Root cause
Ever since the Internet, China has entered the era of consumption upgrade, given the convenience of consumers in the Internet era, to meet the younger age groups, “pay attention to efficiency, the pursuit of convenience,” the psychological demands, but also the car into the lives of young people one. In recent years, as China’s economic development to a new height, visible and improved living standards, China has become the world’s luxury car brand consumer powerhouse.
At the same time, in recent years, more and more development of the returnees choose to return, while under the influence has a more profound foreign car culture, they have their own set of values when choosing a vehicle. In addition to the problem of face, to them, owning a luxury car means not only aspire to a better life, it might also recognized the added value brought a taste for the pursuit of their own. As you select luxury brands have their own values, as for the luxury car companies, they also have a value of their own.
as one of the three Guangzhou Automobile Acura luxury brand of Japanese, it is such a brand has its own values. 2017 release from the “extraordinary precision” The new Chinese brand slogan to the 2018 release of “I’m Different different Departed,” a brand new view of the world, it built a bridge of communication with consumers, so that consumers can perceive Guangzhou Automobile Acura is a temperature, brand attitude, but also a stick, the pursuit of the brand. Recently, at the 17th session of the Guangzhou auto show, sitting home of Guangzhou Automobile Acura, to bring its CDX, CDX SPORT HYBRID, NSX, RDX, RDX A-SPEC concept version of the full debut. Following the Shanghai Motor Show RDX A-SPEC concept version, once again the world premiere debut CDX A-SPEC concept version, once again demonstrated its unique brand new view of the world – “I’m Different different Departed.”
in the car has become a status symbol, the vast majority of people buying luxury brand is not a material consumption, more like a spiritual consumption. So along with the consumerUpgrade fee, many luxury car brands began to pay more attention to and enhance the cultural connotation of the brand at the details on the car. Admittedly, the market three years after the Guangzhou Automobile Acura localization, is China’s consumption upgrade three years, three years is fully aware of its consumer brand connotation, Guangzhou Automobile Acura’s models meet the young consumers diversified, personalized preferences, erected the bridge and the younger generation of Chinese urban elite crowd.
has been, Acura’s A-SPEC cars in the United States is very famous sports cars, visibility better than the F-Sport and S low -Line, its design inspiration comes from the Acura Precision concept concept car, at the same time from the legendary sports car NSX is also inspired, represents a cutting-edge design. And China as the largest car market, Guangzhou Automobile Acura order to make consumers aware of the brand’s dynamic personality, in April of this year’s Shanghai auto show will bring us RDX A-SPEC concept version of its youth and sport technology, to consumers has left a deep impression. In the Guangzhou auto show seven months later, we see not only RDX A-SPEC concept version, Guangzhou Automobile Acura has brought the world premiere debut of CDX A-SPEC concept version.
can be seen from the CDX A-SPEC concept version, which is integrated into the A-SPEC exclusive design elements, based on the concept of A-SPEC’s new car the movement of the front conducted innovative design while the black sporty hub detail, matt black grille, a-SPEC reveals the appearance of the badge are caused by impact and sense of movement. It is reported that, RDX A-SPEC concept version and CDX A-SPEC concept version will be in volume production in 2020, and the market. Easy to see that the introduction of full of personality, full of Acura sports gene CDX A-SPEC concept version and other products to meet the younger elite group of individual needs for luxury and sports, and Chinese consumers to establish a more dimensions of emotional resonance, Opening up the Chinese market to achieve deeper.
is no longer unattainable luxury brand models as well as an increasingly competitive market today, how to impress young consumers? I think it was consumers in choosing cars, this car has the same price models with different highlights, which can attract and impress consumers. In the Guangzhou Automobile Acura booth, we can see the RDX is known as “all-weather flight SUV” of the market a year ago, as the third paragraph of domestic SUV models, it is by virtue equipped with Acura’s unique fourth on behalf of the SH-AWDreg; super-wheel-drive system, Acura / ELS Studioreg; studio monitor level high-quality 3D surround sound system, Acura Watch ™ intelligent safety systems look into the future “black technology”, it is unique in the luxury SUV brand, the become a real different Walker.
extreme precision, creating a sense of unity of people and vehicles to control; to make vehicles as hand, foot, eye, become the body of life; the car is moving All functions in the field of security and service to 1 micron, 1/1000 second, 99.9999 percentages were demanding amendments to the standard; the unity of people and vehicles driving, enjoying unprecedented sense of security. This is the repairer philosophy has been the Acura brand, which is also the fourth-generation black & SH-AWD four-wheel drive on the interpretation on the value of a car. In order to allow consumers to better experience the fourth-generation SH-AWDreg; apex super-performance four-wheel drive system and the ELS-class studio monitor quality High-quality 3D surround sound system, in booth, Guangzhou Automobile set up two Acura Experience Zone that “5D time tunnel” technology experience zone and “ELS sound experience zone.”
in the field, you will see the “5D time tunnel” technology experience zone waiting in a long queue, because the interface into the experience, its realistic background and effect as if that makes you feel really drove equipped with fourth-generation SH-AWDreg; super-wheel-drive system the car through the city, but also to experience the ride and fourth generation 10AT gearbox SH- AWDreg; super-wheel-drive system in the left and right rear wheels to achieve depending on the road conditions torque 100:Stepless adjustment between 100: 0-0.
After completion of experience, you can also scan code print your photos in the experience. It can be said, in the Guangzhou Automobile Acura booth will not only see a new car, there are fun and interesting experience, college friends may wish to Hall 2.1 Guangzhou Automobile Acura booth to experience and watch, maybe there are surprises.
In 2009, China officially surpassed the US as the world’s largest auto market in 2016, when Guangzhou Automobile Acura was established, but also China’s luxury car fine sub-markets beyond the United States, but it is also our luxury car market began a new round of change in the situation. In effect more and more buyers appear today, the luxury brand in the face of ever-changing consumer demand, how in the case of the brand DNA remains unchanged, so that consumers from sensory quality requirements to internal emotional needs are met, is a new problem of the moment.
can say, marketing and brand building is a long-term investment, even in the luxury car market in China’s auto market changing in recent years , the Guangzhou Automobile Acura gave his answer to deal with change and have their own special and independent values and ways of thinking of the consumer groups. The answer is both the most basic aspects of product strength or is it the quality of service, are to make their evolution from luxurious luxury lifestyle brand to brand, so Guangzhou Automobile Acura in the minds of consumers is both a man of Technology, it is a warm man.
It is not known why a man of Technology, is a warm man do? 1986 born in North America, Acura, its use of the logo is the image of calipers to measure the project, from the beginning of the birth, they set a goal, it is to use European luxury brands are difficult to match the high quality and sophistication to conquer the consumer. This pursuit of perfection concept cars, and not been slacking off because of domestic sales as well as in the moment dominated era, but has always insisted, it is very commendable. Whether it is Japan’s first super sports car NSX 1989 launch of the all-aluminum manufacturing or asToday’s CDX A-SPEC concept version’s starting debut, in each period, are full of black & features stand out in the homogenization of the market. Now Guangzhou Automobile Acura through innovative marketing approach initiative to communicate with consumers, which is both a man of Technology, also began a warm man, so that consumers have more contact with it and understand its opportunities, which is capable of automobile market in the winter the energy in January-October sales rose a major reason for 73 percent more than last year.
and the other coming in the Chinese market as early as the luxury brand is different, in order to fit the Chinese consumer, Guangzhou Automobile Acura will be established in the second year Chinese market and establish a theme interpretation, that is, from the 2017 release of “extraordinary precision” the new Chinese brand slogan to the 2018 release of “I’m different different Departed,” a brand new view of the world, and thus to initiate a series of consumer transfer brand concept marketing campaigns. For example, the industry’s first new operation and maintenance mode – to put on weekends # # RDX72 crazy hour free test drive, in 56 cities across the country invested 200 test drive, the user experience laid the reputation of the product, so that consumers feel the Guangzhou Automobile Acura models strength. There just-concluded “# # crazy weekend put hundreds of people across the relay in China” campaign, 108 consumers driving RDX, which lasted 30 days, the country’s eight provincial-level administrative aspect, so that every consumer with peers are fully experience the “unity of people and vehicles,” the fun. At the same time, highly popular with young people sponsored by the variety show “chase me”, harvest a large number of Guangzhou Automobile Acura fans.
as Guangzhou Honda Automobile Sales Co., Ltd. Vice President and second career Div Tianzhong Hong Chun indicated in the interview that: ” China is one of the world’s largest auto market, while every Chinese customers have different values, we hope to be able to deliver our products to these customers in line with Guangzhou automobile Acura view of the world. “Starting from a car, went into a own way, the natural growth of the living area, embrace the wider world, this is the picture of a new way of life Guangzhou Automobile Acura want to have to bring the values of young people. “Exclusive Walker CLUB” The purpose is to set up so that those who persistSelf-urban elite gathered here to share their wonderful stories of life, so Guangzhou Automobile Acura counterparts who find a home.
CDX A-SPEC concept of personalized luxury, other models black & full booth technology area experience to have fun and understand the profound Guangzhou Automobile Acura in the Cause everyone’s attention on the Guangzhou auto show. 2019 is the third anniversary of the establishment of the Guangzhou Automobile Acura, in these three years, through its “experiential marketing” and “cross-marketing” approach, aimed at the market segment of its own in a changing consumer environment, multi-channel established with consumers with a bridge link with consumers to establish the depth of communication, so that we learn more about Guangzhou Automobile Acura.
Today, Guangzhou Automobile Acura with three years out of the 0-1 from the first step of its brand influence is constantly deepening. In the face of escalating future consumer market, Guangzhou Automobile Acura will continue to focus on travel demand and spiritual needs of customers, with innovative ways to communicate, to bring all the different entrants are more unique product experience, from 1 to achieve unlimited goal.
(FIG Articles with source network intrusion deleted)