On May 11th, the 360 chairman Zhou Hongyi announced that it will be a car to make a new forces.
However, it is different from Xiaomi to the carnival. The netizen is different. The 360 announces that the car has to cause some netizens to criticize their share price, and the quality of the 360 mobile phone is not attracted too much. Pay attention, a summary of a sentence is: there are not many people.
Comparison under the Lei Jun and Zhou Hongxuan announced the popularity of the microblog, it is obvious that the 360 entering the auto market for the people’s banner is not welcomed by the people.
So 360 makes the car? The answer is obviously negative.
Although it is hit the banner of the people, it is actually that Zhou Hongyi has been very controversible. “After the failure of the mobile phone, we can’t make a car”, so 360 and which to cooperate, even The ambition is to play the name of 360 intelligent network security technology to cooperate with more car companies in the future to make more money.
That is, the so-called cars that the boss is only 360 in the field of live broadcast, smartphones, short video, etc. A new investment test field found by the car is the new investment test field found, which is very different from the Lei Jun to ALL IN to make a good intelligent electric car.
Second, which is too weak.
Which car has reached 15,000, ranked fifth in domestic new energy car companies, this looks good sales numberIt is also one of the important reasons for Zhou Hongyi to choose its cooperation. But in fact, the sales of the car mainly come from the B-terminal platform and the webmark, the C-terminal is mainly for public business, and private consumers buy very little car, that is, this sales of cars The numbers are water injection, no competitiveness.
More importantly, which is very weak in the car core technology, compared with Wei Si, Ideal, Xiaopeng, Weima, which is more like a traditional car company, its new car Whether it is design, or intelligent interconnection, automatic driving, acceleration performance has no significant differentiation advantage. It is also this reason, although it has been established for nearly 7 years, but the brand’s brand is almost zero, knowing that the consumer of this brand is not much, in the new energy car market is a proper marginal brand.
In the absence of product strength, brand power, marketing ability, such as new energy vehicle market competition吒 Car, you are already the river of the Dud Bodhisattva, it is unaffected.
Can the 360 intelligent network technology can add points? Obviously, it is not possible. After all, the most lack of car current phase is not a car data security that consumers do not pay special attention, but a car should have the most basic product force: design, performance, intelligence, etc. And these, 360 can’t give.
The bigger problem is that the 360 users are not good.
360 The main security browser, the experience is actually very bad, frequently spit by the netizens, 360 full-family buckets are more informed, and even by many users are called “rogue”. After some netizens, I went to Tucao 360, after which to open it, is there any “anti-virus” on the car, parking should look at “pop-up window”? In fact, before 360, the products built by the children’s watch market have made consumers into the actual small mice, whether it is productive or the responsibility of the company is worrying.These obviously will make consumers challenge the actions of 360. 
is white, 360 and which car this is a combination of the same bed, 360 abacus is to吒 Car as a test product, and which is actually one: funds. The 300 million investment is the most desirable thing of the car. As for the 360 Zhilian network technology, which can’t be needed, but it is not a necessity.
Historical experience tells us that two of the two dozen companies, the final ending is likely to be 1 + 1 <2,360 to join hands, which is a car to make a car, and finally the probability will be a fluff, only However, it is a failure of Zhou Hongyi and his 360 disciples. Things that the Lei Jun can do, Zhou Hongyi really does not necessarily work. 
