To say that 2019 domestic automobile market which most favored market segments, coupe SUV deserved; from luxury brands to Chinese brands, are have the layout of coupe SUV products; especially the Chinese brand to join, let coupe SUV achieve the transition to mass consumption, and therefore, 2019 is known as the “coupe SUV first year.” Why do car prices have force coupe SUV? There are two factors, one is the largest automobile market in the past as the growth of the SUV market has entered the competition from incremental to the stock during the competition, car companies need to innovate in the product; the second is the moment consumers have more SUV the demand for yuan, the versatility of a traditional SUV has been difficult to meet the needs of today’s emerging consumer groups.
placed in front of Chinese brands is the fact that luxury brands as a pioneer of SUV coupe, finished in consumer awareness of coupe SUV definition; so what is the coupe SUV? Popular point to understand is that the coupe and SUV SUV not only differ in design, but also because of “coupe” differ in handling, performance, configuration. Such as luxury coupe SUV brand to be able to provide a “coupe” performance and handling, the basic platform to build a vertical position, in the configuration are also full of luxury positioning; but for basic to tap coupe SUV platform to build brand in China how to embody the “coupe” handling, performance, luxurious configuration, the core problem facing the Chinese brand. As the popularity of pricing because if consumers need coupe SUV’s cognitive compromise, that this compromise will be the biggest drawbacks of hesitation before consumer purchase.
Chinese brand in the sale of coupe SUV Chang’an CS85 COUPE, the more auspicious star, Kai Chen T90, Harvard F7x represented, they also shoulder so that more people can have and feel coupe SUV charm task. That several Chinese brands coupe SUV priced at roughly 150,000 yuan from top to bottom, and this is obviously various carEnterprise combines pricing strategy, consumers and other various factors taken. Then 150 000 coupe SUV, the SUV Which most consumers do? In addition to these four products in Harvard F7x unable to locate outside sales data (sales return Ruha Fu F7), Kai Chen T90, the more auspicious star, Chang’an CS85 COUPE have significant sales, can say that the most popular with consumers the results pocketbook voting, the answer is Chang’an cS85 COUPE.
[123 ]
Chang’an cS85 COUPE 1 – a 18942 sales to become the most popular consumer 150 000 coupe SUV 10 months, Chang’an cS85 COUPE been able to stand out in the Colombian soldiers appears to be a taste of Chang’an cS85 COUPE the essence of the coupe SUV, posted a luxury coupe SUV brand awareness run SUV for people laid down in the relevant sedan; the coupe SUV was born from the first luxury brand has exceeded 10 years, indicating that the SUV COUPE definitely not spur the trend, but this SUV coupe consumer products have needs and aspirations of purchase. “Decade sword,” the Chang’an CS85 COUPE from the project to the market, experienced a polished 40 months of 1200 days and nights, it was called Chang’an most challenging mental models ever, is Changan Automobile jointly by industry , work together to build a cross-border integration of art products.
In the production process, Changan Automobile energized group most luxury production line, technology, team and Chang’an cS85 COUPE, luxury requirements to ensure production quality standards, from the production of automotive supply chain, quality standards, team, fully in line to the luxury brand. As 150,000 sedan designed for mainstream consumer groups running SUV, R & D team also conducted a lot of research for consumer groups, such as mainstream consumer groups in the design of coupe SUV practicality and space demands, how to design and practicality the best balance.
[123 ] Chang’an cS85 COUPE with the auspicious star, Harvard F7x most intuitive difference is, Chang’an cS85 COUPE specifications is a mid-sized SUV; in fact, for these three products, the length and width of the space in the 150,000 SUV is difficult to say short board space. Coupe SUV most criticized is the effect on depression of vertical space B pillar back roof, which is why Chang advantage in CS85 COUPE performed on body height; and body length to height ratio sense, but also a coupe SUV “coupe” design core, and thus Chang’an cS85 COUPE in length will be far more than the lucky star and Harvard F7x. Chang’an CS85 COUPE further, consumers need to step back in the car to compromise on size.
Another feature of coupe SUV’s is a “coupe” handling and performance, luxury coupe SUV brand of solution is longitudinally mounted platform with large displacement engine, while Chang’an cS85 COUPE is added to tap platform solutions with energy-efficient engines; there are cost factors , but also for consumers to consider. For the mainstream consumer groups, energy efficiency has always been a core concern when the car, how to provide “coupe” performance and handling in the case to ensure energy efficiency, this is the challenge of any one car prices are facing; however Changan Automobile lead to out of its answer, Chang’an cS85 COUPE equipped with the blue whale D20TGDI supercharged direct-injection engine and Aisin 8AT gearbox.
This blue whale 2.0T + Aisin power 8AT Chang cS85 COUPE combination can be realized in 7.5 seconds from a standstill to the speed 100km / h; highly integrated TC, GDI, DVVT, the variable displacement oilPumps, balancer shafts, mechanical vacuum pump and dozens of advanced engine technology, after matching the Aisin 8AT, let this be a leisurely 7.5 seconds, easy to enjoy the process. When the high-performance and low fuel consumption occur simultaneously in a 150 000 coupe SUV body; however, in providing such a “coupe” experience, while the other side energy efficiency, Chang’an CS85 COUPE 100 km fuel consumption but only 7.9L the user’s pleasure arises spontaneously.
150 000, coupe SUV, which means SUV is both a product, they have a coupe; are well understood in the perspective of the user of this sentence, “the user bought with money of the SUV coupe SUV, then you have to meet the needs of car users in various scenarios.” Roadster is no need to consider NVH, vehicle networking, ride comfort, but the coupe SUV needs, especially 150,000 Chinese brand coupe SUV; so we see the IACC integrated and adaptive cruise APA 4.0 in Chang’an CS85 COUPE body the core technology of the two valet parking autopilot systems, as well as through the full user life scenes Tencent TAI intelligent car systems.
[123 ]
in the eyes of mainstream consumers coupe SUV is what they need to kind of coupe SUV? Chang’an CS85 COUPE answered with mainstream consumers to accept the price, have in the past provided an incredible luxury coupe SUV, luxury sedan than SUV but run more down to earth coupe SUV; I think this is the Chang’an CS85 COUPE the reason the owners can obtain the trust of nearly two million in less than a year’s time.
From the laws of the market point of view, any segment after years of growth, the stock will usher in competition after the incremental dividend, this is the law dictates, mobile phones, SLR, electricityBrain, cars are no exception. When the apples with the sheer pressure of innovation in micro year on iphone, Huawei’s rise to the sky, to open up another piece of the mobile phone world, just like Apple’s Nokia, Motorola of rage. Similarly, when the stock enters the SUV competition, homogenization of products it will be more and more obvious, how to avoid homogeneity, is every car prices need to be carefully considered, the situation is.
Chang’an Automobile “decade sword” to build Chang’an cS85 COUPE, is a large SUV Shazhao in increasing homogenization of the moment, resorted to; when consumers face increasing homogenization of products began fatigued, Chang’an cS85 COUPE arrival, good to meet the diverse needs of consumers for the SUV. Obviously, Changan Automobile in this “decade” in the mill is not only a “sword”; the members of the family of Chang’an CS CS75PLUS, Changan CS55PLUS etc. have emerged in their respective market segments. Changan Automobile new CS family, are opening the door to a new field of SUV, with a diverse sections in line with current consumer demand, meet consumer demand for vehicles in the current vision products, upwind, sail.
[123 ]