face continued downward pressure on the domestic automobile market, many car prices began to accelerate through the iterative speed, optimization services to enhance the competitiveness of Changan Mazda is no exception, this year launched the next-generation MAZDA3 Angkesaila and 2020 models CX- 5, while still in booth 2019 Guangzhou Auto show media day interviews, the research revealed exclusive cooperation with Changan EV models planned.
(executive vice president of Changan Mazda Automobile Co., Ltd. Fuyuan Hong)
Question: Changan Mazda currently sold the vehicle which is better, how to market feedback? On the Tokyo Motor Show, Mazda unveiled the electric vehicles and concept cars, Changan Mazda in this one there any new trends?
(Changan Mazda Automobile Co., Ltd. marketing vice president and general manager of sales branches and Naoto Nakagawa)
vice president, general manager of Changan Mazda automobile Co., Ltd. marketing and sales branches and Naoto Nakagawa: once the current generation MAZDA3 Angkesaila orders, the proportion of the 2.0L model is very high, reaching 70 percentage, which is fully in line with our sales strategy and ideas. End users are waiting anxiously to mention cars, especially Ho Chi 2.0L version. So in November, according to the state of our market orders promptly adjusted our production capacity as well as models and configurations, more in line with user needs.
just mentioned MX-30 electric vehicles, the Tokyo Motor Show, Mazda released the MX-30, but unfortunately, it does not introduce a model China. why? Because Changan Mazda Mazda parent company with Changan Changan Automobile Changan Mazda would really produce an electric car. Chinese requirements for electric vehicles is very high for a pure electric vehicle mileage or other aspects of high demand, so we want to launch a line with China’s electric car market, Changan Mazda considered.
MX-30 is for the overseas market demand developed EV models are expected CY20年在欧洲市场导入. Different Chinese EV’s MX-30, to consider and local cooperation partnersWith jointly developed and introduced into China dedicated EV.
Question: With the change of consumer groups, 90 of the automotive market has become mainstream consumer groups, Changan Mazda What’s new marketing plan in younger?
Naoto Oikawa: Changan Mazda’s customer base is very young, especially the number listed on September 26 next-generation MAZDA3 Angkesaila more youthful customer base.
Changan Mazda now doing is, we must first define our target customer base, brand information and product transfer information to their target audience. We can be performed by means of digital analysis of the customer base, for example, their values, their interests and their way of life.
Of course, Mazda’s target customers will never change, they like cars, like driving, for these customers we will make the appropriate brand and product promotion, so that they really understand our brand.
Question: Changan Mazda years in marketing done a lot of special activities now, is to pass these marketing activities to consumers who like cars through what marketing strategy?
Executive Vice President of Changan Mazda Automobile Co., Ltd. Fuyuan Hong: Changan Mazda is relatively small-scale car prices, but we want to fight the Changan Mazda brand small but excellent, small and beautiful, so that our brand in the marketplace sparkling image.
Based on this brand strategy, our entire company’s marketing strategy, not in pursuit of scale as our ultimate goal. But to how well-managed and our customers, our good customer service, how to market, providing customers a unique product value as we pursue, under the premise of the entire brand strategy or development strategy –
[ 123] On the one hand, we need to improve products, customer service is the fundamental enterprise development. Changan Mazda just say this, but also the efforts of the practice. In support of the parent company, we import timely adapt to the Chinese market to meet the needs of users of our products, such as next-generation MAZDA3 Angkesaila, since listing, has been highly evaluated media and users. Yesterday, the next generation MAZDA3 Angkesaila won the 2020 “China Car of the Year” award, which is the professional media spoke highly of our products. Follow-up we will have new products on the Chinese market, such as CX-30, next year will be put on the market, well worth market and user expectations.
Second, we want to practice the value of marketing. By the value of marketing, we deliver brand value, service value to end customers, deliver to the market.
Third, we want to practice a fan of marketing, Changan Mazda is small but beautiful and small but excellent brand, we want our products to customers like good business, the better they serve. From the beginning of 17 years, we have been carrying out activities of many fans, including fans back to the factory, as well as Fans owned car care, to increase this emotional ties with the brand’s fans, we will stick to it, thank you.
Question: For the next generation MAZDA3 Angkesaila Changan Mazda, will assume what kind of mission?
Fuyuan Hong: the next generation MAZDA 3 Angkesaila in which the entire brand strategy, customers bear up, up brand, customer base plate up mission . As just mentioned that the proportion of the next generation MAZDA3 Angkesaila orders 2.0L models are about 70 percentage, which is the visual expression of our client base plate upward, by contrast, only older Angkesaila 2.0L about 10 percentage, indicating the next generation MAZDA3 Angkesaila after the listing, trading up our user base is still very clear, thank you.
Question: pre-market auto sales in November China’s very bad, as a sales company executives look at how the future development of China’s auto market scene, the face of the cold the situation of the automobile market, Changan Mazda sales in the area, including the terms of what the dealer plans for the future?
and Naoto Nakagawa: First of all, we know that this year’s auto market is very tough.
on the market next year, I currently have not looked very clear. In fact, here todayLadies and gentlemen, one-third of all my old friends the media, I often ask how they see next year, they all feel like this year is about the same. Of course, there are some media to tell me that there are probably much better than this year, next year, I hope so. Changan Mazda next year will be very hard. Next year, will be the next generation of Changan Mazda MAZDA3 sales center, import new models on this basis.
after the next generation MAZDA 3 Angkesaila market, our dealers are confident and full of potential gas. I think the most makes me happy it is that the dealer partner for the next generation MAZDA3 Angkesaila and the price is very confident. So I hope you look forward to our media teacher performance, so stay tuned. Thank you.
Question: At present, other Japanese brands are doing to enhance the brand, Mazda have any plans in terms of brand promotion?
Naoto Oikawa: Thank you for your question.
Mazda is a Japanese brand, we hope to be able to meet the user’s expectations and needs. So, in terms of quality we will never compromise, we must take to achieve the ultimate quality. In this process, we have to find our differentiation and other Japanese brands.
with the Mazda brands of other daily planning is not the same. We hope to be able to provide products of the real car, capable of providing unique Mazda’s brand value products to the Chinese market, the Chinese market to grow by leaps and bounds Mazda do.
but our brand growth direction, not everyone thought of a high-end brand, we want to establish the uniqueness of the Mazda brand. Mazda’s unique brand values will be full of products available to our customers, our brand has improved.
Question: Changan Mazda today to bring exhibitors lineup which highlights have come on the upcoming visit of the majority of consumers?
Fuyuan Hong: Thank you for your question, your question just from the point of view, you are very familiar with and understand our Changan Mazda brand. All along, Changan Mazda adhere to the “people-oriented” driving pleasure. Changan Mazda on this show very seriouslyWe put Changan Mazda production models are brought over. The first
is our star models – the next generation MAZDA 3 Angkesaila, just talked about, has been listed users, media feedback is very good. Why is there such a good response? I want to do instructions from three aspects, first, the next generation MAZDA3 Angkesaila stunning appearance as “soul motion” version 2.0, use the subtraction of Japanese aesthetics. I described it to see the next generation MAZDA3 Angkesaila, you can see there is a sense of sight; the second is its texture and feel, mainly in the interior, including operating textured buttons, knobs, and we can personally feel; the third is just talked about a “people-oriented” driving pleasure, the next generation MAZDA3 full use of vehicle architecture Chong Chi blue sky technology to achieve a higher dimension of one people driving experience.
The second is a compact SUV MAZDA CX-5, today 2020 MAZDA CX-5 models the new appearance, we do upgrade and optimize the configuration, For example, increasing the head-up display and other intelligent configuration.
Question: In China marketing SkyActiv Mazda and global marketing SkyActiv is the same as you?
Fuyuan Hong: SkyActiv Changan Mazda or Mazda brand is the most critical technical support.
SkyActiv has four modules, the body comprising creating Chi blue, blue transmission Chong Chi, Chong Chi blue chassis, engine Chi blue record is a complete four integrally technology, thereby constituting ” one people “key driving pleasure.
since SkyActiv from the China market, we have been studying and hard work, how to put SkyActiv passed to our end users. Because the technology is jerky and difficult, how to jerky technology into simple language, so that non-professional users are able to understand one, one will understand. The same issue also includes our Black & –GVC acceleration vector control system, customers can intuitively feel is to ride in the car, you can feel the shaking only slightly.
Objectively speaking, we still have a longWay to go, where I also hope that the media teacher, because we are industry experts, can give us more suggestions, we put together SkyActiv visualize, more user-friendly transmitted to the transmission to our users. Thank you.