1. Introduction
Goodyear Tire
In September 1994, when many international tire manufacturers are waiting to see and Siji open Chinese mainland market, the United States solid specific tire and rubber company gain an advantage, the first to invest and build factories in China, created Goodyear Dalian tire Co., Ltd. In November 2008, through the acquisition of shares, Goodyear Goodyear Dalian has become a wholly-owned company. Up to now, Goodyear has more than 1,000 employees in China.
Dalian Goodyear Goodyear follow the advanced management methods, using the latest technology Goodyear tires in Luxembourg and America’s global R & D center to offer, combined with advanced quality testing instruments, produced in line with solid specific global standards of radial passenger car and light truck tires. While gradually improving the quality of products, the introduction of modern tire service concept, so far the country has set up nearly 50 dealers, and since 2005 in the country to promote the new image of the authorized network of service centers, has signed 750 Goodyear brand retail stores (end of 2008), to provide customers with a more comprehensive one-stop car care service.
Goodyear for the special requirements of major domestic automobile manufacturers, launched a special original equipment tire for its design, currently include BMW 5 Series, the Audi A6L, Audi A4, Volkswagen Magotan, the new Jetta, Honda Civic Toyota Corolla, Mazda 3, Ford Focus hatchback / sedan, the Ford S-MAX, the new Mondeo, the new Citroen Peugeot 307, Great Wall Hover, Great Wall Jiayu, the Cadillac SLS, the Grand Hyatt Hybrid, MG MG TF, MG MG 7, Roewe 750 / 550 other variety of mainstream models supporting.
April 1, 2005, the United States Goodyear Tire & Rubber Co., Asia-Pacific regional headquarters to Shanghai from the United States moved to China. This is an important measure to strengthen Goodyear’s business development in China and the surrounding area. In June 2008, Goodyear announced the launch of nearly $ 500 million as an initial investment in China, the construction of a new factory in Dalian Pulandian, and currently relocated to the new factory in Dalian River mouth area of the factory. The new plant will bring top card / bus tire construction process card / bus radial tire (MRT) lines, and the expansion of high-performance car and light truck tires (WBR)Production capacity to meet the rapid growth of China’s new car sales brought about by the growing fetus and supporting the replacement tire market demand.
As a responsible corporate tires, Goodyear consistently carried out a series of social welfare activities. Goodyear actively promote safe driving concept, launched a nationwide “concern tires, traffic safety concern” tire safety inspection activities and “Beauty security” and other activities; Goodyear volunteers for the school for the children of migrant workers organized a number of charity events; Company for two consecutive years, “Dalian social responsibility outstanding contribution to foreign-invested enterprises,” the title; because the outstanding contributions made in child rescue and reconstruction aspects of the Sichuan earthquake zone, UNICEF Goodyear also awarded the title “Champions for children “award.
insist on the production of high quality tires Goodyear Dalian is the main objective of. To ensure high-quality production, after Goodyear production equipment both in 1999 achieved ISO9002 certification, have made QS9000 certification in April 2001, December 2002 to obtain ISO14001 certification in March 2003 achieved TS16949 certification. These provide give you more confidence in the security for each Goodyear tires produced. We unswervingly pursued a purpose: driving performance Goodyear tires always bring confidence everywhere you drive, allowing you to experience driving comfortable. With safety and reliability to known tire technology, “Goodyear” in people’s minds has become a “trusted” synonymous.
2, Brand
was founded in 1898, Goodyear Tire & Rubber Company, is one of the world’s largest tire company, production in 26 countries and more than 60 plants tires, engineered rubber products and chemicals. Internationally, the first wife of Goodyear Tire Rolls-Royce car brands, Mercedes-Benz, BMW, Audi and so on.
In 2007, Goodyear global sales of over $ 19.6 billion, ranked the “Fortune” magazine published by the world’s top 500 enterprises.
3, issuedExhibition History
Goodyear logo
November 29, 1800, Charles Goodyear was born in Connecticut in New Haven. His father was an inventor, can create some hardware and furniture, his grandfather also have expertise in this area, so Goodyear also famous family here. In 1817, 16-year-old Goodyear to Philadelphia hardware factory apprentice, four years later he returned to New Haven business together with his father. August 1824, he married a small inn’s daughter, who gave birth to nine children, Goodyear in 1826 with his father in Philadelphia building the first American metallurgical furnace, but the metallurgical plant into a poor management . 1830 due to over-expansion, Goodyear family eventually go bankrupt, Goodyear himself after another suffering in prison.
Even in prison, Goodyear still stick to their test in terms of rubber. After his release, due to limited financial resources, he terminated his services on hardware, it has become a bright full-time inventor. Direction of his study of this material is rubber modified.
As a rubber material of the old Oriental ancestors long as used herein, it is used mostly when a rubber adhesive. Western scholars first met rubber products probably in Columbus expedition, he had recorded a resilient ball American Indian sweat with a tree made, the ball is heavier than Western scholars inflatable ball, but is more resilient it is good. Aboriginal people have white sweat tree fell on the wooden mold, remove moisture with fumigation way to solidify into a ball. 1775 for “rubber” has been officially named.
found that rubber from the beginning, the West will continue to develop its civilian use. German Frederick was dissolved in ether with a rubber a pair of boots with riding. It can wipe the rubber pencil marks, so people see it made into rubber. 1791 British turpentine as a solvent to the commercial manufacture of waterproof clothing is made of rubber, and a patent application for the first rubber. In the early 19th century, the rise of the United Kingdom and the United States early in the rubber industry. But there is a fatal flaw rubber is too sensitive to temperature. Slightly higher temperature it softens to become tacky, and odor; a low temperature brittle it will harden. This shortcoming was like no bright rubber products market, early in the rubber industry, without exception, is in crisis.
the summer of 1834, Goodyear visited New York Indian Rubber Company, as he learned of this nature rubber plaguing the entire rubber industry, but also has high elasticity of rubber, plastic, durable, waterproof, insulation, etc. the first column of a good nature, and thus determined modification Goodyear rubber. From then until the end of his life, he is committed to the research and promotion of rubber.
Goodyear is neither a chemist nor a scientist, but a full-time inventor. Direction of his study of this material is rubber modified. 1837 Goodyear rubber sheet treated with nitric acid and patented “acid gas process”. January 1839 Goodyear test has been a major breakthrough, he accidentally put a rubber, sulfur and lead oxide on heating the material together and get a leather-like shape. Such materials generally known Unlike elastic rubber decomposes at higher temperature. Goodyear through a series of improvements, such final temperature of any substance believed he prepared does not decompose below the boiling point, “rubber vulcanization technology” has come out. Unfortunately, the value of this technology and this technology has not come at the same time.
November 6, 1841, the US Patent Office recognized his invention. That same year, in spite of his extreme poverty and physical illness, his own invention into production, has not produced benefits he went bankrupt again in jail. June 14, 1844 the US Patent Office granted his patent (patent number 3633), but he had to manufacture the rights and benefits of the patent transferred to his creditors.
In the remaining 16 years, he still developed a wide range of products around its own patents. However, due to curing technology “too easy” to grasp, many rubber plant are free to enjoy his hard work in exchange for use of the results. Goodyear body into a fight with no stop infringers. September 28, 1852, in New Jersey Rendon Goodyear received a decision published in the proceedings of victory. But these lawsuits consume a lot of time and money Goodyear, Goodyear still penniless.
May 1, 1851, Goodyear borrowed $ 30,000 by participating in the exhibition organized by Queen Victoria, he exhibits from furniture to rugs, are made from a rubber comb to buttons , there are thousands of people visited his works. He was awarded the Congressional Medal of the British and Napoleon IIIMale Medal of Honor, the Legion hero Cross. But his creditors with his invention will not profit by his court, he hung the medal into the cell. June 1, 1860, Goodyear sick, died when he still owes creditors $ 200,000 -60 million. .
in 38 years after the death of Goodyear later, to commemorate the great contribution to American Charles Goodyear rubber industry made Frank Ke Bolin created his own company named Tire & Rubber – Goodyear .
from the blood to the economy, Charles Goodyear and Goodyear later and no contact. But Goodyear was more willing to believe that they are not only technically heritage of Charles Goodyear, more importantly, they inherited Charles Goodyear in the face of adversity continue to explore.
Historically, Goodyear Tire & Rubber Company from 1898 will be created through a bumpy road but great in the beginning of creation, the company in addition to luck nothing. 38-year-old Frank Tang Ke Bolin against the dollar from 3500 grams borrowed, purchased the company’s first inter-plant. But as the blood of rubber factory must be shipped halfway around the world, the town where the factory but can be only a little poor rail transport. But as the company was named as Goodyear, Charles Goodyear in the kind of predicament spirit of continuous exploration guiding the company forward.
is carried out initially carriage tires and bicycle tires business. In the nineties of the 19th century, the bicycle began to wind mill in the world, in this area will have a good development. But more strategic and adventurous spirit is to focus on their own funds to invest in new automotive industry. This choice requires a lot of courage, because the car since the invention and no sales. In order to expand this business, August 29, 1898, Goodyear issued $ 100,000 of stock.
David Hill subscribed for $ 300 million in stock and therefore made for Goodyear’s first chairman. But he was only investors do not have the quality of the entrepreneur, Frank. Kebo Lin is still the de facto leader of Goodyear. He not only for the company named “Goodyear” and select “flying feet” for the company (from the Greek mythology the image of God Holmes) as the company’s trademark, whichever is beautiful, fast meaning.
about people and events of the early years Goodyear has been widely circulated legend, some fiction, some are exaggerated, but it is more real facts. Like Frank Shi Bolin established Goodyear’s original intention was to actually repay the family’s debts. He recalls his life in old age when he once said:. “. Goodyear had spent $ 3,500 to buy the seven acres of land now seems a bargain” George Stender Germain (either 1923-1926 chairman of the board) he never not participate in any meetings and never having to say performances, but he led by his integrity and intellect Goodyear through difficult times twenties. Paul Li Qi Fei Stewart (either 1926-1940 chairman, either 1936-1956 CEO), a leader in an outstanding performance, before and after his ideas influenced the development of six decades of Goodyear.
Also at the beginning of the creation of the company, the company attaches great importance to the development of new products, new technologies, a tradition that runs through so far, there are many areas of Goodyear’s first. As early as 1903 the company will be awarded a patent tubeless tires, and developed a tire molding machine; then launched the aircraft and truck with pneumatic tires and airship, 1917 Goodyear pioneered the long-haul trucking business in 1908, and named ” fly foot MRT. ” During World War II, Goodyear manufactured the 4008 Gore tournament fighters and provide tires for the B-29 Flying Fortress bombers and other allied aircraft; 1947 Goodyear introduced the nylon tire cord used vans.
Goodyear 50 years after the company’s business to diversify. Atomic Energy Commission in 1952 by the insertion of Goodyear established a $ 1 billion a gaseous diffusion plant; in 1960 they built for the US Navy anti-submarine system. At the same time, Goodyear began to get involved in the medical field, and in 1966 successfully developed the artificial heart; the same year, Goodyear Space Center developed a new type of radar. During this period, the most proud of is that when the first human landing on the moon was riding lunar rover tire that Goodyear provided. From the 1960s into the era of Goodyear radial tire production, tire type produced from cars, light trucks, trucks to cars and even aircraft tires, all-inclusive.
November 21, 1898, Goodyear carriage and bicycle tire production line started when the factory only 13 workersPeople, even Shi Bolin himself think of it as a gamble. Recorded its first payroll of $ 217.86, when workers work 10 hours a day, get 13-25 cents per hour paid on the company’s accounts. A month later recorded a revenue of $ 8246 on the company’s accounts. It started from bicycle tires, Goodyear after a hundred years of unremitting efforts, eventually became one of the world’s largest tire company transmission line (1999 Goodyear merged with the world’s fifth-largest tire group Sumitomo Group, following after 1993 again topped the throne of the world’s largest tire company). When we are filled with marshes, perhaps we should save the ball had missed the tire industry, Mr. Charles Goodyear and Goodyear early pioneers.
In view of the huge potential of the Chinese market, the headquarters of the United States has decided to Goodyear our production capacity from the current annual output of 2 million to expand to 5.25 million, in order to meet China’s growing demand for the replacement tire market and supporting, thereby consolidating and improving the competitiveness of the market in high performance. We unswervingly pursued a purpose: the Goodyear Tire and reliable security that was presented to the people, and ultimately to “Goodyear” in the eyes of the world to become “safe” synonymous. Goodyear tires not only production and management products, but also manufacturing and marketing a variety of conveyor belts, hose and other rubber products for a variety of industrial and consumer markets and transportation around the world. Goodyear has fifty-five factories in 28 countries.