This year’s two-eleven What did you buy? This year I just bought some paper towels, laundry detergent and other Japanese products, rub the hot spot under the shopping section. In this age of madness, chaos and mercenary “holiday” shopping cart of goods for how much money you save, and how much time you wasted? The order in which items are no “two-eleven” you will buy, cost-effective because you are waiting for or against the clock for that sense of ceremony? No, probably not even cost does not necessarily enjoy. Cost is not applied to measure the amount of money, like a delicious dish with an unpalatable dish, put salt and more does not necessarily representative of more cost-effective; first you have to recognize revenue on cost-effective not only refer to a substance, but also cost-effective refers to the spiritual benefits, then you can identify the same price, less salt but more delicious food, more cost-effective.
(Source network, intrusion deleted)
In the two-eleven or Singles age, cost-effective representatives the quality is good; later, more and more choice, cost becomes a good quality and low price; then later, poor quality and low price can not be directly about the consumers purchasing decisions, price has become the “brand” of the competition. What “brand” is? When you want to buy iPhone, with or without the two-eleven orders in fact you will, you will not be a two-eleven models of Android phones offer more and switch to camp, even if parts of this Android phone open than the iPhone the cost is higher; these difficult here to say a few words to clear collectively referred to as the “brand” charm.
The more harsh environment, the test of “brand” the charm of this modern society in the past 100 test accurate iron law; the worse the market the more people like to choose the “brand” attractive products, the current Chinese auto market is the case of Matthew. According to statistics by the Federation, in the first three quarters of this year, 78 major auto companies which have Qicheng decline in car prices and sales, of which 32 enterprises sales fell by over 30 percentage of 17 companies fell by over 50 percentage; when China’s automobile market when dividends receded, we see who is swimming naked, who are stranded.
In a conventionalCan no longer normal 4S store brands hold night, this is how the market environment was depressed, Hefei night wind to make a natural antifreeze southern dog unconsciously Douqi feet; until the immersive experience of the scenes in the scene rolled out in front, just as suddenly wake insist on playing a handful of high-profile conference on creative brand, Chevrolet is still the Chevy. The beginning of winter at night, Chevrolet with four chapters to build the brand in 2019 night, to show its “brand” unique charm to every guest attending; we are fortunate to live in this unfortunate era, more truly enjoy the Chevrolet chase the courage to dream.
In the automotive sector, after the river of time to settle down in the history of the brand is the company’s most valuable asset, at this point, Chevrolet is undoubtedly the “home brand mine “of. “The family are mine” does not mean to rest on its laurels, as the magic of the earliest electronic ignition in automotive products, car radio, brand automatic transmission, technical, scientific conferred it will not be unfamiliar, and technology to recover Chong Chuancheng so far. On the night of the brand, Chevrolet demonstrates efficient drive system General Motors Smart Propulsion Technology blessing of wisdom drive, this drive system for people in science and technology under the magnifying glass, to look from displacement, number of cylinders, transferred to the best single-cylinder energy efficiency; and Chevrolet’s products also universal access “national six” emission standards, providing a full line of engine, transmission and other powertrain components mainly for eight years or 160,000 km factory warranty.
When most people still remain in the automobile assembly line detecting quality of conventional artificial cognitive, with a Chevrolet “Data bolt” interpretation of the power of technology; Zheke bolt the bonnet of a first processing line procedure had been installed on the engine, with the unique identification code of each data record silence procedure, will stop once the data is not up to the subsequent process, correct, traceable. Chevrolet put all of them in the manufacturing process to detect, in real time, an omni-all error strangle in the manufacturing sector, to ensure the quality of each product off the assembly line have been stringent checks to obtain quality assurance.
In known steamSmart + Connected field second car engines, along with SAIC GM’s new generation car with the iterative upgrade, Chevrolet’s products have entered the “cloud era.” Chevrolet in the provision of 4G 100G free flow of vehicle applications each year for the owners on the consumer’s means of transport upgraded to a personalized travel terminals, to provide consumers with high-quality driving experience. From electronic ignition, the car radio to the Smart Propulsion drive systems, data bolts, a new generation of vehicles with the system, change is iterative innovation of science and technology, constant innovation and bones are the Chevrolet spirit of exploration.
2019 Chevrolet red chalk plan into the first 101 village primary school; the best you know from the words “, to those most people in need “to more than 1,000 volunteers between 14 years and more than 30,000 have received help rural children, Chevrolet red chalk plans to use the same kind of love, it has ignited the 101st dream. If you say the Chevy red chalk plan to change what? I feel the combination of the scene and later spent an afternoon by the network learned it is that – through volunteers horizons, open countryside child’s world. Trans Mountain, the river, into the village to participate in their children’s lives, to bring them difficult to reach fresh hope that their future destiny can not be bound by these mountains and rivers, the wings can plug in a dream, pursue inner longing road. This is about the dream of a dream, because I insisted on early heart gradually give way to their dream become a reality.
genes car, is the most well known of the original culture Chevrolet bones, as a racing car brand to create a hundred years, Chevrolet’s racing gene product never missing from the Corvette, Cruze Ke Mailuo to, Mai Rui Bao; Chevrolet racing genes precipitated by centuries of glorious racing, quenching refining, for its different positioning of products enabling racing genes. On the night of the brand, the legendary Corvette driver Johnny also shared his life with the Corvette racing, with a story about the power of dreams temperature, Chevrolet’s racing dreams; this is also the story of a dream in NASCAR, Le Mans World Touring car Championship staged, also in our bodySide staged.
this year, Chevrolet also co-again DISCOVERY Discovery Channel, to create a Chevrolet DC 24 hours SUV driving training camp, the exploration sector’s survival and outdoor master “Joe closer” Joel Lambert to carry out 24 hours adventure together. Real look after the DC 24 Xiaoshi SUV driving training camp is about a personal voyage of discovery, soul, faith and exploration industry who, in all outdoor zero, with faith and courage to overcome challenges, to experience life “peeled” , returning to feel emotions, along with Chevrolet, DISCOVERY, explore community’s cup Gong staggered.
After science and culture, the third theme of the 2019 Chevrolet brand called night service; Chevrolet’s services cover the user establish links with maintaining customer relationship, product follow-up services, as well as the ever-attentive guardian. Although OnStar is experience in the technology scene, but it reflects a more user Chevrolet meticulous care, when we in the pursuit of AI artificial intelligence, human intelligence represented by HI is also an integral part; for example, Jiuzhaigou in the earthquake, the Chevrolet owners appreciate the OnStar service. In the case of mobile communications interruption, OnStar owners became the only channel of communication with the outside world, help, take snapshots with his family, the subsequent follow-up care, this is OnStar HI powerful human intelligence, but also the Chevrolet care to users.
(Jiuzhaigou earthquake, OnStar quick response)
and in establishing contact with the user, maintaining relations with follow-up services, Chevrolet employees from across the country with their daily operations, show Chevy gold bow tie service. Since 2017, Chevrolet began to upgrade the transformation of the country in accordance with global standards of sales and after-sales outlets, to conduct a comprehensive upgrade hardware and software configuration, build and perfect one-stop digital services platform. Currently gold tie user service has covered the car’s life cycle, from gathering information, purchase decision, purchase stage, to vehicle delivery, use and retention period. In addition, SAIC-GM “7SModular service system “, is also Chevrolet sales and after-sales outlets throughout the presentation after another, designed to fit the user base personalized service and consumer experience on the upgrade” caring, pleasant, professional, reliable “service experience.
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users willing to pay, he explained that the brand is reliable, trustworthy; the value of services can not be weighed against price, valuable services from a deep understanding of customer value, the value is the only measure of service to conquer in two ways, one is defeated, one is impressed; only in the service in the integration of innovation and emotion, in order to allow customers full recognition and satisfaction; this is how I feel at the service of Chevrolet this part of the immersive scene brought to
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brand carries the spirit of the brand and brand personality and brand, and the products bearing the brand, is the basis of the presence of the brand; only under the premise has a good product, the brand was able to charm shine so. Finally, in 2019 the Chevrolet brand night Chapter immersive scene experience, Chevrolet has brought its innovation for two, set GM’s global advantage in resources to build large-scale flagship SUV– Blazers 7, as well as pure electric Chevrolet’s first pure open a new era of intercity electric coupe – Chang patrol
Chevrolet Blazers. prototype concept version SUV FNR-CarryAll, while FNR-CarryAll naming inspiration from Chevrolet’s first SUV model –Chevrolet Suburban Carryall;. This shows that the Chevrolet behind Blazers entrusted with the task of flagship identity of the pioneers of design style combines the performance and functionality, creating space inside the car layout seven at nearly 5 meters in size, and innovative use of split headlight design, with a tough front face, so distinct personality flagship SUV market the unique future, Chevrolet Blazers and also will provide RS series Redline still middot; red double version of the model series, to further satisfy Chinese consumers a variety of personalized car needs.
Chevrolet’s first pure electric intercity coupe Chang patrol, is a shall be positive development from a new product is based on GM’s new global energy technology accumulation, design derived from the Chevrolet FNR-X concept car sports coupe styling, with strong technology and the visual style of movement; life in users are most concerned Chang patrol on the official mileage is 410km, combined with the development of a global common set of accumulation of new energy technologies BMS battery management systems. In addition, Chang also patrol will be equipped with the latest generation of MyLink + Zhaopin systems, with a virtual key, remote control, intelligent voice recognition and other functions.
When the more demanding environment of an industry, the more people tend to choose to have the charm of “brand” products, the ups and downs in the industry the process to precipitate a so-called big brands; that is why we are trusted brands, almost all long historical reasons. Brand represents an endorsement of trust, a cultural symbol, it takes a lot of time to build, so get a start-up brand with a century brand for comparison, this would not have much significance in brand power.
When the price can not be around the level of cost-effective, space-occupying the minds of consumers of the brand began to highlight; as SAIC-GM Chevrolet Marketing Minister Qi Ji Wei brand on the night said: “in an era of talking about the strength of the strength to fight, the strength of the word itself does not need to explain.” in an era of talking about the fight brand brand the same is true, 2019 Chevrolet brand presentation night science and technology, culture, services, products, four dimensions of immersive experience, the experience is Chevrolet’s “dream middot; create the future” with the strength of the brand in the four dimensions of three-dimensional upgrade. Chevrolet tells us that “power of dreams” with its own story, and we have to do is cherish this day and age, so you have a chance to dream.