At any time, all the opportunities and risks coexist. Take the Chinese auto market, China’s auto market is almost 90 years is a white, everyone can see here vigor, automotive business barbaric growth in China.
concept addressed to the “rebirth”
However, because of our “blank” so that foreign car companies a time fame, especially high-end market, it is difficult to see its own brand presence.
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and in recent years, “consumer upgrade”, independent brands have “me too” different open-end business, dating back seven years back in time, qoros with a new brand positioning and ultra-high quality and joint venture brands front wrestling , the impact of the prevailing market concept, has won a public consumer support.
Back in 2020, my country’s auto market after several years of frenzied development upward, and finally usher in the winter period, once the “white paper” has gradually saturated.
In recent years, when the automobile market is turning the stock market, but also represents our automotive customers finally matured, and after experiencing several waves of cold, so the real skill, a reputation, cost-effective brand Deus Ex .
Among these, there are many independent brand presence, the concept of cause as the first batch of transformation of China from a manufacturing company to create China, despite China’s auto market to dark moments, did not give up the upward momentum of the brand, and finally at low tide after it has been “born again.”
After more than two years, qoros August 27 in Guangzhou Bao observability caused Cultural Center officially released Ark SUV concept level 7 induced, in recent years caused by self-concept precipitation, painstaking research and development, engage in technology, as the birth of the first “high-end brand”, the first change lanes to overtake.
It is understood that the concept of positioning ark level 7 induced SUV, released a total of 6 models, pre-sale price range of 109 800 -16.18 million. Strategic Holdings Group is a treasure can cause the rearview car, brand new hwan launched the first strategic model.
Although precipitation years led to the current concept of cause brand awareness is not high, fade out a list of consumer choice and other issues, but did not stop the owners retain their accumulated “Quality, safety, “the good reputation.
At the same time, the former treasure can cause Outlook 2017 strategic holding, has been ahead of the layout of the car rental industry, automotive after-market service network began to take shape. After that, the Group is able to treasure fully integrated system-wide resources, in terms of capital, management, marketing and other support for the concept of cause-round.
Today, the concept of cause 7 to market, marking the start of the brand new concept of cause, or will rely on brand, product strength , after the upgrade market, and many other change to win more consumers.
strength to create the future
Moreover, the “consumer upgrade” is the key to 2020 word, upgrade here not only refers to the monetary level, consumer demand for increasingly high quality, which is caused by the direction and the concept of continuing to pursue coincide.
nearly two and a half years, Boland Group continuing to qoros invested more than 20 billion yuan of funds to help qoros resolve a lot of problems left over by history, and restart the new product research and development.
Boland Group qoros introduced to Yajima and men as the representative of the Japanese management team, the Japanese automotive technology “lean production” and “lean management” through the concept of cause in all aspects of the car, improve efficiency, but also save more resources.
as consumer demand for “good car” is increasing. qoros more complete product matrix, while its strong brand label is also a key breakthrough in the consumer line of defense.
[123 ] As mentioned opening, the stock of the current Chinese auto market has entered the competition, the industry forecast on the overall automobile market is relatively conservative, market competition will definitely become increasingly fierce, to product, price has become the key to consumer choice.
[123 ] product strength aspect, outlook caused seven as a + grade SUV, equipped with a 1.6T and 1.8T’s new morning power CE16 / 18 engine. this engine series cars from Europe, two well-known joint research and development of technology, the use of continuously variable Valvetronic lift technology and direct injection turbo charged intercooled, and the whole system matching Getrag 7-speed wet dual clutch transmission.
Of course, not for a few years to push through a new car concept of cause, the construction of the market will inevitably be challenged, but in addition to brand rejuvenation, the dealer network construction program as early as in the concept of cause.
Toshiaki Otani Boland Auto Group executive vice president, said: “After a lot of car dealers in the near future to see the concept of cause 7 real car and learn new car concept planning caused by a car, they have indicated their willingness to qoros a long-term cooperation. “
in the future layout of the product, Toshiaki Otani also said: “From the beginning of next year, will remain qoros each year 1 to 2 new models of rhythm to 2025 sedans, SUV and MPV,. from the traditional fuel vehicles to new energy vehicles, from full coverage to A0-class B-class models. “
have such a history, reputation, powerful and future vehicles, pre-sale price of only one hundred thousand since, in the current market very cost-effective. 7 outlook caused not only increases consumer choice, but also inject new vitality into the brand.
It is noteworthy that, qoros will be an orderly power of innovation, and gradually move closer to the long-term sustainable and healthy development, to better meet consumer demand.
In fact, qoros had to act, by the end of 2017, Mr. Yao Zhenhua proposed a “treasure can manufacture”, “science and technology can treasure”, “the people’s livelihood can treasure” three major strategies. Today, new product Hwan, technical differences, a lot of good for consumers has been the implementation of strategic planning, etc., will become qoros 2020 sail contrarian Sha Zhao. (Author | Song Yuting)