November 22, 2019, in just the opening of the Guangzhou Auto Show, officially announced its second paragraph Xiaopeng production models – P7 Xiaopeng pre-sale price range of 27-37 million new cars will be divided into high-performance four-wheel drive version, rear-wheel drive and long life version of the model is expected to be officially listed and delivered in the second quarter of 2020.
positioned in the car four-door coupe, typical fastback body design, somewhat rounded front part, but the split under lamps and headlights throughout the match, but it seems very sci-fi. In addition borderless door, panoramic glass, hidden door handles and other details so that the new car is full of a sense of luxury and technological sense.
aspects of the tail, the tail lights of the car with the front face echoed “lightsaber flow” with the through light, the future lifestyle. In addition, the typical “Duck Tail” design for the new car added some sense of movement.
Inside, the car does not use with the “little brother” G3 be erected as a large screen, but with the current most popular lateral dual design, i.e. suspension +14.97 10.25 inches touch screen LCD meter. In addition, two steering wheel, hiding the details of the outlet, no push button panels so that the entire interior is even more atmosphere.
configuration, it said to “intelligent interaction” will be Xiaopeng P7 most significant label, for example by means sensing system, when the weather changes, there will be a corresponding display screen background, you can also perceive the user identity and status, to achieve vehicle personalization, face recognition start the vehicle, driver fatigue / distraction warning function, have the opportunity to go to Columbia to try to break the water.
Power, P7 Xiaopeng wheel drive performance integrated version of the NEDC life of 550km, then drive NEDC long life endurance integrated version of 650km, the official hundred kilometers acceleration time was 4.3s and 6.7s.
after the new car market will be expanded with the Model 3 in direct competition, at this point, maybe you will question Tesla threatened to keep up the fight and a lot of models, but Finally all became a joke, it Xiaopeng P7 on what basis it can destabilize Model 3? In Xinjiang brother view, this really Me, because Xiaopeng P7 in a few places there might poke in the Model pain point 3.
1 pain point: the price
at the end of October this year, domestic Tesla announced Model 3 is priced at 355,800 yuan, while this compared to the previous price of 328,000 yuan rose 2.78 yuan, although the original car optional Autopilot become a standard, but still giving a feeling of bundling. And as early as the end of May, Xiaopeng says Tesla Model 3 P7 will be rolling in the price.
and in so doing, made in China compared to imported cars cheaper to just 8,100 yuan, the price is far less attractive at first sounds. In addition, compared to imported cars, domestic version of life also reduces 20km, and the lack of steering wheel heating and PM2.5 filtration two configurations.
and these are so Tucao Tesla suffered a lot and questioned, this time adding P7 Xiaopeng also allow consumers a component selection, for now, the sale price of P7 very sincere, if the final price could be more surprises, so for those who had the pursuit of cheap, early adopters of potential consumers to consider Model 3, perhaps more attractive Big.
pain point 2: life
life has been the Tesla’s strengths, domestic Model NEDC 3 mileage is 460km, 0-100km acceleration time of 5.6 seconds, and the four-wheel drive version of the model life Xiaopeng P7 is 550km, the acceleration time of 4.3 seconds, and thereafter drive version of the model can achieve 650km of life.
Although the life of high-performance version of the Model 3 can reach 595km, hundred kilometers in 3.4 seconds, but its price as high as 509,900, so on the whole, then, Xiaopeng P7 in the core of life is also very right to speak.
pain point 3: Space
In this one body size, according to disclose the information currently Xiaopeng P7 wheelbase is 2998mm, vehicle length 4880mm, so the size has gone beyond the mainstream middle car, the Model S even faster to catch up. The Model 3 wheelbase 2875mm, vehicle length 4694mm, it is clear that space Xiaopeng P7 advantage, at least in the gas field this one is true.
pain point 4: smart driving
Tesla proud of driver assistance (Autopilot) highly respected, many an important reason for people to buy Tesla is it like this black &. Xiaopeng P7 and the well prepared, all vehicles equipped with ultrasonic sensors 12, high-precision millimeter wave radar 5 (Model 3 only one), the external camera 13 (Model 3 only eight), a car camera.
In addition, using NVIDIA provide automatic driving chip and a high-pass snapdragon ™ 820A automotive processor, the software can not only achieve the level of OTA remote upgrade, but also to meet the needs of L3 level autopilot. Although there is difficult to determine their level, but Xiaopeng smart driving force in this area, perhaps you can make Tesla nervous.
written in the last
In fact, he said so much, one thing still needs to be recognized, that is, Waters pull brand Xiaopeng car is currently difficult to shake, as I think clearly Xiaopeng car.
so we can seeEven P7 Xiaopeng has not lost confidence Tesla Model 3 in terms of mileage, size, intelligence and other reserves, but it is still very “sensible” to use lower prices to meet consumers, but also the only way to real highlight their strengths in product power.
Of course, ultimately can not achieve “real incense” effect, we may wish to wait the final price, as well as the actual performance of the new car market, after all, this market segment, the product is really optional not much ah!