1. Introduction
Click to enlarge Broadcom Italy’s most famous car design Company One.
today’s emerging large and small design studio endless, however, want a slice is not easy BERTONE between PININFARINA and other qualifications oldest and largest automotive design studio, newborn to be considered YES a good representative.
to the 90th anniversary of the establishment of BERTONE not only occupies a dominant position in automotive design, but also in terms of today’s leading automotive design trends also plays a significant role. Many major car manufacturers have long-term BERTONE commissioned to design new models, Citroen XM, Xantia and we are very familiar with it by the ZX BERTONE design. BERTONE as one of the world’s three major auto design studios is a company with 2200 designers and cars can be an annual output of 70,000 large Design Group, but 90 years ago it is only a small workshop-style hand small design the company. (In 1912, Giovanni Bertone for the first time into the development of the automotive industry, his son Giuseppe Bertone virtue of the rare genius of automotive design capabilities of his father’s company had a very significant impact, under his leadership, BERTONE steady stream of launch a number of very bold and avant-garde design models ……)
2, design
with PININFARINA competitive process, BERTONE not as the focus like PININFARINA perfect design to a large extent while taking into account the function and practicality, instead of using today seems like a very still belong to the radical avant-garde sci-fi designMeter concept, but it was functional and practical features such as a large extent ignored.
Although vehicle design BERTONE very radical, but a lot of the production model still absorb a large amount of their design elements, such as Alfa Romeo’s Giulietta.Sprint and Giulia-GT, NSU’s Sport.Prinz, FIAT 850Spider and the X-1/9, LANCIA Stratos and of the very classic LAMBORGHINI Countach Miura and the like.
However, BERTONE early models designed more to impress fans. Launched in 1947 FIAT-Barchetta is the perfect embodiment of its design. Subsequently, BERTONE car movement had a strong interest, but would like to have a new design concept change driving skills to some extent. Therefore, BERTONE chose a technically very reliable FIAT-500 as a prototype to modify and designed a special aluminum body that end models, making the car on a pure sense, and named Barchetta. It also became FIAT in 1995 and the successful launch of the ancestor of the same name models.
0.5 Barchetta liter 4-cylinder engine equipped with the production models as FIAT-500, but with the use of a more sensitive and the tappet improved camshaft and the cylinder head, together with the dual-chamber oils after, a maximum engine power is increased from 13 horsepower to 20 horsepower, the maximum speed increased from 87Km / h to 130Km / h.
BERTONE while continuing dedication to the avant-garde design models also focused on digging new automotive design talent and give them a lot of space for creative design. Later, many famous car designer BERTONE come from design studios, as later also become the world’s three major auto Design Group Giorgetto Giugiaro and Gandini was extremely frank, said he has been able to become a successful car designer vast majority should BERTONE thanks to the success of the leadership, guidance andcriticism.
launched in 1963 by the then BERTONE Testudo is the chief car designer Giugiaro personally designed. As a result of the glass dome of the design, it is easy to produce the feeling of driving a convertible car while driving. Not only when driving time by baking and interference caused by the sun, but also to put no seat headrests, while reflecting the narrow interior space of time BERTONE design preference.
1970 launched Stratos.Zero even more so, it’s only 10cm, low, flat body of the vehicle door no ground clearance. If the cab and the engine compartment for a position, in the middle of the vehicle body is equipped with an engine LANCIA Fulvia.HF for the WRC. In front windshield designed to be set off by a driver in place of the access door, the push-pull positive side window is designed in the rear of the front wheel. We can clearly feel the full integration of the car and the road surface visually while driving, providing a very avant-garde of its need to adapt to driving style but filled with more new driving pleasure.
BERTONE, one of the design to dominate the soul of the car, in the development of 90 years, the world’s major car manufacturers and automotive design provides a lot of radical avant-garde full of new design elements to a certain extent, and to lead the development of automotive design has made a brilliant and enduring achievements, of course, all this will continue more and more perfect.
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Broadcom (Bertone)
was founded by the famous car design guru Nucc Bertone. Nucci Bertone automotive design world’s most respected figures. When the body has an apprentice in the factory as early as 1910, began in the 1930s design. Broadcom tough line of work, the courage to explore, with a strong sci-fi style. Nucci Bertone it is a great designer, but he rarely write, but under the designer’s good at mobilizing the enthusiasm and creativity. He particularly talented young people, and strive to explore and promote them, the best two disciples Giugiaro and between Dian Ni, which is an important reason Broadcom much world attention.
In 1997 Nucci Bertone’s death,At the age of 99 years old. After the death of Nucci Bertone, Broadcom design studios seem to have lost direction. The company in recent years, although there are several excellent concept, but the production car business is deserted. It is said that the company is currently undergoing a large-scale adjustment, hoping to see again brilliant Broadcom early!