China’s auto market is in the depth of the adjustment period, as the market terminals, dealers industry faces many challenges. December 23, KIA was held in Shanghai theme of “breakthrough 2020 • restart a new journey” dealer investor forum. Li Feng, general manager, deputy general manager Zheng Yuan Chun, minister of the Department a copy of the sales Ye Lei, various department heads and 24 distributors investors, managers attended the meeting. With this symposium, KIA dealer management and investors in-depth communication, and ultimately 22 back network and restart dormant dealers signed agreement and return to the KIA family.
meeting, the general manager Li Feng said: “The current business problems accumulated more, everyone’s mood is very complex, very anxious, which requires us to face together , to break through “subsequently, Li Feng, general manager of dealer operations on the strategy, the communication with investors: first, do a highly publicized on the basis of rules, fair and transparent; second, to establish a retail-oriented operations rules, orders and gradually transition to the BTO system; third, the establishment of classification management system, encourage dealers to continue to strengthen their own capacity; fourth, according to the implementation of energy distribution, superior resources tend to more capable, more confident dealer; fifth, new Deal implementation of a new car, a vehicle allocated according to the proportion of escalation plan; sixth, happy new Yanjiu strategy, the new car market while not giving up the current model. Finally, Li Feng, general manager expressed “happiness is out of the struggle, I hope you work together, wholeheartedly, to keep fighting attitude, the courage to change and innovation ability, to eliminate negative energy, positive action, adjust the best state to meet the new year. “good expectations.
period, each business unit introduced a new index distribution system, market discipline management, business policy, planning and new car new car next year the New Deal, and the existence of investor dealer detailed answers to questions. Through this forum, we answer dealers investor doubts and confusion, passing the signal change KIA novelty, effectively boosted investor dealer morale and confidence.
this year, Dongfeng Yueda Kia show a positive recovery trend and determination, proposed retail-centric strategy, industry deal with the situation quickly adjust the attitude. In September, the wholeThe arrival of a new management team, KIA further promote a series of initiatives to revitalize the market, boost confidence, and achieved remarkable results. Especially the “customer first, dealers second” business philosophy by the distributors worldwide response. Recently, a number of more specialized dealers to join the team after another, the dealer network back to sleep and investors choose to re-return to KIA camp, it is an affirmation of KIA change.
adverse economic development needs more determination and wisdom of the automotive industry as a whole is still in a downward trend. The face of winter, the best way out is to play to the advantages, symbiotic harmony. KIA selected from the distributors point of view, there is focus on solving the problems between the partners, strengthen confidence, to face market challenges, finally agreed to work together to restart a new journey.