This is the beginning of the founder to determine the brand temperament, and this phenomenon in the last automotive industry is more than 100 years ago.
In the leadership of Li Bin, He Xiaopeng and Li Xi, Wei Si, Xiaopeng and the ideal car each show their own characteristics and Zi Jinli. In contrast, Weima not only has a sense of strongness, but even can’t specifically depict this innovation in the brand new forces brand.
As an ordinary person, although it is difficult to understand but it is difficult to accuse it, after all, Weima is from the hands of senior car experts, maybe Weima is unique.
However, things can be reversed, from Weima EX5, WeM EX6, and the latest Weima W6, we can become a good mock from the product to become a car company.
Although the car is rapidly transition from the internal combustion engine, it is overlooked by many consumers. The price of the car is gradually high. Given the high battery, motor, electric control research and development, it is very difficult to manufacture pure electric cars below 200,000. As contrast, Xiaopeng, Jimei and ideals will lock the price to 300,000.
That is, Xiao Peng, Jimei, and Ideal are not a strict civilian car, their positioning is similar to the luxury brand in traditional brands, and luxury brands Naturally, there is energy to build a highlight of the product of Jinjin, but this is not related to ordinary consumers.
From this perspective, it seems to be understood, why Weima brand and the product lack topically, because Will Wafta EX5, EX6 is still W6, Weima has always locked the price in 160,000 -25 million intervals, efforts In this section, a pure electric vehicle for endurance, excellent space, and technology intelligence. Limited cost limits the highlight performance of the product, even those who have years of product experience – Volkswagen, Toyota, Honda launched products in this interval, what have you have to have?
Weima probably thinks about this problem, although ordinary consumers like to discuss performance vehicles and personality cars in the online community, but the actual life is still economical, and this The type of model is often awkward in the eye.Nose. Despite this, this section is the largest in the market.
If the car market is metaphor as a spindle structure, then the 15-2500 interval is the waist of this spindle, grasp the broader user. . At the same time, users in this interval have no practical pursuit of products, they are in power, control, space, and technology.
Household cars is difficult, it is difficult to meet the needs of more people, better selling more affordable.
From the result, Weame W6 continues this positioning, so 5 versions of Weim W6, pricing locks between 169,800-2598,000, without AVP, although there are two configurations, actually There is only one, because the minimum version of 169,800 can be upgraded to 189,800 Pro Allen, which means “169,800” can be purchased for a 220 km of pure electric cars.
So, as a medium-sized SUV, Weim W6 body size 4620/1847 / 1730mm, axial distance 2715mm, close to Volkswagen Acacia (4589/1860 / 1660mm, axial distance 2731mm), as a pure tram type, the Weim W6 is more advantageous in ride space and storage space.
The front passenger has a surplus after adjusting the posture, and the head space and the leg space have a surplus, while the remaining space can still be well placed.
Only from the contrast of parameters, Weima W6 can be found, but Weima W6 lacks sufficient highlights in the design, making it a fundamental gap with Xiaopeng, Wei, Ideally. This type of modeling with traditional cars has a few points of similarity, and it is unable to express the new level of Weima as a new force of the car.
Wei Ma W6 adopts a three-in-one motor, the maximum power is 160kW, the maximum torque is 220 nm, the wheel torque is 2708 nm, and the zero-speed 7.9 seconds is very typical home. Car level. Since the motor is low-speed starts enough agility, it has an advantage over the urban life compared to ordinary fuel vehicles. High speed road condition, WeiThe energy consumption performance is still available in the horse W6 cruise, but the power reserves are different from the fuel truck, so it is difficult to speak in power, and most of the power feelings are mostly different types of motivation.
However, since the pure electric car places the battery in the chassis, the center of gravity is reduced, and the suspension toughness is added, so the Weima W6 is superior to the traditional fuel car, plus no engine noisy Noise is generated, so quietness is further improved.
WeM W6 car has adopted Qualcomm 8155 chip to ensure that the vehicle system voice intersection is fast, and the system interface has made a lot of changes in the EX5 era, more simple. This system and Huawei have done a deep bundle, most of the functions are provided by Huawei ecology and is more friendly for Huawei mobile phone users.
We don’t want to “borrow 无”, this is also present on W6. A W6 changed the naming rules of Weima EX, and the two Weima introduced more comprehensive automatic driving, and positioning AVP in Weima W6 to achieve differentiated key points, seeking 200,000 yuan price support.
AVP is not an automatic driving of a full scene. In fact, it is necessary to fully automatically drive if it is necessary. Personally reserved attitude, a software is too high, and the actual experience is still treated.
If only a certain area or high-ring development of a certain city is automatically driving, the user uses a lower cost purchase. If there is an outgoing demand, pay the package to rent the corresponding city’s software package, it is a good idea .
The other is based on the truly driver of the high-frequency scene development, such as the ground parking, due to geographical position, route, and environment is always relatively controllable, less unexpected, Realizing complete unmanned automatic driving is relatively easy, and practicality is high.
The AVP of Weim W6 is a set of unmanned solutions for unmanned scenes, and Baidu Apollo, with high-precision maps and 5G modules, the vehicle can record all data within 100 meters of travel, Including, but not limited to, peripheral environments, geographic locations, steering wheel steering angles, etc., can realize unmanned driving in large shopping malls, underground parking lots.
will implement OTA upgradePAVP function, PAVP is the upgraded version of HAVP, in addition to your own camera, you can search your own parking space with your own equipment, and then automatically stop. HAVP needs an empty fixed parking space for private parking spaces and unit parking spaces, and PAVP does not require, suitable for places such as shopping malls.
To be honest, the function of this function of Weima W6 is indeed limited, but it doesn’t seem to be particularly advanced, but this is the moment. Unmanned driving technology that has been realized, no driver intervention, and is very practical.
Compared to completely automatic driving, through the development and integration of a limited scene, the unmanned driving that finally reaches all scenes is a good way, so you can find a piece between practical and ideals. Commercial path.
WeM W6 also took the lead in achieving scene programming. In fact, this is a smart homecling process, and the smart home in the ideal state is the moment from consumers to enter the room. Sensor is perceived and transmitted. Like the light, air conditioning, curtains, new winds, etc., Weimar W6 uses the system-level connection of the headlights, windows, drivers, etc., which can achieve specific actions through a series of settings.
For example, the user can set the air conditioning temperature, driving mode, window closure, etc., even when the AVP automatic driving function is set to the vehicle mode, so that the vehicle is driving to The fixed location is automatically opened, and the surprise is manufactured. 
Back to the initial sales price, life, and intelligence, Weima W6, have made many efforts in terms of ordinary consumers, and have personalized and differentiated automatic driving at a higher price. Breakthrough, but these efforts and breakthroughs are ultimately controlled in a relatively affordable price system.
It seems that Weimar W6 lacks highlights, but all aspects of Wema W6 are practical. One of ordinary household cars is that there is no significant shortcoming. Once these reflects these reflects in price, no matter the joint venture, the new forces, which brand pure electric models have done the size of medium SUV, and the battery is 520 kilometers but the price is less than 17. Wan?
The answer is not, WeiThe price and configuration of the horse W6 is the result of the cost control price of the efforts, which is probably the Weima Automobile ultimately wants to do.
Figure | From the brand, the network