I can proudly say that in the automotive media circle for more than 10 years, after the Tours Top incident, it is predictable, Another lucky moon.
April’s sales have a relatively large fluctuance, and the public opinion exclaimed Tesla sales quot; pill quot; I know some orders users who have queued more than before retreat, take the car At the car.
Of course, companies are not helping, watching problems, still have some corresponding operations, such as legal procedures, new user training, official promises, etc.
Seeing that the sales number of Tesla in May is released, it is a lot of people who have a lot of car to buy. In the end, who is the letter? In the end, why can Tesla sell warm?
There is no survey, there is no say, so I touched Tesla City Center, touched Tesla correlation, touch Tesla’s consumers, found 2 A more obvious reason.
After frequent reports, it is numb
About Tesla brakes related reports, the careful combing will find that the public opinion is that the Shanghai Auto Show has been sent to → Shanghai Auto Show will enter the outbreak after the first day Period → The brochure period has gradually weakened around 1 month → is returned to zero.
The rhythm of netizens (consumers) is also similar to this report, and I heard that Tesla has problems before the Shanghai Auto Show. The Shanghai Auto Show knows Tesla in the first day. After the Shanghai Auto Show, I feel that Slasia may not be very reliable, in the end, facing ambiguous situation.
Tesla did not take a real hammer, the personnel of the relevant events did not take the hammer, the third party appraisal agency touched, Plus a lot of new reports in Quot; Tesla, no problem, the owner’s driving problem quot ;.
Consumer is obviously, the car media, most of them also have the conclusion of Iron mouth steel teeth, after all, no one has a hammer of academic classes.
Consumers are actually quite mysterious because of the relevant responses to the official authority. Of course, if Tesla continues to get along with the consumer market, Morgan Stanley’s analyst gives the corresponding judgment quot; because of privacy data, attitude, the development law of Tesla in China It is likely that after reaching the peak, it is fast to zero Quot;
This is an aftermath, and it will not be further divergently.
Another thing, I want to buy Tesla or buy Tesla
There is another thing, in the sales sales in Tesla, jumping out of people The original judgment.
Trusque Model 3 intentional customer / quasi-car owner, because the roof event of the Shanghai Auto Show has doubts the model of Model 3, But after you put a SUV-Tesla Model y, buy Tesla is not working, it is not a tangled problem for them.
This is Tesla salesman directly experienced in May, seeing Tesla Model 3 declined, and it is not big, and the appointment of Tesla Model Y. The number of test drives still see the traffic, and the naked eye can be seen.
On the sales number, Tesra Model Y’s 1.27 million and Tesla Model 3, more than 0.92 million, a better confirmation of sales of the first line.
Tesra Model 3 makes people suspected, Guan Tesra Model Y, this consumer psychological conversion, more less people feel incredible, but let me think, consumersIt is not a car practitioner, and it is also a critical condition for vehicle technology.
As for the challenge in Tesla, it is its in May, which is more obvious, close to the waist. And its direct mode, first payment, after the deposit, there is a difference between orders from orders to delivery, in the short term, it is impossible to get too much sales related conclusions.
As for the new order quantity, the waist can not be derived from Tesla China’s business affected by fundamental impact. If the continuous new order quantity is declining, Tesla sales after a few months The number will give an answer. Of course, this company is now conducting a series of related operations. For example, the Shanghai Super Factory has become the production area of the European vehicle source, such as the social account of the Department of Legal, etc., so that many media apologizes to their own speech. .
Write in the last:
quot; market, handed over to the market to answer quot; this is actually the topic about Tesla’s core.
In the China Auto Market, when there is a marketing, product, technology, scale, etc., the company is in a pitched and even higher capabilities, it rely against its own code, visual neural network, Design, Mask’s personal symbol, etc., short time will not be fundamentally wound. After all, the core of consumer psychological logic is: In order to buy, pay money.
In the car market we live, we can challenge Tesla related status models and enterprises are still growing. There is a budget difference between 5-100,000 yuan or even the budget between 5-10,000 yuan and even the budget of 5-100,000 yuan. Xiaopeng is currently in the intelligent three major technology (driving, netwell, parking). Stronger, the next Xiaopeng P5 may be a player who is really serious to Model 3, but from the price difference, Xiaopeng will continue to reinvise his model sequence; the ideal car is going on another road, need Time has an answer.
As for other many car companies, in essence, in terms of technical capabilities, price, brand image, and Tesla distances are more obvious. In the next few months, Testla’s topic is expected to continue to be confusing.