“were praised,” has been a distinctive Mazda brand label, but that does not mean there is no Mazda ability to create explosion models, but because of location, price and other factors make it become a niche product. However, in October and November, Jiang brother found the Mazda 3 Angkesaila sales respectively reached 10207 units, 10006 Taiwan, the first 11 months of this year, total sales reached 87,262 units, this model seems to have become in the family sales “pillar”!
Although such a result in front of Sunny Sylphy models and other stars, is still crass, but for the Mazda brand itself, is already congratulations. We can say that the real aim of the Mazda 3 Angkesaila rival is its own, and the next generation of horse 3 Angkesaila contrast to older models of progress, it is also capable of re-month sales break million for an important reason.
At first, when the Mazda 3 Angkesaila domestic release, is not as optimistic about the market: high-profile black power compression ignition technology absent, replaced by a multi-link independent suspension torsion beam, the hatchback version of the cut, according to Mazda’s mettle can not condescend pricing …… but when the outside world generally bad-mouthing, the next generation of horse 3 handsome appearance, and effectively respond to these question.
Indeed, the new horse 3 Angkesaila still continues the old models 1.5L and 2.0L power, suffering expect SKYACTIV- black & X does not appear, have to say this is a great pity. But in the original combination of power, based on the fact of the new car fuel efficiency and power output of the engine are optimized, and the Mazda proud of control set-ups, Angkesaila performance as people still surprise. While not enjoy black technology, but Angkesaila fuel economy, sporty handling texture will not disappoint.
Next, the multi-link independent suspension to a torsion beam axle suspension point of the large groove is a Angkesaila. But not for less with the official, pull low cost so simple, in fact, suspended after Angkesaila of this structure has a name on a tall: “SAfter hanging butterfly EB bionic structure “, also applied for a patent, according to Mazda says, with a new rear suspension structure is mainly to improve the tracking of the vehicle taking into account comfort. Of course, the official version may not be able to convince the majority consumers, but because the components can not be made in China, can only be imported from Japan, so its application is to “reduce costs” argument does not hold.
Finally, the model range and pricing, as sales accounted for Mazda 3 hatchback version of the original is not high, so the cut in terms of its overall sales have little impact. 1.5L version of the new car price range 11.59-13.59 million and compared to the old models starting threshold has decreased; 2.0L version of the price range of 13.99-16.89 million and in the configuration level than in the past has improved a lot ……
Therefore, do not deliberately enlarged so, Mazda 3 Angkesaila shortcomings are not imagined that bad. Moreover, this generation of models and “more in appearance, interior on the floor “of the.
in the” soul moving “design philosophy Blessing, Yan Mazda brand’s value has been Pingjiapogao models, and the next generation of horse 3 Angkesaila due to the application of the concept car “Quebec” part of the design concept, even more smooth in appearance, radical, as well as rich body colors to choose from. flamboyant designs, enough to make Angkesaila “by face” has attracted a lot of fans pay.
Inside, Angkesaila compared to the old models also have a disruptive change, in the past, the Mazda 3 is always controlled criticized many riders feel poorly designed and no sense at all. Today asymmetric in control design the layered look is simple, use horizontal lines of widening the car better visual effects, even in the control panel styling than the average car full of design sense, its just a personal outlet without a sense of design. However, the whole electronic parking brake system comes standard with a 8.8 inches screen control, eight airbags …… cost effective solution also has a lot of improvement.
Overall, the next generationMazda 3 Angkesaila value in terms of color, trim, configuration and power and others have worthy of note, and therefore it is no longer just for fans “faith” to pay, but really feel for the measure product force new car value for money.
In addition, because the next generation Mazda 3 Angkesaila September was officially listed, the older models still have a certain stock, and in the clearance sale mode, the margin of preference older models up to more than $ 20,000, this discount can be described as rare for Mazda, perhaps lower prices to stimulate sales also brought a wave of growth for its rise. Old car price discount, new car delivery capacity needs time, under a comprehensive analysis, Jiang brother felt Angkesaila two months of sales will inevitably dip a little light the old and new generations of sales.
In short, the Mazda brand, do not understand people may think this is an ordinary, also thinks highly of niche brands, but for its owners, to start with models of love, brand stickiness are strong, so “stubborn” Mazda always in the market has its own group of “iron.” Although the Mazda 3 Angkesaila there are flaws, but its sales boost is an indisputable fact that, as such results are short-lived or can be sustained, let us wait and see!