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Wei Si, Xiaopeng has been out of the sea, “Going out” Ai Chi has already grabbed the opportunity

Writing | Sage

In the face of “carbon neutralization” theme and vision, China Automobile Brand is committed to developing new energy vehicles, and finally has the opportunity to have a hundred years. Historic overseas old car companies stand in the same starting line.

Of course, the new energy car also brought the opportunity to achieve “corner overtaking” to China Automobile Industry. Therefore, in addition to China’s car companies, in addition to intense competition in the domestic local market and international brands, selling their own products long, the most respected European auto market, and the international giants are working around the world, it seems more Describe the comprehensive strength of the brand and product.

At the end of last year, Xiaopeng G3 delivered the first 100 cars to Norway. On May 6 this year, it was also announced that the first station entered the Norwegian market. This is also the beginning of the country.

Of course, no matter the B-terminal or the C-terminal, Ai Chi is the first and the only large quantity of export of the EU, and the only enterprise currently won a large-scale access to the EU.

As of mid-May, the first anniversary of Ai Chi exported, Ai Chi exported 1477 in 2021, with more than 2,500 exports, followed by France, Germany, the Netherlands, Belgium, Denmark, and Israel, Ai Chi continued Expand the overseas market coverage area to further expand South Europe and EFTA national market.

Compared to the two car companies, Xiaopeng two car companies, the quantity of Ai Chi, who is the first to advance the EU market, and in the sales performance Leading?

It seems to be “out of the sea”, the difference is very large

Ai Chi Auto Since the birth Based on the international market, based on the global layout, from the initial factory construction, product development and research and development and manufacturing are created in accordance with EU standards, ultimately implement U5 in China and Europe, becoming the first EU quasi Enter, a smart electric vehicle enterprise that successfully landed in the European market.

It is emphasized that Ai Chi enters the EU market, rather than just selling a car in a European country, and Norway, which is invested with Xiaopeng, does not belong to the EU member state, and there is a very Large difference.

Norwegian has established a range of new energy automobile policies since 2009, including the reduction of registration tax, parking fee, annual license fee, toll, value-added tax, upgrade charging network, purchase tax, and formulate 0 tariffs Wait. At the same time, Norwegian plans to become the first country in which traditional fuel cars is fully banned in 2025.

Under the continuous stimulation of policies, the new energy market share of Norwegian Auto Markets is high, and the overall penetration rate has been as high as 65.1, which is the country with the highest penetration of new energy vehicles in the world. It can be said to look through the entire overseas. Market, Norway is almost the most comfortable “greenhouse” in new energy vehicles.

Norway sales, pure tram type has accounted for 56.3 percentage

Compared to Norway, the EU car access barrier, the EU car access is higher, the whole car product If you want to enter the EU market, you need to pass an extremely harsh EU Certification (WVTA), a total of 43 full-vehicle test projects including motor vehicle noise, endurance mileage, collision safety, pedestrian protection, etc. Domestic regulatory requirements.

In addition, WVTA sells necessary conditions in small batch and large quantities. Small batch certification is less than 1,500 in EU member states, and the number of individual sales tables per year is less than or equal to 250, while the number of sales sets per year is not limited.

Therefore, in terms of certification test items, factory review, both have little differences. Small batch authentication test items have stopped from 40 basic indicators and does not require factory review. Large-volume certification requires review of production companies every year. In addition, the three review standards of “E-Call”, “pedestrian protection” and “material recycling” in the car are added, and difficult to know.

And Ai Chi is the first vehicle enterprise for the new forces to receive WVTA product certification, and the only high-volume certified car enterprise has been received by pure electric models.

Getting a WVTA “large quantity”Certification, it is really entered the EU market

founded in Ai Chi In the 4 years, it has built a pure electric MAS platform with independent intellectual property rights, and in Jiangxi, the industrial 4.0 standard self-built has a digital, intelligent, flexible super smart factory. [123 ]

Ai Chi Super Factory in Shangrao City, Jiangxi Province

At the product level, 2021 Ai Chi U5 has a comprehensive upgrade optimization in appearance interior, power system, smart driving, and intelligent interconnection. More than 150 updates have been conducted, becoming an intelligent pure electric SUV, not only personal, more intelligent, and constructs their own core competitiveness in handling, intelligence, comfort, safety and quality.

[ 123]

Ai Chi independently developed MAS pure electric platform

As for Ai-Pilot intelligent driving and AI-OS intelligent system, Ai-OS intelligent system, Ai-OS smart system, is perfect in the same class products. Intelligent driving function. In addition, Ai Chi U5 is the first domestic SUV.

At the level, Ai Chi cars are integrated into the intelligent gene from the production and manufacturing stage, and the factory automation rate is more than 90% in accordance with the German industrial 4.0 standard. For the largest pain in the new energy car products, “battery winter endless mileage anxiety” problem, love Chi Auto has developed a “sandwich structure” battery pack, battery thermal management system, and air conditioning control strategy for the temperature control system, also continuously optimized, reducing the effects of low temperature on battery life.

If you want to make a car in China A “technical control” is selected in the new forces, then Ai Chi, which is in the technology, and more ways to flow.

[123 ] Step by step to reinforce “Prototynt”

Relying on the first advantage of the first and first, Ai Several car is a leading position in the EU market in the EU market.

Of course, in addition to product and technical achievements, in the market, Ai Sei cars also pioneered a road to other new power to imitate the road, and constantly strengthened their “moat”.

It is reported that in retail, Ai Ki cars have adopted a combination of direct sales and distribution, and establishing cooperation with European electronics retail giants EURONICS, using Euronics in major cities. Retail stores to display U5 and provide users with product explanations, product experiences, and car rentals.

In the after-sales, the ATU, leading car resort chain, Germany, will serve as the main after-sales service partner in the European market, will rely on the channel network in Europe, plus Ai Chi car spent The huge cost is established to establish a large-scale parts storage center. Through the seafood and air three-dimensional logistics transportation network, the maintenance equipment and tool parts will be transported to each service network, providing users with convenient maintenance, road rescue and parts supply for users during vehicle use. A series of after-sales service solutions.

Ai Chi Auto is also a small number of China’s new energy car enterprises in Europe forming a perfect sales and after-sales service layout

, and continuously improve the new retail network and The service system is not only the first step in the sustainable development of Ai Chi, but also a step-by-step leading moat of Ai Chi car globalization.

Ai Chi has made a form rate

For the new development stage, go out, is the must It is the key to the curve overtaking. “We don’t do it, you have to do it into a company in the international auto market.” This is the founder of Ai Chi, and the chairman pays a lot of time to create Ai Chi.

Ai Chi Auto Founder, Chairman: Fu Qiang

In fact, in the new energy market in international,

Happiness

Exaggerated, China’s new energy car companies have enough strength to have a good strength and the old car enterprise in the core technology, the whole industry chain or a new retail / marketing model.

As the Chinese brand, Ai Chi cars can build their own brand influence in the European market today, and stand on the foothold, and have made a texture in the overseas car brand.

As the backward man of the world automobile industry, the Chinese auto industry “corner overtaking” is thriving. [iDailycar]

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