upgrade the six kinds of driving modes into 7, zero one hundred in just 6.6 seconds.
follow customer demand to go, was equipped with no increase
prices have been long been a “stepping stone”, in order to allow more consumers to drive home a new car, 2021 under Havel F7 / F7x also show full of sincerity in terms of price, which, brand marketing general manager of Great Wall Motor Hover fly with text “increase with no increase in price” to represent the faith. And in order to show greater sincerity, the site also announced that with immediate effect, to buy 2021 models Harvard F7 / F7x also for a limited time, “got the idea seven major gift” before the end of September. That car users to enjoy 5,000 yuan in cash discount cored cash gift, loan or replacement purchase can enjoy supreme 9000 yuan financial discount of got the idea of financial propriety, respectively, to a high of 10,000 yuan limit substitution subsidies and limit the purchase of subsidies. At the same time, more body center exclusive gift packages, gift limit mentally enjoy the Internet offer, users purchase 2021 models Harvard F7 synchronization can also enjoy worry-free maintenance cored ceremony, namely carLi enjoy three years or six basic maintenance policy.
For conventional car prices, such an attitude and sincerity, be very down to earth child, and very pragmatic a. The increase with no increase in price of good faith, but also to 2021 models worth Harvard F7 / F7x has a more significantly improved.
Written in the last:
has been Hover SUV has gained its advantage, and highlights Hafer F line is that it is Made for intelligent young consumers, technology, intelligent young influx of goods SUV, while the level of innovation in marketing it also has been keeping up with the pace of the times.
and the 2021 models tide Harvard Cyber new F7 / F7x, and at the same time enhance the competitiveness, but also does not increase with the increase with a way for consumers to feel the real kindness and sincerity, I believe into after the market will certainly capture more young consumers’ hearts and minds. ”