1. Introduction
Bridgestone
Bridgestone of Japan (Japanese: ri ヂ Corporation STAB su Suites nn, English: Bridgestone Corporation) is the world’s leading Rubber Group, hydraulic Komatsu pipe is widely used on various brands of construction machinery and equipment. Is the world’s leading tire manufacturers, has 51 plants in 23 countries and sales in over 150 countries. The company founder Shojiro Ishibashi (1889-1976). The company’s English name is based on the founder’s surname to paraphrase Dan Qiaoshi way translated from. Bridgestone is the largest tire manufacturer in Japan, is the world’s largest tire manufacturer. In the early years of Chinese art Bridgestone has been called the stone bridge, but today the company has been unified transliteration of Bridgestone to call it.
Bridgestone to Ferrari’s 2006 Formula One season, the Williams, Toyota, Midland and Super Aguri providing tires, became the world level in 2007 the sole tire supplier to Formula One World Championship. The company is also the world’s professional golf game consisting of one World Golf Championships Bridgestone Invitational tournament title sponsor.
Bicycle Bridgestone Co., Ltd. “Bridgestone” and “green card” (Records) brands external sales.
is the same Bridgestone distributor in Hong Kong Seng Limited (Tong Seng Co, Ltd).
2, the historical development
Bridgestone tires
in March 1931, Bridgestone in Japan Kurume City, Fukuoka Prefecture birth, company founder is Shojiro Ishibashi (1889-1976). Shojiro Ishibashi that the company’s exports more convenient to use the English name, so his name “stone bridge” translated into English STONEBRIDGE. However, because it does not read fluently, so he decided to be reversed, changed to BRIDGESTONE, Bridgestone (BRIDGESTONE) hence the name. So, previously the company’s tire called the “stone tires.” After
World War II, Bridgestone began producing motorcycles, but its main revenues are derived from providing tires to its motorcycle competitors, such as profit-Honda, Suzuki and Yamaha and other depot . So after Bridgestone halted motorcycle production, focus on the development of tire products.
In 1988, the US Bridgestone acquired Firestone Tire & Rubber Company (Firestone Tire and Rubber Company). But in 2000 due to the burst of the company available to Ford, used Ford Explorer vehicles off-road tires due to the design flaws of it, resulting in hundreds of road accidents and from dozens of casualties, and a serious blow to Ford Firestone tire brand image, but also cause significant financial losses of the parent company Bridgestone. To this end, in 2002 the Bridgestone Firestone tire brand removed, leaving only the North American style of some products to supply to the brand’s loyal customers to use.
Bridgestone has developed into an international multinational companies in 24 countries and regions are equipped with 47 tire plants, 65 chemical plants and other products, and has Tokyo (Japan), Akron (United States), Rome (Italy) three technology development centers. In 2002 the Group’s total sales of $ 17.566 billion, is the world’s largest rubber manufacturing company, owns 19.1 percentage of the world tire market share. 80 percentage of the company’s products are tires, but also the production of industrial rubber and chemical products, sporting goods, and other diversified products. By the end of 2001, the Group’s number of employees more than 100,000.
Stone Bridge (Bridgestone) tires
Bridgestone tires ultimately win in Formula One racing and F1 rival Michelin (MICHELIN) supply battle, from 2007 began to offer exclusive F1 competition dedicated tire (under normal circumstances are four kinds: hard tires, intermediate tires, soft tires, and super-soft tires when the rain game, and rain tires, rain tires and rain tires minute rain tires Wait). And therefore made a fortune in the last year, although the Bridgestone tires will not race-specific income as their mainsource.
Moreover, the Bridgestone tire company also has an unusual relationship with a number of wealthy depot, for example, for many years won the F1 world champion Italian giants giants Ferrari (Ferrari), for many years with Bridgestone strategic partnership. Bridgestone is also dedicated to the Ferrari supercar designed special tires, and even rapid design of new tires at the request of the manufacturer to meet the constantly changing requirements of the other party.
3, cultural ideas
entrepreneurial spirit 
Japan’s Bridgestone
to provide a safe and comfortable life to the people, to create joy and emotion, by the people and strive to become trust and love and proud of the organization – and that is the spirit of enterprise Bridgestone Group.
mission and purpose of the
“not only in goods, services, technology; and the pursuit of the highest quality in all business activities, it is simply a person, to maximize each individual’s capacity as our responsibility. the global company, we have the same fate as an indicator of social enterprise activity, widely for the development of society, to contribute to global environmental protection. “this is Bridgestone Group’s mission and purpose.
corporate objectives
as the world’s top 500 enterprises, the world’s third largest tire manufacturer Bridgestone Corporation Group from 1931 venture so far, the brilliant achievements make the whole world was admired, and that “in anywhere in the world, as long as the car’s place, along with Bridgestone have “business goals, but also has become a reality. Currently, Bridgestone has a tire in the world more than 50 factories were built both technology development center in Japan, the United States, Italy, China, in April 2005, Bridgestone (Huizhou) Tire Co., Ltd. was founded as following the Shenyang, Tianjin, Wuxi in China to establish a fourth plant.
Culture
advanced concept of corporate culture is strong Bridgestone development, Everlasting fundamental guarantee. In the current unprecedented fierce competition in the market situation, the corporate culture is an important force to success, only to fully Bridgestone advanced concept of corporate culture firmly implement, and execute in the end, Can only lead the market competition in the market, chasing.
Although the establishment of the time not very long, but the culture Bridgestone (Huizhou) Tire Co., Ltd. has not therefore become emboldened enough, after all, Bridgestone is a part of the globalization of business, it implemented a globalization of values. 70 years of development has shown that the set of Bridgestone mission to entrepreneurship and enterprise culture as the core enterprise system is advanced and feasible. Although the current business competition has moved from product competition, talent competition into the era of “cultural force” competition, many companies regard the corporate culture as an important business strategy, but the personnel director Wen Jian Top considered: strategic corporate culture must conform to society the law of development and the natural ecological laws, to the actual situation of enterprise development stage, layer by layer to promote manpower planning system, at the same time, continuous reform and improvement in practice, and strive to improve the viability and effectiveness of corporate culture to enhance corporate culture value.
“In the face of competition ‘cultural power’, the primary task is clear Bridgestone’s business development goals, the company’s core values from the top layer to promote leadership to junior staff, and the implementation of inspection the company’s corporate culture into every employee ideology which, translated into each employee personal values, so that each employee to be able to take pride in the work Bridgestone, so that our corporate culture of competition in the market play a huge role. “Wen Jian said top.
In 70 years of development, the “trust and pride” spirit of enterprise and “the highest quality and contribute to society,” the business has always been the Bridgestone corporate culture constitute the core elements, but also Plymouth Division Everlasting pass key to success.
and Bridgestone (Huizhou) Tire Co., Ltd. as a newly tie stable foundation of business, how to make Bridgestone outstanding corporate culture truly implemented in the new company, but only the corporate culture philosophy resolutely and effectively implemented, in order to make the corporate culture out of the “nothingness” quagmire and solid landing.
corporate culture is the ideology of all member companies of the sum of way of thinking, behavior, and the company is reflected in the common goal of staff, therefore, the corporate culture to be integrated into daily management, penetration of various jobs, specification daily behavior of each employee, and these requirements explicitly written into the management system which, resolutelyImplemented. The only way to achieve the common goal of both employees and enterprises to achieve win-win situation.
4, the highest in the world
Bridgestone tires
In 1988, Bridgestone acquired the
United States second largest the tire manufacturer “FIRESTONE” company. In 1997, Bridgestone began to supply tires for the F1 (Formula one) race team. In November 2001, Bridgestone developed the world’s largest tire diameter of 4.04 meters. In November 2002, Bridgestone developed a zero-pressure tire (RFT, under the pressure of 0kPa state, the speed of 90km per hour to travel a distance of 80km tires) began to equip the BMW Z4 car. Bridgestone has also developed special tires for the latest model sports car Ferrari ENZO, make the best sports car that paragraph controllable speed reached more than 350 kilometers. In June 2003, Bridgestone won its first Airbus supply contract, and will be the fourth quarter of 2005 before the start of the landing gear and main landing gear of the A380 superjumbo provide tires.
5, and domestic development
Bridgestone China
In January 2000, the acquisition of South Korea Kumho Bridgestone Group Tianjin Kumho tire Co., Ltd. all of the shares of ROK investment. In 2000 September, Tianjin Kumho Tire Co., Ltd. officially changed its name to “Bridgestone (Tianjin) Tire Co., Ltd.” In 2000 September, the first Bridgestone brand tire factory in Tianjin was born. In November 2002, Bridgestone Tianjin plant Phase II expansion project is completed. At present, Tianjin plant daily output of 13,000 tires. To 2003, has three Bridgestone tire plant in Tianjin, Shenyang and Wuxi, features an auto parts plant in Changzhou. At present, China’s production of Bridgestone tires have been successful for a variety of brands and modelsCars were supporting. These include: Guangzhou Honda’s Accord, Odyssey, Fit, Tianjin FAW Toyota Vios, Yaris Tianjin FAW Xiali, Yaku, the Tianjin FAW Beverly Terios, Zhengzhou Nissan Paladin, Beijing Jeep Pajero Sport, the Great Wall Severin Wait.
6, its strength
F1 race sponsors
Bridgestone won the right to operate Bridgestone (Shenyang) Tire Co., Ltd. in 1999 , began production and sales in Shenyang truck, bus radial tires and, subsequently, to obtain the right to operate Bridgestone (Tianjin) tire Co., Ltd. in 2000, began production and sales of passenger car radial tire in Tianjin. Bridgestone (Wuxi) Co., Ltd. It is the first in the country’s three tire production base. Today, Bridgestone has 3600 and 1000 special general retail outlets, and plans in 2010 will be amplified China’s domestic “car Wings” shop to 500, while Tianjin and Shenyang plant each plant by 50 % of capacity, reach the target occupation of 20 percent of the domestic market share. Now Bridgestone tire production has been applied in a number of Guangzhou Honda, Tianjin FAW Toyota, Zhengzhou Nissan, Beijing Jeep and other Chinese automotive manufacturers.
7, the market performance
Bridgestone-sponsored teams
Japan’s Bridgestone tires was born in 1930, ahead of other manufacturers due about a year the introduction of rayon cord tires, Bridgestone look to expand market share. Around 1953, it became the first Japanese domestic market. In addition, Bridgestone has been working to develop a more powerful and lasting performance tire, we launched the world can be common tire nylon tire cord, steel wire radial tires. Currently, Bridgestone has manufacturing facilities in 24 countries around the world, sales accounted for 1/4 of the world’s total sales.
8, survey data
in the Yangcheng Evening News newspaper group organized by Netease car channel jointly organized the “Chinese car brand public list” under investigation, Bridgestone obtained 37086 votes, votes proportion of 23.366%.
9, of the driving wheel
to participate in F1
Bridgestone has developed successful for electric vehicles, motor part played the role of the new shock absorber wheel motor drive system. “Bridgestone dynamic damper type wheel motor system (Bridgestone Dynamic-Damper type In-wheel Motor System)”. The system will be (open to the public in 2003 September 13 to 21) at the 60th Frankfurt Motor Show on display.
Since the in-wheel motor drive system is built in the wheel motors, and therefore the power transmission efficiency and responsiveness are high, as long as the motor is mounted on four wheels, respectively, it is possible for all of the four wheels independently controlled. And does not require the propeller shaft and a differential gear and other parts, so that not only the freedom of design of the vehicle body is improved, and it is possible to increase the interior space, it is expected as a driving system comprises an electric motor-driven vehicles, including cars.
However, since the previous such systems so that the “non-suspended load (unsprung mass)” structural increased, thus facing in the practical application of low comfort, since the tire and the ground and lowered resulting in decreased driving stability and other issues. To address these issues, Bridgestone has developed a new system described above.
The system features a motor through a damper and a spring mounted on the axle. Opposing axle operation, the motor motion by reverse phase, acts as a dynamic damper. Thus, by canceling the vibration of the axle of the tire to improve the ground. In order to make the motor axle relative vertical movement, by using the four levels in a vertical configuration and two linear motion guide groove, Entitled “crosshead guide slot” engagement member, engages the motor and the wheel, so that even if there are changes in the relative positions, it is possible to conduct the drive force.
The company two comparative test A test for analysis through a high speed on a 10mm 40km / h, the relationship between the frequency and the tire ground contact load fluctuation when the road surface projection width of 20mm, another test relationship between vibration acceleration and frequency of the spring is analyzed. Comparison with the above-described object includes the new system EV, EV original models with a motor and a wheel motor EV original three. Relationship between the tire and the ground load change display frequency grounding performance tire, the relationship between vibration acceleration and frequency display on the spring comfort.
As a result, with the new system in the EV vibration and the unsprung vibration of the tire ground load changes are minimized to improve the riding comfort and tire contact poor low-wheel motor system problem occurring.
10, opportunities for development
Bridgestone green concept
The stone bridge Jiro and Jiro Dan Qiaode two brothers in 1906 in southern Japan Kyushu inherited a small family clothing company, in order to expand the business, the two brothers began manufacturing traditional Japanese shoes, and lasted until 1920, then they began to use rubber soles, then this is simply an innovative practice, and gradually the two business focus to the rubber industry, especially the tires.
In 1931, the two try to use English to Japanese word “ishi”, “bashi” Translated into English, “ishi” stone that is , and “bashi” is the “bridge” means , so they put their company officially named “Bridgestone” . Early 1930s, as Japan’s imperialist expansion in Asia, led to war frequently, but fortunately did not damage the plant in the US bombing of Japan’s.
onCentury the early 1950s, when he was good and they (Goodyear) company established a technical cooperation relations once again involved in the tire market, therefore 1970s Japanese cars are commonly used Bridgestone tires. 80 years, the Bridgestone brand to the international market, and in 1983 the successful acquisition of the “Flint factory”, invest $ 2.6 billion in five years once again beat the flint Pirelli Group’s total annexation.
Bridgestone tires will have high competitiveness in the motor racing tradition, in 1963, they participated in their first time racing in Japan, the year they became involved in Japan was the highest-level single-seater racing series (now developed into the proverbial F2000, F2, F3000 and Formula Nippon competitions), although they must face Sumitomo rubber industries (the company introduced the famous Dunlop tire brand in 1984) and Yokohama two rival tire challenge, but Bridgestone still won the first name of Japanese racing. In 1976, Bridgestone tires is the first time to break the monopoly of the tire in the small car market in good times, and has since controlled the market in this area until now.
In 1981, Bridgestone entered the European F2 race, they sponsored a Honda and Ge Aofen – Lee team, then Geao Fen – Lee team will use the Bridgestone tires beaten use Pirelli tires and the United States Mamp; other teams H tires. In addition, they also get dramatic results in F3 championship tournament.
In 1982 with the Michelin tires involved in F2 racing, the two companies in F2 and F3000 race will often staged scenes Hutch hegemony, in 1986, due to the FIA to modify rules can only have one tire sponsors support the game, because they were to grab a sponsorship contract Schiavo tire company.
Bridgestone tires for a long time and always want to participate in F1 Grand Prix race, but because of flint operations after the merger so that they do not have space for extra budget to support this investment, thus making the plan was delayed until 1989 be implemented. From 1989 to 1994, this six-year period, focusing on research and development of Bridgestone tires F1 racing tires, in 1996 they finally announced its sponsorship of Arrows, which has become a springboard for Bridgestone tires in F1 race . 1997 season, McLaren and Benetton good time to give up and close in the tiresInstead join with Bridgestone tires camp 1998 season, the Finnish driver Mika Hakkinen of McLaren make Bridgestone tires for the first time tasted the taste of world champion.
after the end of the 1998 season in F1 motor racing tire quit Hershey, Bridgestone F1 Grand Prix became the sole tire supplier, this situation continued until the 2001 season, the French tire company Michelin announced its membership He was able to end the war. However, due to the good relationship with Ferrari, they still maintain a competitive edge in F1 motor racing, and in the 2002 season, won 15 races and drivers, team champion record. This year, the Bridgestone tires Michelin tires was unprecedented challenge, the top eight drivers after the game often, only Ferrari’s Michael Schumacher and Rubens Barrichello retained Bridgestone tire trace of the face, the rest of the car all using Michelin tires. Bridgestone tires are facing challenges is back into the 2003 season, there are three races left to their performance.
11, the relevant statement
F1 Racing
Bridgestone Disclaimer: do not agree to delay the disabled heated blanket rule [ 123]
2009 was a year of great change F1 rules, one rule is that the tires heating blanket is disabled when the teams, drivers express different views on this new regulation, and hopes to delay the implementation of this rule, tires supplier Bridgestone stand out clear: do not agree to delay the disabled tire heating blanket new rules!
directly related to the temperature of the tire grip effect, which means the difference between high and low temperature difference between the vehicle speed is very significant, especially when the car race tire stop station, the normal running speed of the car on the track a lot of difference race relations has been security issues. For this purpose the FIA also looked Bridgestone aspects, find a solution.
the face of criticism of the team, Bridgestone aspects seem not agree, they think the so-called security issues are a pretext, in an interview with “Motor Sports” interview, hirohide hamashima Bridgestone R & D director, he said: “we have made assurances to the FIA, Bridgestone is confident there is no heat in the tiresBlanket under the conditions of the deployment of a kind of grip and handling considerable tire compounds. “
for the team to stay the required tire heating blanket ban hirohide hamashima considered non-security issues. Next year will use the slick tires, which have certain requirements on the minimum racing under pressure, so some teams worried about competitors from . benefit, he said: In order to guarantee safety, we recommend the team to maintain a minimum pressure value, but some teams want to be able to quickly take risks, so they need a tire heating blankets to help raise the temperature of the tires. “
. F1 test carried out on the 13th in Barcelona, Spain, will ultimately determine the 2009 season Bridgestone slicks Specifications – July 11. Driver David Coulthard once complained, no tire heating blanket like a F1 car traveling on the ice, so either slicks or groove tires, tire heating blankets are to be used.
12, the social contribution
new conference Since October 2005, “Bridgestone safety China” activities start, general Lee Division through the company actively committed to the safety awareness campaign in China. the “Bridgestone safe campus” Ruqierzhi come again on the occasion of this year’s F1 Chinese Grand Prix.
2006 September 29, Bridgestone (China) Investment Co., Ltd. invitation from Shanghai, Wuxi two seven primary school teachers and more than 400 primary school visited the Shanghai International Circuit to watch the F1 open to the public practice, and organized traffic safety lectures. as a security entertaining enlightenment education, Bridgestone traffic safety through interesting lectures, the pupils learn traffic safety knowledge in a relaxed atmosphere, understand road the risk of traffic, improve children’s safety concept and self-protection awareness, so as to reduce as much as possible and to avoid traffic accidents.
Bridgestone this year after a traffic safety lectures, pupils were also organized what they thought of the essay and drawing competition, so that more students understand the traffic safety knowledge, a deeper impression. This is the Plymouth Division pass for students to carry out the second large-scale security enlightenment and education activities, this event will serve as the “CapeLee Division through safe campus “an important part of depth to it.
13. News
Bridgestone tires [123 ] Bridgestone boss will retire
2008 January 7, Bridgestone announced: 56-year-old chairman and ceo– John Lampe (john lampe) will on March 31 this year retired from the US subsidiary of Bridgestone, successor to 50 years old Bridgestone tire market in North America ceo Mark Fox Ai mother.
2000, Ford accusing installed on Ford explorer suv tire is defective, for which the company suffered heavy losses Bridgestone, John Lampe is the ceo of the company at that time served as the face of consumer lawsuits and criticism, as well as the Congress of defective after the tire survey, Lampe resolutely defended the interests of the company.
at Ford broke up the partnership with Bridgestone for nearly 100 years, Lampe led the Bridgestone company actively explore new markets, the with business focus shifted to General Motors and Honda cooperation At the same time, Lampe recalled 10 million tires and restructure the company business in South America
industry observers have speculated: Bridgestone and Ford’s debate will enable the former to be abandoned by the consumer but the next corporate restructuring and tire recall the end of the production costs associated with the Japanese parent company Bridgestone approximately $ 2 billion, but insisted he not only will not give Lampe Firestone, but also to expand its business.
in 2001, Bridgestone lost $ 1.67 billion in 2002, the company net profit of $ 83 million. the company will be announced in February 2003 reported profit, profit is expected to flat with 2002.
Lampe 1973 joined the company, the workers began to replace the tires, and then served as salesman in Cincinnati Bridgestone shop. he has a great experience.
14 cooperation projects
in November 2010, Bridgestone announced a few days ago and Delta signed a joint development agreement for next-generation electronic paper products work together to develop plans. Delta will be in focus in the early stages of e-readers, electronic billboards and other products as the main, to the Greater China market as the center, and then extended to the rest of the world. First quarter of 2011 volume production color e-book. Delta lock reading education and professional market, with 13-inch and 8-inch products.
15, Wuxi Bridgestone Tire Co., Ltd.
Bridgestone (Wuxi) Bridgestone Tire Co., Ltd. and P Lee-Secretary (China) investment Co., Ltd. jointly funded the establishment of wholly foreign-owned enterprises, according to the person in charge of the Wuxi factory, the company at the beginning of the construction of the Wuxi plant, it will be “well received by the community trust, attention to the environment of the factory” established as fundamental construction, the introduction of the latest equipment, and vigorously promote clean production process: boiler fuel use clean energy, liquefied natural gas, the workshop installed a deodorizing device and other environmental equipment to reduce the impact of emissions on the community; installation of COD on-line monitoring equipment, wastewater real-time monitoring the plant area of industrial water recycling and rainwater recovery after purification. In the vulcanizing process also set up underground ventilation ducts in order to accelerate cooling, even in the summer heat can be controlled to ensure the smooth flow of air, and the indoor temperature.