Citroen’s Versailles, or starting from the Versailles C5x

Versailles has two levels of meaning in China. One is the French Versailles Palace, which is a luxurious distinguished artistic symbol; its second is network hot words Versailles, meaning that it seems like low-key to show off behavior.

Previously, no one got together in Versailles words and vehicles. However, Citroen not only uses this word on the new model of his own, but also connects these two levels of meaning.

The Versailles C5x is such a model. Since the first show in April, it has always had a high concern. The reason is the same, one is because of its outstanding look, distinguished from other competitions from homogeneous, Versailles C5x has a bright Cross-boundary modeling; second is a hot discussion of the legal truck – this will not be an unseaful thing?

However, the pre-sale on August 9 is open, so many people fall in the glasses. The pre-sale price of 14.37-1867 million yuan is hard to imagine for a model of such bright junior capital cross-border. Especially when this model is still in a brand, the “Versailles” attribute of the Versailles C5x is directly blocked when there are many people who have the first impression.

On a volume basis, the recent Dongfeng Citroen really doesn’t have much place worth it. However, the emergence of C5x in the Versailles has made many people in the eyes of the Dongfeng Citroen, which has become a sacred Citroen, and there is a sign of renewal. Pre-sale 20 days broke 5,000 sales, this is the charm of the Versailles C5x model, this is whether Dongfeng Citroen can truly the air of Versailles.

Since the debut, Versailles C5x has been controversial, there are many voices who have praised their praise, but it is not much about it, but more people think that this is just a model called good. And the law is in China, the least shortcoming is “called good” 5 characters! The reason is nothing, the “romantic style” of the French car has made it a strong local character, but there is a car habit of the Chinese people, the aesthetic gaze and other places, so although there are many people, but choose people It is very few.

Of light from the product, the Versailles C5x is actually true. First, it is currently not mainstream, and the inter-boundary car design is designed to describe it with “leather”. However, contemporary consumers are at “rebellion”, and they are used to many models of homogeneous, and the appearance of C5x in the Versailles will be bright.

More importantly, Dongfeng Citroen is not in the label at all. At the Chengdu Auto Show, we can see 2 modified models brought by Dongfeng Citroen. The emergence of modified models, let us see the polygonity and more possibility of Versailles C5x. For consumers, there will be a more clear perception. Combined with a very low pre-sale price and higher configuration performance, Although C5x, Versailles has not yet been listed, but the word of mouth has risen straight.

, it is alone, and many people have described legal brands in the past and Products will be mentioned. From the development route, Dongfeng Citroen has always been such a development strategy. The consequences of bringing the product are surprised, but they also scare. For consumers, this kind of consumption experience is not good.

Perhaps it really has some painful thinking, and today’s Dongfeng Citroen is obviously catering to the young. Take the Chengdu Auto Show as an example, Versailles C5x brings5 different color colors, and 2 modified models based on “Due to you”. The reasons and purposes are also very clear, one is “Versailles”, showing everyone to the model of models. It is hoping that you can inspire everyone’s creation thinking, participate in “Creating”, build a special belong Herd Versailles C5X.

In fact, since the brand strategy is upgraded, with the use of the product, the promotion of the service and the expansion of channel expansion, Dongfeng Citroen’s hard work has been initially displayed. . As of August 28, Dongfeng Citroen sales has increased by 75% year-on-year, and the whole year has gradually opened a new market pattern.

After the achievement of such results, it is the embodiment of Dongfeng Citroen “because of your different” brands, “people-oriented” brand positioning. It is reported that the current brand is working to create a comfortable lifestyle and personal model, and it is a piece of young people. In the among the Versailles, C5x is undoubtedly a model that breaks through the tradition and has a unique experience. It can be seen that the Versailles C5x is not just a new model, but also a strategic product, the best showing of Dongfeng Citroen brand claims.

The Versailles C5x launched by this Chengdu Auto Show is more like a needle Strong agent, once again let this brand returned to consumers, but can also grasp this opportunity to turn over, and also look at the market’s feedback and the means of Dongfeng Citroen itself. According to the news given by Dongfeng Citroen, the new car will be officially launched this month. If the official price is further reduced, the cost performance of the new car will be further improved.

For the Versailles C5x model, even if it is not perfect, consumers will have a higher degree of broadlement due to their prices. Dongfeng Citroen is truly realized “Versailles”, and will not be far away.

(Photo source network, intrusion)