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White ninth consecutive year champion color -
gray overtake silver, among the world’s pop charts one-third
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silver market share is lowest in a decade
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gray ever first became Europe’s most popular car color
Shanghai November 14, 2019 / PRNewswire / – Yishi too (NYSE: AXTA) today released the 67th annual “global production vehicle color popularity statistical report” , the report shows the three most popular car colors were white (38 percent), black (19 percent) and gray (13 percentage ). Since 2011, White has consistently ranked in the global automotive color popularity ( market share ) first.
Yishi get 2019 “Global production vehicle color popularity Statistical Report”
this year, silver fell out of the top three global popular color position, its percentage of the popular 10 of ten years minimum. Meanwhile, the report showed gray risen in popularity around the world has. White, black, gray and silver cars still dominate the market, accounting for 80 percent global market share.
China’s auto market share in color
“We are pleased to release 2019 ” Global production vehicle color popularity Statistical Report “” Yishi have global color product manager Luo Nanxi (Nancy Lockhart) said, “Yishi have to study the history of the car color preferences of consumers has exceeded 65 years, it is determined that color trends and help our customers launch all kinds of aspects of popular color for cars we are doing my part of the leading experts “
from the point of view of regional markets, compared to last year, car color preference is generally stable, but there is a significant change: in Europe, the white market share fell by 1 percentage , while grayColor rose by 2 percentage, so the popularity of claiming their first-ever Gray European car market.
“Since last year, the European SUV sport utility vehicle market rise in demand for gray, this year the compact / sport gray car market has also been a demand for 5 percent growth from the natural to the exquisite elegance, variety gray in popularity in Europe for the first time beyond living in the title of the place of white European clients that want to use gray to reduce noise emotional life, and enjoy the comfort brought by gray. “Yishi was Europe, middle East and Africa car color designers Elk amp; middot; Dexter (Elke Dirks) said.
In other areas, still white dominated the automotive market, the white market share in Asia rose by 1 percentage, up to 49 percentage, is Asia’s most popular car color.
“Chinese consumers prefer modern, sophisticated and capable of colors, making them the obvious choice to become white.” Yishi was China’s auto color designer plus (Annie You) he said.
White continued to maintain popularity first in North and South America, but people are increasingly keen interest in gray.
“Although white, black, gray and silver these four neutral colors continue to dominate the global color preferences,” Luo Nanxi continued, “but we found that the prevalence of other colors are also changes, which in the past few years may be unthinkable. No doubt, consumers have begun to change their views on the color of the car, and Yishi was ready to work together with our automotive customers to respond to consumer these changing needs. “
can be seen everywhere around the world a variety of shades of blue, green phase including blue inspired by the ocean excited, navy blue, ice blue and tannin blue. Red prevalence highest in North America, up 9 percentage, and brown / beige of the most popular cars in the Russian market accounted for 12 percentage. Color choices for consumers and product brands have a profound impact, Yishi have committed to the integration of science and technology in paint color, help future vehicle development.
“on the road today, blue, red and other bright colors car can quickly attract attention, and brown / beige chic temperament memorable places,” Luo Nanxi concluded. “In North America and Europe, and 10 percent using a blue car, its popularity higher than in other regions. Thus, finding that match your personal taste of blue should not be a problem. “
To obtain Yishi have ” Global production vehicle color popularity Statistical Report “ full version, please click here.
regional focus
2019 report :
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Africa – overall market share in silver and white and other light colors stay high, amounting to 58 percentage
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Asia – pearl white. the highest prevalence continues to maintain its leading position
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Europe – the most popular car color gray, lived overtake champion of the place of white
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North America – blue market share increased by 2 percentage, accounting for 10 percent of total blue car
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Russia –12 percent of the vehicle for the warm colors of beige / brown, accounting for ranking highest in all regions of the
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South America – silver market share increased by 1 percentage, is the only region of silver have increased
[123. ] since its first release in 1953, Yishi have annual
“global production vehicle color popularity statistical report” has become the auto industry’s oldest and most comprehensive color report. newspaper And Yishi report was compiled by global color experts in the design of another color annual report. “ Yishi have to color trend report ” A, the color of the car to explore the past and future, for car manufacturers to provide customers with in-depth insight into pertinent consumer color preferences, helping them to make insightful automotive color decisions
Related links:.
http://www.axaltacs.com/cn/ [ 123]