As Big Brother Chinese new energy automobile market, BYD’s every move attracted much attention. With the rise of China-made Tesla, repairer new power company, independent brands have entered the new energy vehicles, BYD pressure really is not small.
Recently, BYD officially announced the 2020 August Sales Letters, sold a total of 36,782, an increase of 2.15%; of which, the new energy vehicle sales 15,283, down 8.59 percent year on year; fuel vehicle sales 21,499, up an increase of 11.45%.
[1] BYD new energy poor performance of the car, 14 consecutive months of declining sales
according to statistics, in August 2020, BYD sold 15,283 units of new energy, compared to the same period in 2019, down 8.6 percentage. This means that, sales of BYD new energy vehicles still continuing downturn. In fact, from the beginning of July 2019, which has BYD new energy vehicles, the second consecutive decline in 14 months.
from 1–8 months total sales of view, BYD new energy vehicle sales still show a rapid decline in almost cut. Data show that in 20201–8 months, BYD new energy cumulative sales of 91060 units, compared to the same period in 2019, its sales fell 49.11 percentage, the decline still very alarming. China’s largest new energy automobile manufacturers BYD, why is there such a performance?
[2] BYD pure electric car started, now why poor performance?
First of all, I think it is the consumer quest for new energy vehicles, gradually from the low-end, high-end steering. In fact, from Tesla Model 3, Wei to car, ideal car, the car’s performance Xiaopeng is not difficult to see that domestic consumers for high-end electric car demand is very high. In particular Model 3, as long as the capacity sufficient to ensure substantially on sales of about 10,000. And Wei to the car’s performance is good. BYD other hand, in the past has been the higher cost route, Qin EV, EV and e yuan SeriesProduct positioning is the low end. So it leads to long-term competitiveness of the brand at the low end level.
Secondly, in recent years, other independent brands have also joined the wave of new energy vehicles. They have some advantages, but BYD is not available. For example, Guangzhou Automobile New Energy AION, it is an independent brand of new energy vehicles, pure electric vehicles have a dedicated platform, steel and aluminum hybrid body, with more interior space and better security. BYD in the past has been the use of “oil power” mode, fuel vehicles, pure electric vehicles using a platform, although it is reducing the cost, but also to the advantage of new energy vehicles can not completely reflected, very sorry.
Third, is the best-selling BYD in time, there is no timely introduction of electric cars, from the beginning of 2019, with a pure electric car Tesla Model 3 representatives, and began to hot up, then Xiaopeng P7 to join the competition. The Chinese BYD EV launched this year, is already the market leader in the past, converted into market followers.
[3] Chinese BYD EV, BYD new energy vehicles largest stand up hope?
BYD BYD EV Chinese new energy vehicles to turn around and best hope, first of all it is a high-end models, priced at more than 200,000, top with the high-performance four-wheel drive version is priced at nearly 300,000, this was almost level with the price of the Model 3. Second, it uses BYD many new technologies, such as blade batteries, BYD in the past has been emphasizing high-end technology, this time in the Chinese EV car has also been fully reflected. The third is the other own brands, such as Geely, Changan, Great Wall, these traditional vendors, there is no similar product. So Han EV still has some first-mover advantage. So Han EV is the largest new energy vehicles BYD stand up hope.
Summary:
from the new absolute market leader energy vehicles, and now gradually various manufacturers models beyond the estimated ratioJady heart is having a hard time, although the overall point of view, BYD’s new energy vehicle sales are still ahead, but this is a manifestation of “machine sea tactics,” the Tesla Model 3 a car basically beating and hanging all the sales of new energy vehicles. So for BYD, no more children gang war, as long as the explosion models to build several vehicles to consumers really provide a true high-quality pure electric vehicles, it is the most important.