In our understanding, as in automobiles and other commodities are products of the manufacturing sector. The most crucial point is that these products are in accordance with the manufacturer planned production planning and configuration functions are produced. As consumers, in addition to measure whether their budget to meet the needs of purchase, the more it is in every configuration provided by the manufacturer, choose the most suitable use of the current budget and needs.
However, with changes in the consumer market, ages consumer groups continue to edge lower, coupled with the uncertain economic environment, so that young consumers are on the “flower money “made more demands and expectations. Throughout our lives, travel, food, hotel accommodation and even medical care and other aspects, there have been more and more customized services. The benefit of the average consumer car customization service also home to appear, then for other car companies, the emergence of customized services whether or not to become a new direction under the automobile market environment is not clear?
in which a young label, is to express individuality. With the gradual dropping the main consumer groups, ages, we see the achievements of the past have a unique product, are doing the same thing and that is “young.” Especially in the automotive sector, in the past, “high above” the first luxury brand from the price, began a younger market test, then the product positioning in the vehicle, launched to meet the needs of young people in small cars, SUV, meet their car concepts in small, delicate concept.
However, no matter how OEMs who cater to the younger age groups in the product, are under hard conditions for large-scale production-based to make minor changes. Just look trim, the car’s colors and material differences brought about by changes and variations of such and so-called “cater” more just a superficial change. More importantly, this change is still the core solidification mode of production, not from the real thoughts of consumers. Whether consumers are willing to pre-select manufacturers to provide a good mix of programs, it is a matter of probability.
a variety of options, the probability of escape behind the problem, some of the domestic manufacturers are doing exactly the opposite, the probability of the initiative is also part of the masterIn his hand. OEMs can advance with the program through its permutations and combinations of models, to build different models, through the function, the different configurations, and image, differentiated product positioning, again subdivided. In this way, you can in a unified system under the car, derived from dozens of different models for consumers to choose.
However, manufacturers have, to meet the required initiative into the hands of consumers. First, past consumption data for analysis, choose a higher degree of concern in the new car features, configuration provides differentiated options. In the consumer when the order of the optional program into the hands of consumers through online to choose their favorite style, then confirm the order will be able to wait for their own car.
In the past, large-scale production of automotive consumers decide to buy a car can not be arbitrary, only second best among the limited number of options. With the rapid development of the Internet, industrial production and manufacturing into the more elements of the Internet, intelligence can be improved, and therefore mass customization as the core C2B model in the field of view of the general public gradually appear. For resources to deal with the difficulties behind it, such as data integration and material production information of the deployment, C2B model is the development lies.
To overcome these difficulties, we have to start from the beginning of the implementation of sales plan. In our minds, the so-called customization is in the original scale of the production line, the production workers in accordance with the order as “fill a prescription,” like the components installed in the vehicle to go. In fact, car prices customization core is “to market ability.” First, the number of online orders, and then determine the production plan and efficient supply chain organization to order.
Simply put, the next one after consumers, businesses receiving orders after the beginning of the procurement of raw materials, design and production, matched to the consumer, this is a complete customization process. Therefore, healthy way of customization is actually not only does not increase costs, but rather to reduce production costs. After all, this way you can put the inventory turnover rate, liquidity has increased the efficiency and reduce the backlog caused by hidden costs.
embodies customized to meet consumer demand, but the owners converted actually the same. LiveWhether or consumer level to policy makers, mostly for the conversion of the term attitude is negative. Among these, there are users of illegal existence of the factors affecting the overall atmosphere, as well as for the modified parts of the yield, after loading security is difficult to control as a result.
After the customization of the model matures, the mode of communication between the car companies and consumers through online platform is optimized real idea of users, OEMs can first a time to understand, without having to get through distributors, manufacturers analyze complicated operation after collection.
even through online crowdfunding platform and combined mode, to understand how much consumer demand for cars and even a special edition version of the performance, and which is more feasible plan get potential customers certainly are customization brings advantages. Furthermore, manufacturers of special edition models, after the declaration is to become automotive products protected by law, and not their owners after modification, vehicle inspection need to remove the face of “marginalized” product restored to their original policy of walking a fine line to play on their own .
Thus, the personalized customization OEMs to enhance productivity, reduce inventory situation occurs, such as the accumulation of new car sales model transformation can be optimized. At the same time, which reflects the consumer’s individual needs, policies and regulations can be reasonable and legitimate regulation. More importantly, it is to open a new way in the auto market downturn environment in such a way.