BMW headquarters four-cooked building lights bright munich

车 讯 网 report ] September 3, the value of 2021 German International Automobile and Smart Travel Expo (IAA) will be in the company LDQUO; Hometown RDQUO; Munich, BMW Group once again Limo; Light of RDQUO; Headquarters 4-Cylinder Building brings a 3D light show for the public.

BMW Brand Communication and Experience Spectral Stefan Ponikva emphasized: LDQUO; as a landmark building in Munich, BMW Group Headquarters Building, such as the unique design of four-cylinder engine famous. We hope to take this opportunity to issue strong signals, sustainable, circular economy and electricity to the whole world. RDQUO;

6 sets of 3D BMW headquarters office buildings, 4 groups of 3D light show created a gorgeous visual feast. Under the night of Munich, the four-cylinder building of the lights spread to the world’s prospective thinking and a beautiful vision of the BMW Group.

The light show vividly shows how BMW Group has carried out the carbon life cycle of the automobile life to achieve climate and circular economy: from reducing raw material extraction The effects of ecology, energy saving production to the maximum efficiency of customer usage, and cyclic utilization at the end of the product. The event expounded the theme of the BMW Group at this Expo; mdash; circular economy, as well as achievements in the field of electricization and digitization.

One of the animation contents depict the path from the internal combustion engine to electric travel: starting from the up and down movement of the piston, into the fuel burning in the cylinder, then evolving into colorful Jumping battery, to finally display LDQUO; electricity is filled with RDQUO; There is also an animation content brings a strong visual impact. First, the four-cylinder building begins to melt, and the cylinder is filled with liquid metal, and the BMW I cycle concept car (BMW I Vision Circular) is gradually emerged in the vortex. contourFinally, I welcome everyone to IAA, invite everyone to start with BMW and meet the future of imagination.

In this year, the innovative pure electric BMW IX and innovative pure electric BMW i4 marks the technology innovation system of BMW Group is gradually working, and all pure electric power in the future. The model is set up a new benchmark. In the next few years, the BMW Group will continue to expand the pure electric vehicle array. By 2023, BMW will provide at least one pure electric vehicle model for each product line in about 90 percent segments. By the end of 2025, the company is expected to complete the delivery of 2nd million pure electric vehicles in the world.

According to the current market expectation, it is estimated that by 2030, the pure electric model will account for at least 50% of the total delivery of BMW Group. In the next decade, BMW Group plans to deliver about 10 million pure electric vehicles in the world. The pioneer MINI brand, which is born for urban, will achieve pure electric power of the whole model in the early 2030s.