Recently, Lamborghini Beijing South hold new Lamborghini Huracaacute; after n EVO drive version listed activities, Automobili Lamborghini mainland China and executive general manager of Hong Kong, Macao, Mr. Francesco Scardaoni and Express Group, a number of senior leaders attended the event. Contains a small part of the interview in this event, Mr. Francesco Scardaoni questions have been answered for the Beijing section of the media.
Q: Lamborghini will launch a hybrid version of the model? Whether the car’s launch can significantly boost sales?
A: Currently, Lamborghini SUV models including super hybrid aspects, including research and development in progress, and now can not give further details. Lamborghini always adhere to redefine its launch innovative products in the market segments, rather than blindly pursue sales.
Q: Lamborghini Huracaacute; n EVO drive version of what the highlight is?
A: Lan Boji maneuverability, and established a direct link between the vehicle and the driver, so that everything is under control of the driver.
Q: In the current outbreak, how Lamborghini current overall sales performance?
A: the outbreak for the impact caused by the different market segments differ, in which ultra-luxury car market segment remained the overall increase in performance. Up to now, where the super sports car Lamborghini and two super-SUV market segment than the same period last year to achieve growth, and this growth trend will continue. This year compared to last year is expected to grow by about 4 percentage -6 percentage. Lamborghini for now outperformed the market average very satisfied. Just listed Huracaacute; after n EVO drive version of the order to collect a good situation, reflecting the Chinese customer favorite for this model; just a few days ago at the Chengdu Motor Show debut of the Lamborghini Urus pearl paint Special Edition also becomeAnother brand sales growth. Affected by the epidemic, early this year, the Italian Lamborghini factory production stoppage for almost two months, which will inevitably produce, transport and delivery timeliness have a certain impact. China is recovering from one of the fastest growing epidemic in the country, so we apply the priority has been the headquarters of Italy scheduling Chinese orders, and this application has been approved, with a view to the impact of plant downtime to a minimum. Now, most vehicles Lamborghini factory in Italy headquarters are orders from China. The next two months there will be a large number of vehicles in Hong Kong and to complete the delivery. However, due to the availability of many suppliers in the supply chain has not yet fully recovered, Lamborghini factory has yet to return to full capacity. We hope to further improve production efficiency within the next month, reducing the impact of the epidemic caused by downtime. In this case, the current order situation remains good collection, which reflects the state of China’s auto consumption market is still in good health, but also reflects the Lamborghini strong brand appeal.
Q: Are you Huracaacute; n EVO drive version after sales in the Chinese market performance what does one expect?
A: Lamborghini for Huracaacute; n EVO-drive version of the high expectations, the customer feedback on this model is also very positive. Now, the model order production schedule has lined up in March next year, so we made an application to Headquarters to provide more vehicles for the Chinese market to meet the needs of Chinese customers. Lamborghini Huracaacute; n EVO drive version of the main delivery time will focus on the 2021 end of the year.
Q: Some customers the first time to buy a Lamborghini, the Urus might be preferred. Lamborghini plans on how this part of the customer into a super sports car customers?
A: about 70 percent Urus is the first time to buy the owner of Lamborghini products. Lamborghini Urus is a combination of comfort and performance supercar powerful SUV models models, can bring great passion par supercar driving experience. So Urus customers during the test drive super sports cars when it is capable of selfHowever, I felt the familiar charm Lamborghini product and brand DNA. Some customers at the time of first contact with the Lamborghini supercar product is from the beginning. Some people may feel less confident. But Urus owners are already familiar with Lamborghini super sports car driving experience, which is very important, because they already know how to manage a Lamborghini super sports car.
Q: Can you reveal some Huracaacute about the upcoming year; details of the new models n family?
A: this year’s upcoming Huracaacute; n EVO family, the new model will be an unprecedented, revolutionary product will bring a surprise for everyone. The car is a way of compliance limited edition model, with a specific target customer groups. The new car uses language inherited from Miura’s design and carbon fiber technology, is consistent with China’s super sports car enthusiasts expect. Positioning its limited edition model is also better highlight its uniqueness.
