On 11, 360 and which officially held a press conference in Beijing.
The official official of this cooperation allowed the outside world to confirm the ambition of the 360 car, and the coming is more doubts. In many people’s eyes, Baidu, Xiaomi, Foxconn, Huawei and other technology companies have entered the current car field, which is the reproduction of industry bubbles in hundreds of hundreds of new power.
In 2021, “the car” became a new style, which makes people unreasonable. What is even more convinced, “there will be no winds all insert all the feet” old week, but also in the wind of the “car”.
What should I do in 360? What kind of “subvert” opportunity did Zhou Hongyi saw? In the face of the question of the outside world, the founder of the 360 Group, Chairman Zhou Hongyi firmly believes in the subsequent internal sharing meeting, “Internet products are not too much, but too little.” At a half an hour of media conference, Zhou Hongyi said a lot. In his words, “I have recently speaking too little, I really want to borrow this opportunity, share my new understanding of the current Internet products.”
In the face of this area of 300,000 words, this reporter is published after properly cut adjustment, with more than 8,000 words and readers into the old week. I think.
According to the development speed of China’s new energy intelligence, China’s manufacturing will have a huge opportunity, and the smart network car market in the world may be output, occupied by Chinese brands.
Zhou Hongyi: Recently studied, I found that the car is really a huge world change opportunity. First we see the people of Elon Mask, we look at Tesla, no matter what happened, it is so tall, and you think that Tesla is leading.
But when I visited dozens of Chinese car companies, I installed consumers to go to their store to buy a car, I walked into a lot of China’s manufactured factories and workshops, I found a fact, China Factory, China car person is not as good as Eung Middot; Mask will be packaged.
China CarThe root of the robot has exceeded 80%, even 90%, with a lot of automation reached 95%. It is not exaggerated that the Chinese automotive industry has already represented advanced manufacturing. These years, after decades of accumulation, study, in the advanced level of the manufacturing industry, it has been difficult to divide with the world’s advanced level.
This time I went to Shanghai to see the auto show is the first time in my life. I sent a circle of friends: “Like Liu Yujin”. I am surprised that many cars that are now doing very hard, I think our country has reached the world’s top level on car manufacturing capabilities.
Also discovers Tesla, currently have many manufacturing process levels that are not satisfactory. Our China’s advanced automotive manufacturing process did not form a society’s awareness, at least one business reached Tesla’s influence. I think Chinese truck people are still a bit on packaging.
There are two huge opportunities for automotive enterprises, the first is the opportunity of new energy vehicles. Because there is battery technology, there is a motor technology, so that the gap between the car internal combustion engine is not. In other words, China’s automotive industry has achieved a corner overtaking or a variant overtaking.
The second is the development of new energy network cars. The last direction of the car must be a software definition car. China Internet has not gradually mastered from core technology, especially for user experience and business model innovation. China should be in terms of Internet applications today, and the logistics of the people is far leading to the world. Therefore, in the new energy intelligent car, China has highlighted industrial foundation and advantages, and the entire smart car will have huge development space.
I have a prophecy that the smart automobile industry will be omitted internationally in the international mobile industry. In the future, we have a relatively relatively relatively relatively relatively relatively relatively relatively relatively relatively relatively relatively relatively relatively relatively relatively relatively relatively relatively relatively related to artificial intelligence, intelligent driving, and the government. In the next decade, the smart auto industry is based on the original traditional European and American, and the Chinese may have a subversion, define the opportunity to define the entire industry. According to China’s new energy intelligent car development speed, China’s manufacturing will usher in a huge opportunity. After the world, the smart network car market may be output and occupied by Chinese brands.
There is a book called “Anti-Vira”, there is a sentence in this, I am very impressive: Anyone who is not dead, will make you more powerful. Maybe Tesla is very cattle today, but the United States has only one Tesla, and China has a bunch of Internet companies, China has a company like Huawei. Standing at higher levels, China’s smart automobile industry is not only the original traditional product, but also China’s IT company, doing software companies, doing artificial intelligence, making big data, making a chip company. If it is highly seen from the industry, China is in this industry, it is possible to form a full subversion of the automotive industry around the world, even replacing.
The Internet is both the main melody in the next half of the Internet industry, or it is also an inevitable mode and inevitable direction of future intelligent networks.
Zhou Hongyi: Why do you want to make a car? Mainly a big situation – China is facing the fourth industrial revolution. What is the fourth industrial revolution? Just digitize. Although the current digitization is still very virtual, it is because it has specific scenes, such as the industry’s Internet, various industries use digitalization, use IOT, use of Internet of Things, using artificial intelligence, big data, and cloud computing these technologies to implement transformation upgrades, digitalization is The next half of the Internet. If it is a point in the lower down, it is the traditional industry, the digitalization of the manufacturing; again, it is a digitalization in this field. The smart network car may be a pioneer, which should also become us. The next half of the Internet is very important and cannot be missed.
I have a judgment that the car is also divided into the upper and lower half. New energy cars are not emerging things. Recently, I saw the new power of the car, ideal, Xiaopeng, the heroic protrusions, the growth rate is very fast. I think these three companies have typical commonality. These three founders have been the Internet product managers. They have been the entrepreneurs of the Internet. They can have such a fast development because they all have internet products. . So, the Internet is both the main melody of the next half of the Internet industry, or it is also an inevitable mode and inevitable direction of the development of the intelligent network.
If there is no connection to the Internet, the industry is only in accordance with the traditional Chinese model, and the engine is replaced by an electric motor and convert the tank to the battery.This is still improved, it is impossible to be a subversive innovation. In the eyes of the Internet, you can see a larger star sea, you can see that the automotive industry is subversited by the digital industry, or has been retrofitted by the digital industrial, and the digital industry is reorganized, producing a new business, new business model. And new product experience. So, I think that if there are more Internet companies to participate in the car, the development of the automobile industry in our country is a great matter to the development of advanced manufacturing.
Beer is all foams may not work, but there is no foam of beer is not very good.
Zhou Hongyi: Xiaomi is a car, Huawei is also involved in the car, 360 announced today and which is the car. The current Internet companies are pouring into the automotive industry. Some people will ask a question. Will it be a bubble? Will you form a waste?
In fact, since the reform and opening up of our country, the 40-year market economy has been carried out, and everyone should believe in the power of the market. There is no relationship between the bee rush, and the last people will vote with their feet. They will eventually have a market winner. And I don’t think that the losers are real losers. Many companies go back to success, some companies have proved that this road is not passing, and some companies have ran the first stick to the industry, and they can’t tell all of them. of.
This reminds me of 20 years ago, I as a scene of the young entrepreneur. The US Internet stock price is very high, and later falls to the bottom of the valley, Sina and Sohu have just launched the “bleeding listing”, the stock price is up to 1 US dollar, which is the garbage share price. At that time, there were very many questions, called “Internet Bubble”. Now that China’s Internet is known, Sina, Tencent, Netease is still coming out, of course, some companies have disappeared in the long history of history.
People who like to drink beer know that the beer is all foams may not work, but the beer without foam is not very good. With bubbles, there is a huge demand and impulse of the market, in order to have more smart talents jump in, more funds come in, more companies participate in, so that this industry can be quickly promoted. If there is no original Internet bubble, there may be no Chinese Internet for twenty years of rapid development. The Internet has developed rapidly and has changed the Chinese.Work and life methods, including the eating and drinking, food and clothing, more lifestyle is above the Internet.
There are hundreds of companies in this car, and there will be more companies like 360 in the future, and they may not laugh at the end. Everyone invests themselves on the Internet, talented in this industry, even if the last company in this industry is unsuccessful, maybe it is luck, maybe not so important. It is important that China’s smart automotive industry has achieved more accelerated development than foreign counterparts, faster changes, and finally, some companies in China can succeed, and become rules in this market.
Internet companies are not much more, but less. The Internet and traditional industries combined with both the next half of the Internet, but also the next half of the new energy vehicle. I am not willing to make a while when I change China. The first two days of Huang Wensheng came out to announce the car, 15 years old, he was so excited, I was very infected. When I went to Changsha, the three heavy workers told me that he was ready to retire, and later did not prepare for retirement, decided to do ten years. I said why? He said that he had a heavy machinery, excavator, suddenly passed 5G terminal technology to network his excavator, and the excavator became a service, from 30,000 blue-collar workers became 30,000 software engineers, dried a lifetime Industry, encounter the fourth industrialization revolution, which makes you re-ignited enthusiasm.
Listening to these old elders, the old brother is so excited, I think I want to learn, and the Lei Jun is more than I am still one year old. As long as people are alive, they must keep tossing, and they will continue to change the “” in the event of changing the world.
Software defines the importance of the car era, safe to the vehicle, far more than mobile phones and computers.
Zhou Hongyi: After I went to Shanghai Auto Show, many people asked me, 360, if there is any advantage and weakness of this car revolution? This is a big problem, my thinking is a few aspects.
First 360 is a safe-oriented company, from the original free security, these years have been providing network security for countries, governments, and various cities, large-scale state-owned enterprises.Decision. Because of free anti-virus, we have become a target of all network attack powers. Therefore, in this decade, we have collected the world’s largest network security data, and there are the most attack samples, making us have established a very strong security confrontation and safe operation.
What is the characteristics of the digital age? The first feature is that everything can be programmed; the second feature is that all things are interconnected; the third feature is a large data driver business.
One sentence summary: Software defines the world. Today, today’s car factory has to digitize, a lot of functions in the whole car, in the past is a black box, some are MCUs, some are automatic circuits, have a standard, it is difficult to break. In the latter, the car is written in software, including the car oil door stepped hard, brakes step on stepping, stepping, actually uses software to control.
Future car all components, to connect through each high-speed Ethernet, there is a computer to handle all parts in your car, there is a computer in handling your cockpit interaction, the entertainment system, navigation, may have one The computer high-altitude manual computer is handled automatically, and the information transmitted by the sensor outside your car. These computers are communicating at high speeds between each other, and your car is still in real time in real time. So, you can imagine how much security hazard will bring this.
After the car is getting more and more, the entire car components have to be reprogrammed. After the automobile is networked, the safety risks are unprecedented, especially if the problem is driving, then this problem is unimaginable.
I will tell you a real example. Last year, our safety experts found 19 vulnerabilities in the process of cooperation with a luxury brand. It is not exaggerated that the hijacking of the car does not need to change the hardware itself of the car. Just get the loophole of the vehicle factory server, the car is sent to the car’s server, the car is unconditional.
It can be imagined that when the street runs smart network, if any network attack on the car is, it brings a chaos of society. Therefore, the importance of safety on the vehicle is far more than mobile phones and computers.
360 is very safeMore accumulation, such as Internet security, safe and industry, security. The safety in the car not only looks at the safety of the machine, the safety of the chip is safe, and now observes the hijacking of the car, more from the traditional physical attack on the car factory, thus hijacking the car in the cloud.
360 I hope to cooperate with your own security capabilities and car companies. Through which to cooperate, the whole output is given to, because we are all shareholders, everyone is not a simple business relationship, it is the relationship between cooperation, let’s participate in the car. During the production of the car, we will use this as a model, which gives our safety capabilities to each model to verify it, and it is reflected in depth. Our security technology will also output vendors to other Net. This is the concept of 360 security, not only to solve the safety of the computer, the safety of the mobile phone, we have already solved the security of the country, the safety of the city, the safety of the industrial Internet, but also solve the future intelligent network car factory and owner. Safety.
I am a product manager, life is endless, tossing!
Zhou Hongyi: I have been defined as two roles: one is another software engineer is another product manager.
Why is the old week endless, tossing? Why is it always tossing? I have a dream that I have never changed, from 18 to 48 years old, may have not changed until the age of 58. I have been thinking that in my sense of accomplishment and value evaluation system, I have always feel that the most cattle people can make new products. After making products, many people have made many people, through product influence people’s lives and work methods, thereby Impact this world.
I was emotion in the last time and Lei Jun, and we didn’t worry in the industry for 20 – 30 years, but it is still “young”. This young is not a look forever, but it can be excited to encounter new opportunities. You can have interest to try it. Lei Jun is one year older than me, 51 years old this year, he also said to take out the next half, and finally gamble before retirement, it is very touched to me. I thought about it, Lei Jun dared to do what I didn’t dare, and I found such a partner, at least in my hand, and transformed intelligent technology in the existing car.
There is a saying that there is a saying in the movie “.” “I am not hit by I am.” I think this brand reflects the old man of Zhang Yong. Although they are traditional car companies, there is extensive experience, but they change a large business gene to them. It is difficult to challenge them. Therefore, they jump out of the 40-year-old age, and they must grasp their own destiny. From this point, as an entrepreneur, I am also entrepreneurs, expressing very admirable. Their experience is also very bumpy, this company has just begun, because it is not too expressive, it can be caught, but the stupid is a small, so his investor is broken, the company almost dead. I have said that entrepreneurial companies that are not on the verge of death is difficult to really succeed. China has averaged shortness of the past, 50 years old is the old man, so Confucius said “50-year-old knowledge”, just know that this is the same, there is no such thing as the world, accept the arrangement of fate. In these two days, there are people writing articles, old week is not interesting, what is the age? I still have this sentence “I am not coming from the sky”, although I am 50 years old, but willing to let the 360 team and which team to subversion of the China Auto Industry.
I think that more Internet companies can participate in the car and support the car. For the sake of capital investment, Internet companies, in order to share bicycles, in order to take sales in the community, finally everyone subsidized, spent a lot of money. Take these money in turn, there are hundreds of millions of money; if this billion invests on the car, cast it on the car chip, cast it on the battery technology or motor transformation, and cast it on the smart cockpit. The company has not successful, and this return is also very different for the future of the Chinese auto industry. 360 is relatively early in pure Internet companies, so we have a head, welcome more Internet peers to participate in the car, jointly
Of course, the Internet is easy to cause a misunderstanding. It is easy to understand into a PPT to make a car. I also participated in many times. I reiterated that I didn’t have a PPT, but I have to have a PPT. Why can’t I make a car, I have deeply realized the pain of my heart after the failure of my mobile phone. It is the basis for doing hardware or a lot of hardware. With a good hardware foundation, our Internet cloud, big data, artificial intelligence, users Experience can play a role. Therefore, hardware is a good body, the software is the soul.
oneThe real opportunity of the industry is the privilege of science and technology.
Zhou Hongyi: I have reached dozens of cars, ask a question, why do you make a car? Or what kind of car you want to create? Answer five flowers, there are many people tell me, the future car is a home, we have automatic driving, hate can not press the steering wheel, and arrange a few beds in it, come around, constantly advertise, play games I can’t wait to play video, play games, sound the car to make a mobile phone, not mobile INSIDE, but put people to mobile phone …
I am very popular two books, one is subversion The innovative textbook “Innovator’s dilemma”, there is a “innovator solution”, in fact, the definition of the foreign business college textbooks on the subversive innovation is very simple: one is like artificial intelligence, automatically driving this subversive Technological innovation, making user experience easier. It is easy to make things that have been playing in the past; there is also a business model innovation is that things that have to spend a lot of money or very expensive prices can now become very cheap, of course, not necessarily free .
I have a point of view, doing hardware is resolutely can’t get free. I just talked about business models, this ultimate subversive does not necessarily go free, but it may make it easy to spend very expensive things today. Therefore, I am the biggest opportunity in the car, the power of technology, the power of the product, the price of the price, the level of product user experience, simple, is the flat power of technology.
We look at an industry, a real chance of an industry, I think it is the privilege of science and technology. If you really can do this, you really have a chance. I can pick a few points to let everyone feel.
First, driving performance leveling.
The definition of traditional industries, luxury cars has always been used with the performance of the engine, and the performance of the transmission mechanism is represented, and its acceleration is represented, but the new energy car is not the same. Because the electric motor and battery technology make the motor and battery technology, the car is not enough to do 100,000 yuan, as long as the torque of the electric vehicle is sufficient, the battery’s energy density is enough, and the actual acceleration is not inferior to hundreds of thousands or even 40. -500 million luxury cars. In other words, electric vehicles are driving in driving performance.Implementation of the experience of the experience, which is the flat power of the driving performance brought by the battery and the entire electric technology.
Once this car turns an electric, Moore Law is likely to play. According to the development of Moore’s law, I predict that you can make the same driving performance as 40-500,000 yuan today. Second, the flatness of the space is taken.
I propose a concept that can have the concept of trucks. That is to say that the price we have made is not expensive, it may be up to 100,000 yuan, but we have to make a real SUV, at least Large sud.
In the future, we responded to the new energy car, the family bought a new energy car, I hope to pull him with a small out of play, send children to school, children are in the back seat, usually take the old man to see a doctor or buy something, of course I hope this car is sufficient. Although some cars look very fun, once the personal use may have a lot of obstacles. In the fuel truck, A, B, and C strict levels are strict, the price is different. In the future, because the way the battery is different, the entire change may subvert the traditional division.
Third, the experience level of the smart cockpit.
With the development of Moore’s law, the development of chip cabbage, the maturity of technology, the original technology is more expensive, hundreds of thousands of cars, may be less than 100,000 yuan for everyone. Enjoy intelligent technology.
360 and which 吒 Cooperation is not to do a luxury car, or like the traditional vehicle factory, use the traditional car to do this level of car, we hope to play the strength of science and technology, the subversion of business model, users The subversion of the experience can make the people who feel the smart new energy vehicles, driving performance, ride, and smart cocktail interactions, and automatic driving are not inferior to several times or more times. Brand car. This is also where we and where the cooperation is found, and the ideas of the two sides are unable to meet.
The Internet is not the Internet independently, and it is to guide the Internet. It uses the concept of the Internet to assist in the traditional to help traditional the internet technology.
Zhou Hongyi: I still have to go today.Stressed: 360 independence must be can’t make a car. So I also persuade a lot of Internet brothers, and they must not be so greedy, don’t necessarily lead, and be sure to learn cooperation. If Internet companies have announced their own car, this is definitely a bubble economy, certainly breaking very early.
The Internet is not the internet independence, and it is to guide the Internet, and use the Internet to enplace it, with the Internet technology to help traditional car.
Elon Middot; Mask said that Tesla’s dreams are not high, as long as 1 percentage market share can sell 2 million cars, it is equivalent to the sales volume of China’s new car every year. Therefore, our goal is not high, because this track is just beginning, the future is up to ten years, the Marathon is beginning to run, the standard of our (and which) is over 10,000.
Luo Zhenyu said “Friends who want to do time.” I think time is also the best proof. I am not a new company, I have been a small five years. After cruel and baptism, I have completed the accumulation of initial users, I should say that the initial stability is stable. Moreover, a good car has made a good tram, the lack of smart driving, smart cockpit, including Internet genes, Internet thinking, and the entire car security future are provided by 360.
In Beijing, 360 prepared and which to cooperate with the establishment of a technology R & D center in the network, there are 300-400 people, and there is no more than 1,000 people in the future. At the same time, 360 will continue to invest in purchasing some teams in the industry to do automatic driving, smart cockpit and which to integrate the current team, help which to solve the problem of smart and Net.
I emphasized again that 360 will not use their own brands, and will not use the main to make a car. I don’t have the second shareholder, and the three shareholders are very good. Now I am two shareholders, so I will not go again. In the end we hope that the team will become a major shareholder because they are entrepreneurs, because this team is more financing, and the current team shares are not the largest shares, but the government. The government is to support and support, to a certain extent, the government’s shares will be returned, and we also hope that the team will increase, become a major shareholder.
360 is always unswervingly of the car philosophy is “making a car for the people”
Zhou Hongyi: I emphasize a few points, first, we will jointly make a car, because there is a foundation of Zhang Yong’s team and the real foundation, I am very confident. This strategic investment, we have become the second largest shareholder, which officially opened the official car. 360 To help which to help this round of financing, help which to achieve the docking in the capital market, relieve the problem of which is weak in financing capabilities.
Second, I never believe that the car is a problem for the winning and negative two or three years, or seeing results, this is a long-term investment track. Therefore, 360 participation is not only for investment, will be invited, and will invest technology, and will invest products will invest user resources. Which, 360 will have a long-term support commitment.
Third, there is no money to make a car, and it is not worthy of money. I think that the car is essential, which is 100 billion in the future, but I don’t think there is 50 billion, and 100 billion will be able to break 10 billion. I have to look at the team’s innovation and the team’s understanding of the car.
Which is strong in traditional charity, the most important thing is to give the Internet gene to which, what is the gene of the Internet? It is the so-called Internet thinking, that is, what we often say, how to do user operations, how to customize the car, how to make users first, how to let users participate in our product definition.
360 Helping which investment is to locate itself into a to C, directly connect the user. In the future, smart cars must be the market of the C-terminal. Who can try to put users in my heart, who truly uses users, to make the car, make the car, and truly do a good job. Start today, which is no longer the traditional general entrepreneur to make the car, is the Internet to make a car in the Internet.
Summary, it is what we propose “to the people”.
The original 360 is a free anti-virus, the office hung a sign “Service for the people”, today and which to cooperate with the car, our philosophy, we continue to pursue the Internet “User-Up, the ultimate experience, the product is king “The idea, we are users,” to the people “. Therefore, the main model I strongly suggest that it is a variety of models of about 100,000 yuan. Of course, we have new models in the future, which are in planning.We hope to give these prices of automotive new design and new experience.