1, Peter Schreyer its people
57-year-old this year, Peter Schreyer (Peter Schreyer) was born in Bavaria, Germany Bad Reichenhall, a global automotive design industry’s most respected authorities, one of the three major European automotive designers.
Peter Schreyer had completed its industrial design studies at the Fachhochschule Munich. 24 years old Audi won the scholarship, went to the Royal College of Art and a master’s degree a year. He then returned to Germany and into the Volkswagen design department, he spent 25 years there until the end of 2005.
2, Peter Schreyer career Introduction
early Peter Schreyer served as Audi, Volkswagen’s chief designer, he has designed the New Beetle, Audi A6, Audi TT series and other vehicle models at this time, Peter step by step onto the Audi design director position, which is an endless stream of innovative design concepts to improve the brand image of Audi and Volkswagen and Audi to lead an era of design language.
In 2006, Peter Schreyer, chief designer of Kia as the official in charge of Kia design work in the world, has been brought Freddy to consumers around the world, show Seoul, Sorento, Sportage, Kia K9, Kia K7 (Kezun), Kia K5, Kia K2 and other classic cars.
3, Peter Schreyer resume
to between the fulfill Calendar 1953 born in Bavaria, Germany Industrie Design Fachhochschule in 1975, he studied at the Munich, GermanyStudied industrial design in 1979 went to the Royal College of Art studying transportation design in 1980, the British employed by Audi from 1991 to 1992, working in the Audi design center in California from 1992 to 1993, joined Audi concept car design team in 1993 as Volkswagen chief designer shape Audi 1994 as chief designer in 2002 as Volkswagen chief designer in August 2006 as chief designer Kia Motors Design in June 2007 approved by the Royal University of British Art (RCA) awarded “honorary Doctor” title
4, “honorary doctorates” British Royal University of Fine Arts
this began in 1976, the award is the highest honor one of the world’s design, the jury awarded “honorary Doctor” title to practitioners in different fields in recognition of their extraordinary achievements and creativity in their respective areas of expertise. To date, 136 people received the honor, including fashion designer Giorgio Armani. Previously, this won the highest honor of two legendary car designer for Italian car designer Sergio Pininfarina (Se Qiao · Pininfarina) and Giorgetto Giugiaro (George Yarrow), elected in 2007, it is the current Kia Motors design director Peter Schreyer (Peter Schreyer).
5, Kia Love
Since September 1, 2006, top international automotive design guru – Peter Schreyer (Peter Schreyer) official post as Chief Designer Kia, comprehensive regulatory Kia in Frankfurt, Los Angeles, tokyo, Japan, and South Korea’s flagship Nanyang design Center, responsible for Kia’s global design research. At the same time, Peter Schreyer also take up the task of shaping the future of the Kia brand and products to enable Kia Motors in the world to establish a strong brand image.
to join the Hyundai-Kia Peter Schreyer at the beginningMany people think that the German designer to join South Korean auto company to do the design is very surprising thing, but Peter Schreyer has considered entering into a new brand to work is very interesting and very challenging.
“In the Kia work with in the sense that Audi, Volkswagen work is not the same. In the Audi, Volkswagen we are pursuing plus good on good. It itself is a mature brand, so there is no scratch scratch feeling and after adding KIA, we will consider in the design to its own image, and further establish their own brands. “Peter, it is of particular importance” by shaping Kia’s unique style will create a more perfect brand. ”
Since joining Kia, Peter Schreyer Kia into a leading international trend of the new design concept, for the young at heart and adventurous target groups, in automotive design fully implement the Kia ” passion beyond dreams, “the brand value, while committed to the formation of Kia design language and have their own fixed property inheritance.
Sailatuou Wind: world-class hatchback design trend model
is currently selling in the domestic wind Sailatuou Peter Schreyer is the use of avant-garde design philosophy, on the basis of consumption habits of Chinese consumers seeking practical binding on the integration of European popular hatchback design standards in design from the Frankfurt research center, it shows the German genius designer blood inherent in the share of German simple, robust model called the trend of world-class passenger car hatchback design. Freddy: KIA new generation of global strategic model
Freddy is the first model in Kia design, Peter Schreyer, and a very suitable for Chinese young people and elites models. In order to meet Chinese consumers’ vision and values, specifically Peter Schreyer grille front face, body side, and focus on adding unique to China on some of the design elements of the tail, these changes are so lucky di more dynamic, more suitable for Chinese people’s aesthetic taste.
Freddy led by Peter Schreyer and elite design team used cutting-edge technology at a cost of $ 200 million, which lasted 29 months research and development from the latest masterpiece, the combination of the world’s cutting-edge scientific research strength Kia, Kia a new generation of global strategic models.
On the whole, Freddy learned a lot Koup concept car design elements, through a lot of straight lines and hem, Korean cars have changed soft rounded design line, fully reflects Peter? Schreyer Kia models the new design ideas implanted. Freddy vehicle full of beauty and futuristic, slender one-piece headlights, grille and neat dark body waist reflects the simple, stylish design; the hood and front wheel arch design combined with knuckle at the very outstanding, with full muscular side and slightly higher waistline, which is gaining momentum momentum eager people, and coupe-like tail design and style sports car full of echoes unity, highlighting the bold, sharp and strong image . Its stylish atmosphere, full of lines, graceful waist design makes the vehicle a dynamic and strength of feeling, full of Peter Schreyer advocated by science and technology and stylish design. cee’d concept car: Kia will move toward the young and dynamic design direction
on
2007 Geneva Motor Show blockbuster cee’d concept car, which makes clear the future direction of development of Kia design – full of youthful vigor and style significantly. Peter Schreyer successfully elegant and dynamic nature of these two very different by cee’d will come together.
In September 2007 at the Frankfurt Motor Show, Peter began to try to build a new brand design language, Pro-cee’d Kia Motors began to show unprecedented pleasurable . Speed step: cool aesthetic style to cater to younger consumers
by the hands of Peter Schreyer SHUMA (speed step), in April 2009 when the market in South Korea, in South Korea caused a sensation among young people, many people it as individuality of car travel.
Michael Sibulage Kia’s vice president of North American Division has commented SHUMA (speed step): “SHUMA marks Kia style above change reflects our commitment has always been to give customers personalized, beautiful, and rich tone of driving pleasure. “
have become the target car chase young, stylish look and pull the wind modeling plays an unusual role. The SHUMA (speed step) performance in this area can be described vividly. From the outside, SHUMA (Speed step) The most obvious feature is adhering family gene Kia – Tigers front face of formula: It uses a black grille honeycomb, vertical grille area has expanded, the front fog lights of specific sports cars surrounding the design, 17-inch alloy wheels, with a dazzling red / green chic black body and exterior mirrors, sporty significantly.
Kezun: wake up your visual Cadenza
sense of design, it is more profound aesthetic in more regular thing. In the coming year, most high-end market of imported Kia models -Cadenza Kezun will prove it. 
For purposes of Kia, Peter Schreyer joined everything is changing, so we see the cee’d concept car on the 2007 Geneva Motor Show blockbuster, it symbolizes the future of Kia design development direction – full of youthful vigor and style significantly. Peter Schreyer successfully elegant and dynamic nature of these two very different by cee’d will come together.
imported from Arcadia statue is undoubtedly the most representative masterpiece of design Peter Schreyer route. It accurately grasp the current trends of the current automotive products, and strive to meet consumer desire for high-tech cars of fashion design. US to follow a new “light line” design theme effort to build, draw a large number of elements of globalization refreshing Design. “Cadenza” is derived from the Italian musical theory, it delivers exactly what Kezun has refined and luxurious, and the power and the image of the high-tech, elegant and dynamic.
6, KIA: from “value for money” to “design value”
Today’s consumers are not car as a product, but a comprehensive brand. Kia Motors in quality and technically comparable to any of the world’s top automobile manufacturers, and now Peter Schreyer Kia have to do is to upgrade to a new level of image.
“Apple, Starbucks, BMW, the brand has been loved by the people, because they can stick to their personality is not a consumer product purchase, but a way of life.And a real ’emotions car (emotional car)’, people can just take a look on your wallet out, without regard to price, like BMW Mini or Audi TT. Kia should be from a ‘value for money’ brand, has evolved into a ‘design value’ brand. “
” In the future I’m not sure how many cars have to design, maybe there will be about 7-8 cars, the design of the future will be more Chinese consumers to consider. “
7, Peter Schreyer early design experience
VW design / project
concept car:
– 1 concept: New Beetle [123 ]
– concept C: EOS
– concepts R: ROADSTER
– concepts T: BUGGY
-GX3 (three)
– minibuses
-RAGSTER
passenger:
– 4 Generation Golf amp; Variant (Avant)
– Jet
[ 123] – Passat B5 amp; Variant (wagon)
– Lupo amp; Seat Arosa
– new Beetle
– Golf 5 generations amp; Plus
– Golf GTI amp; Golf of R32
– Passat B6 amp; Variant
-EOS
– the SUV compact shape
commercial Vehicles: [ 123]
-LT2
-LT3
-CONSTELLATION (24 ton truck)
racing:
– Race Touareg
Audi design / project
concept car:
– Quattro Spider
[123 ] – Audi TTamp; Audi TTS
– AL 2 amp; AL 2 open end
– SteppenWolf
-Allroad Quattro
-vantissimo
– Rosemeyer
passenger:
– Audi A2
– Audi A3 amp; A3 Sportsback
– Audi A4 amp; A4 Avant (Avant) + Audi Cabrio (convertible)
– Audi A6 amp; A6 Avant (Avant) + Allroad
– Audi the A8
– Audi TT amp; Audi TT Roadster (coupe)
racing:
– R8 racing car LeMans
Lamborghini design / project
– Murcielago
– Gallardo