On May 21st, in one of the “Hello, Li Huanying”, Hubei Fuyang Liuhe Sanwen Wenyuan, Dongfeng Fengshen, “My Family Sto Cruise” is the first Fan Festival. activity.
At the same time, at the evening conference, Dongfeng Fengshen was based on its original service brand 2.0, and put forward the “honest” concept of innovation and change, “sincerity and sincerely dare to commit commitment, mutual help The service proposition of fun living, and the new “C-bit service plan” and the blind policy of Max Max.
Specifically, Dongfeng Fengshen’s C-bit C-service Plan covers users to buy a car full cycle:
During the customer’s car, any questions or demand, just serve the QR code through the mobile phone scanning car;
Second, during customer maintenance, Dongfeng Fengshen provides maintenance Free pick-up service free of charge. In addition, it also provides basic traffic for five years free, encountering the official price adjustment of the price;
Third, providing ten years is not limited to mileage warranty, 30 days, free return car due to product quality, three years of 100,000 kilometers The three commitments of the engine core parts Quality problem are free to change the new car.
At the same time, Dongfeng Fengshen is surrounded by people and life upgrades the customer experience, advocates mutual assistance, creating, fun living, and launches the following service claims:
The Fengshen owner offended by Fengshen, helping the Fengshen car owners who need assistance due to major conditions or other reasons, providing a helper to provide psychological evaluation, 7 * 24-hour free psychological counseling hotline, professional psychological counseling services;
two Through the Fengshen app, create a community of innovation, providing business resources, commercial information sharing, business experience sharing, etc., users are signed in the Fengshen app, and the integration can participate in the gods Mall, exchange gifts, Tourism fund, preferential service, etc .;
Third, Dongfeng Fengshen will not regularly organize Feng Shen car friends to participate in online welfare activities, regularly organize the modification contest, enrich the owner’s life content.
At the same time, the Max blind policy is also announced. When the user completes the operation of the blind small program online registration, the highest value of 40,000 yuan exclusive package, including free upgrade to the dark night model; life free basic maintenance; car Unlimited traffic, car microphones, controlled car watches, etc., and free car wash, refuel, parking, driver and other life privileges.
炫 MAX as Dongfeng God is based on DSMA architecture, the new car is positioned as a + Class sedan, a new architecture also enhances its product forces.
炫 MAX is committed to building a “scientific and technological style”, the interior design mainly is mainly young, and highlights the sense of technology, so that the texture is further improved. Two kinds of interior styles are provided for consumers, including black red color carbon fiber interior, high-quality exclusive emotions, let technology and light luxury. 
Further, the new car is equipped with a full liquid crystal meter and a 3D surface central control, with a touch air conditioning panel, which is very in line with the appetite of young people. In terms of intelligence, the new car is equipped with a Windlink system, and the DSMA architecture enables the vehicle to upgrade the FOTA iteration, and the evolutionary automatic driving system – My @ ADAS to achieve complete personalized intelligent driving.
In terms of power, the new car uses Dongfeng Auto New Power Technology Brand Mach Power, providing high-power version 1.5T engine and mixed version. Among them, the code C15TDR’s high power version 1.5T engine maximum power is 150 kW, the maximum torque is 320 cow middot; rice. Hybrid modelThe maximum power is 120 kW, which matches the HD120 dual electric motor drive assembly of the East Great Gardene. In terms of transmission, both versions are equipped with Gtruck’s 7-speed dual clutch gearbox.
“Embrace customers”, create a new brand image
As a new model under the new platform, 炫 Max mainly “My Cerariors can also come.” As an autonomous high-end brand of Dongfeng Motor Group, Dongfeng Fengshen has been committed to participating in the car, at the 2020 CTCC China Auto Site Professional League, Dongfeng Fengshenqi has a good performance with the highlight of the rider and the overall China Cup annual total The position of the champion.
Today, Dongfeng Fengshen has been trying to build a new brand image between a young group, and a young population.
At the same time, through “sincere sincerity and dare to commit to each other, the fun of fun living together”, and the new “C-Service Plan”, Dongfeng Fengshen is also trying Breaking the service model of “selling only cares”. At the China Auto Golden Wrench Awards Ceremony ended, Dongfeng Fengshen won the “Warm Heart Service Award”. In the past 10 years, 9 have been paid in the service award. Since the release of “Satisfied Home” service brand since 2009, Dongfeng Fengshen has passed the service upgrade, and the brand image is also further improved.
Numerous changes are undoubtedly in order to continue up, and keep up with the overall pace. In April, Dongfeng Fengqi sales reached 0.73 million, a year-on-year increase of 46.6%; this year, Dongfeng Fengshen accumulated a total sales volume of 16,800, a year-on-year increase of 28.3%, which also existed the bottleneck to break through. Through the product, service double upgrade, Dongfeng Fengshen can take the distance from the customer, we will wait and see.