user-oriented, is guided by the market. Just grab the user, to occupy the market, conform to the user, to adapt to the market, the development of a user, open up the market. “Customer is God” phrase was repeated as guidelines, but actually far worse. Because really want to do when the “user-centric”, you need to give up the part of the user, also means give up part of the profits, so before any products appear, there must be precise positioning and firm values, in order to go farther and have a broader world.
“” user-centered “corporate values”
automotive sector, if you want health steadily grips meet when the needs of most users, it is popular on demand needs to have a functional, and emotional needs on price, these three aspects of demand. In these three needs, the brand most difficult to achieve, it is the emotional needs, and WEY said: “Users no longer God, but our friends.”
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on the third anniversary of the brand WEY brand conference, it is not too much to talk about their achievements in three years. But the beginning of the heart begins users, invite a different occupation of the owners took the stage, and WEY tell their brand story, with their own complaint about the emotional and brand of WEY WEY and pursue their dreams. Some of them because WEY brand acquaintance, forward shoulder to shoulder, it was because WEY brand for themselves and their families a better life, WEY brand is to users as the most valuable asset, and they reach emotional resonance.
resonates more than that, after participating in “this life will drive China WEY” VV6 glory pilot Chinese car culture Miles large parade of volunteers and experience officials who gathered the third anniversary of the brand night to share “all the way up, indomitable” spirit of the harvest, as well as love and trust with WEY brand products accompanied by the line.
“three years more than 300,000 users trust.”
In 2016, the founder of the brand mark with WEY commitment, fully open the “WEY era” China’s luxury SUV at Canton. Three years later, WEY return to the birthplace, standing at a new starting point for three years 300,000 to new horizons open up a new world. China’s own brand of high-end process has achieved initial important breakthrough to WEY brand as the representative of Chinese New luxury brand continued upward, on the product carefully polished, carefully build the brand, is expected to catch up with international luxury brands.
III contains the Spring and Autumn, WEY brand success, he won the trust of more than 300,000 Chinese consumers, became the first and fastest to achieve 300,000 sales in the Chinese luxury brand, and has been occupied by strong joint venture brands dominance of Chinese high-end SUV market, has won a place belonging to the Chinese brand. The report notes the inherent luxury car brand metrics are being broken, WEY luxury car brand experience in line with standards to meet mainstream consumers, especially the new generation of consumer demand.
“to give consumers a warm way” WEY “You convoy”
the needs of users throughout the market, R & D, sales, manufacturing, service the whole process, enterprises are to truly achieve the “user-centric” it is necessary to establish complete “user-centric” business processes. Because each product, always touched by the user, is “critical moment.”
in the field, Mr. Wei Jianjun said: a truly successful enterprise must be a global company, a truly successful brand must be a global brand. Self-erected, WEY the brand positioning and development, based on a large field of view on globalization, the development has been formed to Baoding centered around the European Union, North America and Asia, “ten to seven countries’ development pattern.
After three years of research and development, WEY brand for the quality of their products has been fully confident, with the courage to protect the original capital of such a pain, tell consumers can be assured WEY brand models. From three years 100,000 km, extended to the industry-leading 5-year 150,000 km. Whether it is a new car owner, also has an old car owners can enjoy the engine, transmission, free lifetime warranty, so unique luxury experience for a long time continue. Long qualityPaul gives confidence to the consumer peace of mind products, and comprehensive after-sales service, giving consumers a warm sense of experience, so that they form a sense of belonging to this brand.
“” wisdom in the forward “WEY goal more than that.”
no brand products are often planned difficult to go far. Faced with the new environment and a new pattern, only the most innovative brand in order to survive; only the higher strategic pattern of brand can develop. WEY brand formed a number of leading edge technology reserves, and as a driver for innovative applications. Among them, in the field of smart driving, WEY brand cash production model of autopilot has reached the level L2 +, the second quarter of 2020 will achieve L2.9 level applications, 2021 will achieve the level of L3 autopilot commercialization, 2022 more We will reach industry-leading level L4 level autopilot.
In addition, in 2020 the brand strategy of globalization as a starting point, WEY declared 2021 to enter the European market in 2023 among the mix of world luxury brand in North America market, and then to expand this to other markets around the world, competing against the strongest opponents in the global high-potential markets; 2025, WEY brand will become the world’s leading intelligent luxury brand, annual sales challenge 300,000 to complete the from China to China on behalf of a major breakthrough.
Admittedly, has been wandering in the field of domestic high-end SUV WEY brand, has achieved very good results. In view of this, he did not meet, but continue to set a higher strategic situation, and strive to build a world-class Chinese brands, brands WEY believe that the future will bring worldwide consumers more good products.
(FIG Articles with source network intrusion deleted)