1
Introduction
Toyota Akio (Akio Toyoda), Toyota The fourth generation of the family Sun. Toyota officially announced in 2009, after the shareholders’ meeting in June this year, the current president Katsuaki Watanabe will retire as vice president, the incumbent Vice President Akio Toyoda is promoted to president, means that Toyota family since 1995, Toyoda Male uncle Feng Tian Dalang after leaving office back in control of the Toyota Group.
February 25, 2010, Toyoda to attend the hearing to be held in Capitol Hill, reflection Toyoda said: we have come to confuse the order of priority that can not be stopped as before, think, and make improvements, did not even stick to the traditional, carefully listen to the voices of consumers.
2
Personal experience
[123 ] Toyoda graduated from Keio University in 1984 into the work of Toyota Motor Corporation. And Japan all college students, after college, almost every college students to participate in an amateur club. Toyoda participated in a hockey club, but hockey for Toyoda is already beyond the general interest, playing balls to reach the professional level. Keio University on the record of this hockey club, the prominent names printed participate in Olympic qualifying, Akio members of the club made one of them, and have special qualifications test of the ball.
Similarly, and descendant of the family business, like most Japanese, did not immediately enter their own home business after graduating from the University of Toyoda also, but in a few years out of Gone with the Wind. He returned to the 27-year-old Toyota toAgo, a US investment company has been working in that part of the work allowed him to US companies, the US capital mode of operation, with a lot of understanding.
from 1984. Toyota, the mission director since 2000, 16 years, Akio do learn from scratch, he has done production management, marketing over the car. Although people know that he is the son of Shoichiro Toyoda, President, but in terms of business and no special care, and more than 70,000 employees, like Toyota, how to dry on how dry is little by little in Japan Gunda, trained production organization, marketing and sales capabilities. After almost fully familiar with Toyota’s domestic business, Toyoda to the United States to work for several years, but now is not the general staff, but as vice president of Toyota’s joint venture with GM spent there.
born wealthy, in 2000 when the director, was promoted to managing director in 2002, a year later was promoted to Senior Managing Director, 2005 under the age of 50 years old, has become vice president of Toyota, only half a step away from the president away, Akio leap, impressive. The reporter to interview more, and ultimately, their words and deeds are correspondent reported, but Akio is usually very low-key. Please correspondents dinner occasionally, over and over again is also some ordinary restaurants, a glass of beer, a few strings of Yakitori, “ordinary” white-collar life gusto, so that reporters feel good all around, “public school” Toyoda impression, it these reporters from his mouth, written gradually spread the word.
Japanese society on the family rely on the rapid rise in the power of the enterprise, President of the phenomenon is still criticism, internal staff are not necessarily convinced. Other manufacturers also have overwhelming, fame dominate Japan’s Matsushita Electric Company, Matsushita passed on to the second generation Masaharu Matsushita, Masaharu also like to pass on the third-generation Masayuki Matsushita, but the Vice President Masayuki Fu later, although the president has been away nearly in the right close, but it is an opposition within the company, Masayuki eventually failed every success in the president’s circle dream. Japan Minyan said “the rich, but three generations” (China is more talk about “the rich, but the Five”), although the Panasonic family assets maintained a posture of absolute increase, but the “property rights” and “right to operate” in the third generation, when Matsushita completely separated. To successfully promoted to president Akio, in addition to a comprehensive understanding of the business, media quite good image outside, internal Toyota naturally depend on its ability to operate.
Toyota Motor Corporation president Akio Toyoda November 21, 2013 in Tokyo, said he would not serve 2Chairman of the Organizing Committee of the Olympic Games in Tokyo 020 years. Toyoda said, “I just served to promote the sport Keidanren Chairman of the Committee, in addition to Toyota, Japan Automobile Manufacturers Association president and work.”
3
recall
affidavit
February 24, 2010 Toyota president Akio Toyoda to attend the US House of Representatives oversight and government reform Committee hearing to explain a series of recall problems behind the events since the end of 2009 occurred. Toyoda written testimony points:
1, I hope the American people in the United States and other countries of the customer explained it: Toyota attaches great importance to the quality and safety of the vehicle.
2 to Toyota’s long-standing tradition and glory that we never evade the issue, and will not pretend that we did not find the problem. Through continuous improvement, our goal is to provide the community with better products.
3, several important principles of Toyota has followed: First, safety; second, quality; third, production.
4, no matter what the final Toyota will bear the consequences, I will strive to improve the quality of Toyota, practicing the principle of the consumer in the first place.
went to Beijing to apologize
According to Toyota’s arrangements, following the visit to the US market, Toyoda visited in March 1, 2010 another key global markets – China. China is the world’s largest car market, Toyota had a series of quality crisis, apparently also affected the Chinese consumer perception of Toyota.
A spokesman for Toyota said Toyoda held a press conference in Beijing during March 1, 2010 at 6 pm, “in order to reaffirm our commitment to quality and safety to Chinese consumers.”
In order to ensure ChinaConsumer interests, China AQSIQ after the Toyota recall events also issued a series for the Toyota “recall” move. According to AQSIQ announcement, consumers once found they use a vehicle of Toyota models problems, to immediately contact the Toyota, there are defects due to injury, but also promptly report to the government.