In the front and rear monthly elk test incident, the Star is not only proved with the excellent strength of TX super-energy four-drive version, but also shows a new look of the marketing team.
June 5th, coordinates Suzhou, an elk test attracted the attention of most Chinese car circles.
In the test site in accordance with the international standard elk rules, the Chinese quantification car competition elk challenge champion car hand Tao Pengfei drove a star TX super four-wheel drive version, within three challenges, 82.3 The results of KM / H successfully won the first place in the day challenge.
This is the current global rare SUV model that can be tested by 20km / h over 80km / h, which is better than this grades, only a few cars and several cars. Supercar.
With the Dongfeng of the Challenge, the Star is also officially launched the TX super-four-free version that night, provided two four-wheel drive models and a former driving model, the price range is 12.99-14.99 10,000 yuan.
Why is there a concern?
The reason why this event is compelling, the key point is the controversy caused by the driver Tao Peng flying. Everyone is very concerned: Tao Pengfei is “turning the car” or successful face questioner, for yourself and yourself Gas blowing TX is named?
As a professional driver of a Chery Tiger team, Tao Pengfei took the championship in the 2020 Chinese production vehicle competition, May 5 and May 28, the Tao Pengfei of the trial truck According to the elk rules of the central auto-center, the self-use TX ran out of 95km / h, and proudly posted on your social media platform.
This far-changing current elk world record (85km / h, 1999 created by Citroen XantiaActiva V6) has a stone to provoke a thousand waves.
Many netizens and media’s views can be summarized in one sentence: you a Chinese SUV running elkGrade, actually more than ten kilometers more than the highest record of the eloquence of the super run and the car, which is certainly not scientific, and the test must have a problem, and the clip has moved his hands.
Then there was an official ellet challenge for the officially led by the official of the Star.
Obviously, the final Tao Pengfei is not only the name of TX, but also proves his champion-level strength with 82.3km / h, but throughout the event, most of the netizens will have the most harvest. But it is: Is there a different standard for elk testing?
This elk is non-nepado?
Elk test in China, from freshly known to today’s quasi-car owners and netizens, experienced a relatively long process, today, various cars and third-party media organized elk test activities are also You sing me to debut, but I have always seen that no one out of the public – the elk test has different standards.
For example, Tao Pengfei’s two tests were in the past, in accordance with the CCPC China’s Elk Test Rules used by the China Auto Center Elk Test Rules, simply, the transportation and saving width is 3 meters, middle section The road is 2 meters.
In the elk challenge held in Suzhou, it is based on the international standard of code ISO3888-2 (hereinafter referred to as the ISO national standard), the inlet width is customized according to the body size, such as the Star TX The over-energy four-drive version of the compliance inlet width should be 2.9 meters, and the mid-end road is 2.9 meters away from the width of 3 meters.
Simply said that the standard of CCPC, in the middle of the inlet width, and the ISO national standard is the inlet narrow intermediate, and there is a very important The difference is that after the ISO national standard is entered, it is not allowed to step on the brakes and throttle. Statistics are the highest speed of the entry, the higher the speed, the better the elk performance. The CCPC standard can use brakes and throttles in the middle, and statistics are used throughout the stage, the faster the speed, the better the elk performance.
It should be said that these two sets have each characteristic, and the ISO national standard is more standardized because it only needs to control the steering wheel, so it is more standardized, more conducive to the horizontal contrast between different models, so it is often considered “trueElk Standard, and CCPC standards are more toned by the driver’s technology because it is necessary to simultaneously control the brake throttle, and it is more ornamentally, and the speed of running may be higher.
Of course, there will be two Question.
First, the ISO national standard also tests the tester’s technology, this TX Elk Challenge also shows that the results of different levels of drivers can be measured, in fact, even This is the standard. At present, there is an air-load and full load between the world’s most authoritative two elk testing agencies: Swedish Teknikens VRLD has been tested, and the KM77.com of Spain is the test no-load score, so This set of standards should only be used as a reference, rather than being absolute, sacred.
Second, CCPC standard At present, the speed of the run may be higher. For example, Tao Pengfei has measured the speed of 95km / h before, but does not mean that this test has no practical value.
Elk test is intended to help the manufacturer to improve the vehicle Emergency variable line performance, avoiding accidents in accidents, while in the actual car process, I really encounter “elk break into”, the brake and steering wheel is used, so the chassis and electrons of the vehicle. Whether the system can achieve safety clearance is the key.
So, although the CCPC standard is not conducive to the horizontal contrast, there is still a certain reference significance in examining vehicle handling security.
[ 123] Of course, throughout the event, the most important impact may be that most car companies have given a so-called elk test, and the standards given are often blurred, and after the “science” of this time, no matter which The manufacturer uses “elk test” as a selling point, there will be someone concerned: Is it ISO3888-2 international standard?
Where is the TX to the bottom?
Go back to this test, Tao Pengfei driving the TX ultra-energy four-wheel version to get the highest score of 83.2km / h does what it means?
Let’s see the top 50 models of the elk scores measured in accordance with the ISO national standard.
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It can be seen that in the top 50 models, the SUV model is very different. The best results are 81km / h created by Citroen Tianyi, and the champion is the same. It is 85km / h scratch (full load) from Citroen Class B-Class B-Class Class B-Class B.
According to the TEKNIKENS VAUML of Swedish Elk; RLD is in the near 20 years of test data, in general, the results can be called good, more than 80km / h can be called 70-79km / h. It is excellent.
Then, even if the possible existence of one or two kilometers of performance between the air load is full, the TX super-four-wheel drive version of the 83.2km / h created is still very excellent.
More importantly, according to the live broadcast of the challenge, this challenge did not ran out the limit of TX super-four-wheel drive version.
When testing one of the tests, the TX super four-wheel drive version of the Star is more than 85km / h in the case of perfect. Attitude completion test, at this time, the vehicle is not close to the ground, but because the score is wiped, the results are invalid.
That is, if it is possible to give more test opportunities, the TX super-four-wheel drive version gets 85km / h (GPS speed) or even higher speed scores are not possible. Of course, since the venue is relatively rough, the test is not made by a third party, and the results can only be used as a reference, but for the terrace, it is enough to show the real strength of the product.
For consumers, such results means that when you encounter a sudden situation in front of the high speed, if you are open, the TX super can be used, then as long as you can do it. Stepping on a brake and timely rotation of the steering wheel to do an emergency change, the probability of the body is out of control will be inexperitative. 
For this reason, the price of TX super-energy four-wheel drive version is fixed at 12.99-14.99 million yuan,The injection is not unexpected. After all, 134,000 can buy a four-wheel drive model for the prevention safety, exquisite design, and intelligent level, which is in the past China’s auto market. imagination.
Marketing is an unexpected harvest
In addition to the highlight of the product, the breakthrough of the Star is also very worthy of attention.
In the past, whether it is Chery or the star, it has always been seen in the image, patent application quantity and technical achievements in research and development, but it has always been a performance advantage in the performance of the product to consumers. Don’t do it well.
But this time, with the wide concern that Tao Pengfei people caused by the personal behavior of Tao Peng, the official of the Star has successfully revealed the strength of the TX super four-wheel drive version of the TX. It is currently quite confusing elk test standard, which obviously let us see the new look of the star in marketing, and make many people feel the new weather of car marketing.
Said a very impression of a very deep detail, in the interview before the challenge, the program directly includes “Tao Pengfei test. The sharp problem in the fake “has made the agency, and the in-depth interpretation, this scale, whether it is very rare in the independent brand or in a joint venture brand, can be said to show the official official from one side Pragmatic and frank.
This change is clearly divided with the general manager of the Gao Xinhua New Star Division, and recruited two deep-cultural markets for many years of deep-cultural market, and Li Jianhua joined the star market. During the challenge Li Jianhua is personally to live in live broadcast and netizens to exchange and questions.
For the intersection of technology research and development, it is weaker than expressed in marketing. If you want to truly realize the brand, this marketing ability is clearly very timely and necessary.
We also look forward to it, while the Star is converted to the product into a product, it can also communicate the real strength of the product to the consumer more effectively, and go to the high-end road. Steady, farther. [1twenty three]