ID.4, ID.6, ID.3 …… With the introduction of ID products, so that people see as a global automotive industry leader – Volkswagen new energy vehicles in the car unremitting efforts. In the just-concluded International Auto Germany and the wisdom of travel fair IAA Mobility, “local operations” of the Volkswagen family play a leading role not only ID but also exposed the future of small cars and electric concept version of the Bulli, showing the power, intelligence and network of transformation of firm conviction.
during the
This exhibition, the Volkswagen Passenger Cars brand management board members accepted the Wu Borui connection Juxun Wang’s interview.
Juxun Wang: In the past few years, Volkswagen in electric transformation effective in Europe and China have launched a series of ID models. However, from the beginning to see the market response, consumer acceptance of Central Europe are not the same. Then, as the director of the Volkswagen brand responsible for product development, technology research and development from the perspective of Chinese consumer demand and the needs of European consumers what difference will it make?
Wu Borui said, we continue to improve the requirements on their own, and the majority of users and maintain exchanges at any time, especially in communication and more receptive to the digital lifestyle of the younger generation of Chinese consumers directly to understand their needs in order to continuously improve the Volkswagen family of products.
In his view, China’s new energy vehicle market is very competitive, and now has more than 100 variety of new energy vehicles. Worldwide, Chinese market consumer groups very young, with a high degree of digitization, they are more inclined to choose high intelligent electric vehicles.
Wu Borui about the current, the electric vehicle market in China which, A00-class and high-end electric car segment accounted for the entire 55 percentage of body mass market. In the long run, we believe that the amount of mid-market segment production will have more room for development, while the Volkswagen brand ID Series models belong to this market segment. China’s most popular carThe type of type is SUV and currently accounts for 46% of the overall protection. The ID of the ID family has received a positive evaluation, only four months of ID.4 has been ranked in the top of the monthly-level pure tram type.
He emphasized that the feedback from young consumers is very important to us, and we need to further enhance the functions and services of intelligent interconnection. Of course, we have the potential in this area, for example, we have a very advanced electronic architecture, ready for OTA upgrades and updates. We will also exchange more exchanges with consumers, further enhance the performance of family products in the Chinese market. Of course, it is only the first step in entering the A-level pure electric segment, and we will further consolidate the status of electric vehicles, while taking into account high-tech and economic affordable features.
Turbine: China Market is the largest market in Volkswagen, with a leading, complete industrial chain. So, in the new energy car research and development of the mass brand, what kind of contribution is China’s local suppliers and joint ventures? 
Wu Bo Rui said, yes, it is true. First of all, from a few years ago, we have begun to enhance the integration of China’s suppliers and joint ventures, especially in the production of ID models. For example, the assembly of the battery is based on the requirements of China’s laws and regulations, and the R & D work of the complete battery is mainly completed by China’s joint venture partners. Further, China’s laws and regulations have very special for battery specifications. Due to the development of China’s market, the development of electrical technology research and development is very fast, demand is different, we must develop the market development in this area, trends with our partners. Combined.
Second, we also integrate the supplier of joint ventures into the world’s global supply chain system, such as a family in Shanghai Suppliers of the car charger, its products are developed in China, produced in China, but also supply in the European market. Our integration of suppliers and joint ventures in the Chinese market is continuous, such as cooperation with Guoxuan’s high school.We made significant investments, joint development (lithium iron phosphate) batteries. We value the cooperation with Chinese suppliers. Chinese market is very special, you just mentioned discrepancies between the Chinese consumer expectations and the expectations of consumers in other markets. Cooperation with Chinese suppliers and joint venture partners, enables us to attach importance to these specific needs, and we are very grateful.
Chexun Wang: Since the new energy vehicles is so important, Volkswagen’s restructuring is so resolute, then asked a few more personal questions: assign your working hours on the car with the fuel ones, or for use in electric cars more? The approximate ratio?
Wu Borui say, this is a very interesting question, is not easy to answer. Although the daily circumstances differ, but in most cases, I will spend more time in electric vehicles. I personally think that may be the only way to travel electric future travel. So, I obviously need to spend more time on research and development of pure electric vehicles, because of technical evolution, development of pure electric vehicles are still many areas that need to explore, I also continue to solve problems and challenges. (Tommy Juxun Wang Xing from Beijing)