Although mentioned many times, but today’s automotive consumer really is presented in which the means of consumption upgrade. On the one hand, as long as there is ever able to sell new cars to launch car prices, now powerless, it seems difficult to escape the impact of the trend. On the other hand, luxury brands have already completed the annual sales target of about 70 percentage shows that consumer psychology. In fact, when the economic environment is uncertain when consumer psychology and behavior will tend to be cautious, reflecting the automobile consumption, the hope is to buy economical and practical, stable quality, low-cost follow-up models.
Therefore, we carefully look at the monthly car sales list will always know why some models can occupy the forefront of the list. At the same time we also found that some emphasis on handling, driving experience and sports models, but failed to name for oneself in the list. You know, our car market is younger consumer class time. Can we say, in fact, to let people buy a car handling is not high. This is what causes?
Review of the domestic automotive history, new since the founding of China there is a car, basically for the country’s economic development, foreign hospitality and other uses and services, car consisting of state-owned enterprises also dominated economy. Therefore, ordinary people trying to reach the car, is fundamentally impossible for the county, even if it is to grow up in the courtyard of a small number of people, nor have experienced the feelings of the car into life.
With the reform and opening up, people start to get wallet bulging up, while consumer demand has also been inspired. Get rich first group began the historical process of buying a car. Then purchased the car, the car is very different in different regions, such as northern region with the VW brand only exists in that era led, Germany, United States Department and other imported models; the south is mainly imported Japanese cars, after long monasteries and personal experience, the formation of the now popular brands in the country and more car buyers still want to start with the brand, while Japanese luxury brand and its influence decisions in the southern region, also began to establish a basis from that era.
But, under the background of the year, the salary of ordinary workers only tens of dollars, foreign-funded enterprises also hundred dollars, you can always spend hundreds of thousands even several hundred thousand dollars to buy a car, nature is not taken lightly people. The number of base will determine the scope and breadth of influence.
of the 21st century began, the general public really started to enter the automobile era, played full count 20 years, to tell the truth to influence the consumer’s perception of the car and the idea is difficult, let alone evaluated the actual standard of driving of the driver. The lack of a certain standard of driving, it is difficult to experience the difference between the change out of the bus and car, let alone be able to appreciate the unique feeling of each model.
differences in economic levels, will also affect consumer perception of the car to a certain extent. If there is careful attention to the monthly sales of the domestic market, sales of most models Wuling Hongguang among them. The reason why it can become a god car, it is a long time to lead the forefront of automobile sales. But from another point of view, the automobile group as a profit-making tool, in fact, the number is very large.
Since it is the car as a tool, you should pay more attention to the driving experience only ah! I believe many people have blessed the same idea, but do not forget When objects are tools of what we, as users most looking forward to? Of course, is to solve specific problems, can emphasize pinning screwdriver, or that the easy to use, tighten the screw driver do?
Similarly, after the car was seen as a tool, users are concerned about aspects of natural fuel, spare parts cost, ease of maintenance, etc. . As good open or not, how to handling, the performance of this part is neither consumers are concerned about, it is not one of the goals of the design engineers.
and privatization, simply does not have enough budget to buy car models desired configuration so simple. More to the owner of the vehicle identity, and can bring the image of the car owners to experience the common feelings. At present, it seems to be able to do this level are not many models.
at the current car consumption, the real consumers to reach for the driver, for the handling of the car away stage, there should be very long way to go. Survival and life are two different dimensions, and drove the same car is a huge difference between the two areas, and there is also optimized with sublimation between the two. Did not even have a car, and talk about what Driving?