According to Reuters, the Daimler Group is exploring a controlling stake in Beijing Benz Automotive Co., Ltd., will raise its stake from the current 49 percent to 75 percentage, that is to say, if the move is successful, then wear Daimler Group will become the BMW Group after the second joint venture in China, foreign equity exceeding China’s enterprises, of course, this news has not been confirmed, but industry sources said that the news is not necessarily as “ground thunder” after all, Beijing Automotive Group practice already can be seen as an advance transaction. Reuters also reported that according to reliable sources, the Beijing Automotive Group has launched a program, plans to increase its stake in Germany’s Daimler doubled to about 10 percentage, if the move is successful, BAIC will exceed the current holdings Geely 9.69 percent, becoming the largest shareholder of the German auto companies.
In this regard, both the Daimler Group or Beijing Automotive Group, the current response are very official, it said it had not received the exact notice, everything is no set number. Yes, as indeed it is now called Daimler flattered, both partners are lucky or BAIC, for him, the largest single auto market have been firmly grasp, while the latter is “North Ben” or “Kyrgyzstan Ben “what is the difference? But, now in suffering among the Beijing Automotive Group and Geely Group, how will the future?
BAIC: Mercedes hugged thigh
for the active efforts of the Beijing Automotive Group, Daimler also just sit on the sidelines, after all, can make a contribution to the group in addition to the current funding , the other can be ignored. The cooperation of the two companies Beijing Automotive Group, Beijing Hyundai, although there are models in the sale, but that was a far cry from the original, and, as early as domineering no hero, and Beijing Benz, it has opened the limelight in China’s luxury car market, Beiqi own brand across the board seems to have sink, Beiqi new energy is not much better where to go, let alone compared with the joint venture products, and is its own brand, it also has long been flung behind BYD, a difference in the distance of the Monkey King.
Beijing car released 2018 financial results, BAIC year gross profit of 37.01 billion yuan over the same period gross profit of 40.52 billion yuan Beijing Benz, Beijing brand its own brand of profits It was negative. Sufficient importance for Beijing Benz Beiqi Group appear.
Geely Group: more favorable combining the strengths
When it comes to the Beijing Automotive Group to enhance the status of preparation, in fact, is the most targeted Geely Group, Geely Ever since Daimler shares Daimler and Geely set up a mobile travel company, also received a 50 percent controlling stake in the smart brand, the two companies have jointly participated in the German electric C round of financing research and development company Volocopter of flying taxi. Everything is positive toward the positive direction, but very ambitious Geely does not stop, and the like Daimler reached a strategic cooperation in the “four modernizations” field, for Geely car, a brand is the tallest on the endorsement.
And even without the cooperation of Daimler, Geely has been through acquisitions Nordic luxury brand Volvo, and Volvo trucks stake in Proton, etc. Lutesi completed the prototype of its own global footprint, and the product does not lose itself in the second-tier luxury brand, is to launch its own travel platform, every step should be said among the times, these are Beijing Automotive Group can not be compared.
Daimler: perhaps become the second BMW
In China, a joint venture vehicle of shares than the brand has always been required, the requirements before April 2018 is a foreign car companies in China domestic necessary through joint ventures and the proportion of the shares in the joint venture shall not exceed 50 percentage, and now you can let go of this limitation, BMW took the lead and pushed the shares, in October 2018, the BMW Group will be the price of 3.6 billion euros in the joint venture itself BMW Brilliance stake of the company increased from 50 percent to 75 percentage, now, went to the Mercedes-Benz.
for a joint venture vehicle products, if provided the core technology, even the service requires exactly the same, then some of China’s Automotive Group operations once the joint venture seems to be on a “lying win “status, now status is not insured groups, are not also stood up.