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2020 in difficult mode, how SAIC Volkswagen won a single brand sales champion | Industry

in the first half of this year, the sudden outbreak of a new crown on the domestic economy and development had a profound impact on the epidemic outbreak and harm the economy sustained damage than expected, as one of the economic pillars of the domestic auto industry feel especially profound.

author | little magic

According to the Automobile Association data show that the first half of this year, my country’s automobile production and sales were 10,112,000 and 10,257,000, respectively, year on year and down 16.8 percentage 16.9 percentage, which, passenger car production and sales were 7.754 million and 7.873 million, respectively, year on year drop 22.5 percentage and 22.4 percentage.

But even in such a severe form, SAIC Volkswagen’s performance is still eye-catching, once again became the single brand car sales champion. After

According to data released SAIC Volkswagen in the first half of this year amounted to 587,660 of its brand terminal delivery vehicles, especially in the domestic epidemic prevention and control has made positive progress, July SAIC Volkswagen VW more brand sales are 122,000 vehicles, still on top of a single brand car sales champion, leading the second half of 2020 the domestic automobile market.

In fact, the SAIC-Volkswagen Sales can be firmly secured the league title, first of all because the public carefully cultivated in China for many years, many domestic consumers has long been recognized for SAIC to develop the Volkswagen brand with absolute trust , of course, can not do without the other many models of Volkswagen’s performance and strength.

in the car field, the public began to continue to optimize the product structure, improve the proportion of sales of high-quality A + grade models above. A + grade in the first half of the Volkswagen brand delivered a total of 372,187 vehicles above models, the brand accounted for total sales increased to 63.3 percentage, compared with last year improved 5.5 percentage points.

at A + and above models, SAIC Volkswagen models have a variety of star performance is very eye-catching. Including A + Class sedan Gemini Ling crossing with a whole new generation of Sunny (including hatchback) half a year delivered a total of 187,061 vehicles, the new B-ClassPassat and Passat plug-in hybrid version delivered a total of 62,854 vehicles, both of which are an important part of SAIC Volkswagen sales champion.

in the SUV field alive, the Volkswagen brand is more flowering, strong joint market leader.

where flagship SUV expensive way to deliver a total of 32,762 family cars. Mid-sized SUV Tiguan Tiguan L and L plug-in hybrid version of the first half were delivered 79,254 vehicles. Mainstream SUV market, Yue is contrarian way up, six months delivered 63,457 vehicles, an increase of 41.0 percentage has become another main selling SUV Tiguan Following the family brand. The small SUV armor half way delivered 25,006 vehicles, an increase of nearly 5 times, became the first of many young consumers a SUV.

VW brand is by virtue of constant innovation models, optimized product mix and enhance product competitiveness, sales volume ranked first echelon camp.

And recently, we have also had the privilege to participate in the Shanghai Volkswagen Volkswagen brand full-line test drive experience day activities, to experience the included passers-by Aung, Tiguan L, passers-by Yue, way the strength of armor, Passat, Lavida, Ling crossing, Polo Plus and other popular brands of the main product performance.

about these Shanghai Volkswagen’s new models, test drive the whole experience is concerned, in terms of styling, performance and technology configuration, is still very satisfactory.

First, the modeling aspects of these new models is no longer as rigid conservatism, increase the number of sporty fashion, but also more youthful, but the new change does not diminish the public ever calm temperament .

and the 2020 Passat from the beginning, SAIC Volkswagen introduced the times for the smart car system linking car drive by SAIC Volkswagen super APP, integrated high-quality Internet resources, the introduction of a variety of online services, covering “- vehicle – life” in all aspects, so that owners are able to enjoy a more relaxed driving life.

This two-day test drive in Nanning surrounding, but also let us in the beautiful natural scenery, accompanied on the road, mountain, cross country path, SAIC Volkswagen to fully experience the fine tuning for the sections of the model in power and chassis .

In particular, paragraph 2020

Passat, 2.0T + 7 notch power wet dual clutch arrangement, to open up a smooth soft, comfortable ride. As for the car’s dynamic performance is also not weak, as long as the deep pedal, can provide a powerful push back feel.

Although the test drive a variety of SAIC Volkswagen models are nurtured by the family of the platform and the concept of the public but by our own experience it can be more clear understanding of the difference of the performance of each model.

either SUV or sedan, SAIC Volkswagen are able to do to meet the market and consumers appropriately differentiated needs, so in order to obtain highly favored and recognized by the market.

in the first half of this year, SAIC Volkswagen has to wind and waves posture, driven by sales of Chinese passenger car market recovery. I believe the second half, it will be more high-quality new models and innovative services, brought us more to look forward to the new experience. [ author | little magic ]

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