In mid-April this year, the extreme 001 was listed, and this car became the most popular pure electric vehicle model in 2021.
The extreme 001 is as long as the category, which is what everyone can see. However, regardless of the model of the pole 氪 001, the company’s operation mode and the operation mode of the company and the user’s attitude, this car and the company are all true new.
Different from other hot cars It is that the extreme 001 directly jumps on the pre-sale link, and the price will be announced directly without preparing for hundreds of media friends. In that time, there is no shortage of car companies, high-tech new cars, with price information, and compared to the practice of extremely dismissed.
Formulating far below the extent expected price, put the strongest performance and the longest battery life, let the extreme 氪 001 “burst”.
From the new car to the user for a few months, the blood will further understand the public through the city’s fast flash shop, the media track experience. 001. During the period, 2020 orders stopped rows, mixed motors and other incidents were constantly manufactured for tantalin. 
In Chengdu Auto Show, the electric state is a limited three media, participated in a small-scale interview, and the respondents were the CEO of the extreme intelligent Technology CEO. This interview is more like a tea party. We also talked a lot of interesting things in this chat.
Reporter:
The extreme yesterday (August 27) received a strategic investment in important companies, including ecology Some partners on the chain. Excuse me, how to consider this round of financing, the future of the entire ecological layoutHow do you think about it?
Ann And Cong Hui: Extremely from “Intel Capital”, “Ningde Times”, “哩 哩”, “Hung Shang Group” and “Boxing Investment” Ecology partners, officially signed a strategic investment agreement, which is also a pre-a round strategic investment. This co-investment protocol is first planned to have the entire plan, and the strategy is closely related.
In intelligent electric ecology, we are currently in good cooperation with Mobileye, and the Mobileye started chip is used on the extreme 氪 001. (Note: This first chip refers to Mobileye EyeQ5h, the first to apply to BMH1 and BMW IX)
After entering the capital level, for the cooperation of the echidum and Mobileye, and the next step And Intel collaborate in the chip level laid a favorable basis. And the Ningde Times is more familiar, Ningde’s investment in extreme will further deepen the cooperation between the two parties.
In addition, the extreme is committed to creating a user-type enterprise.
We must closely combine with the Internet, there are many Internet companies, we have a comprehensive evaluation, I think “哩 哩” and the maxi user groups are very matched, such as young, fashion, The match is very good, and finally we chose the B station. Another level, and Internet companies, also reflect the determination of the transformation of extreme. I know that after the signing of the contract announced, I really can’t have a great concern. How is a car company to get together with the B station?
Edit opinion: Talking about B Station, the atmosphere between interviews is very pleasant. From the outside world, the cooperation between the extremes and the B stations seems to be a regular operation, and the next conversation makes us some new discovery.
Reporter: We are also b station users, do you have a member?
Ann Cong Hui:
Yes, I have experience, so I want to change my ideas.
pole krypton released from the brand April 15 to today, in the process does also experienced challenges encountered problems, but I feel very krypton towards the strategic direction of the user enterprise to develop is not firm shift.
can say that all companies are on the road of exploration and practice of enterprise users. After the release of this strategic investment, a lot of people to change their views, said the original pole Krypton is really changing, I think that for krypton become extremely user-oriented enterprises brought confidence.
Source ▲ Theme: beep beep miles miles (station B)
Editorial: In Kichiku video refresh known barrage station B, now It has transformed into a full range of high-quality content carrier, but the B station always has a unique style tags, and even our fathers star’s meteoric rise can be for today’s star.
in-depth cooperation with the B station, really need to understand its essence, of course, everyone needs to participate in the “test” in order to become a member, this time may not be low cost for the CEO of a company is.
■ about the “user enterprise”
Reporter:
In fact, many companies are fuel vehicles emphasis on user-oriented enterprises, with emphasis on the pole krypton user-oriented enterprises compared to the fundamental difference is that what you think?
Conghui:
in fact lead grams was just launched, there are many questioned the voice for the lead grams evaluation Night Club, but later many companies learn to imitate collar grams, collar grams in the traditional automotive sector, the relatively more than others a step forward, but also towards the actual needs of users to development.
▲ previous auto show, automobile booth collar grams
Conghui:
Krypton is extremely more different, the end product, end users capital end is not the same.
end product
, intelligent electric vehicles and conventional cars are different, its research and development, process system is also different. For example, research and development, our original product, delivery is the most perfect moment, after delivery, buy a car knows that after the new car up and go down a certain product strength; but the smart electric vehicle orderDuring the moment, the new phase is started, and you can achieve a better experience through continuous iteration.
Therefore, the research and development, manufacturing, supply chain, process, etc. have certain distinction. Now the development of smart software, more software personnel, the process is different, the R & D system is also different.
For the user end
, it turned out to be B-terminal to the C-terminal, now TO C direct. User-end scenarios have changed, in the full life cycle management of the emitter, users are covered by users. Now everyone will see that there is a pole center shop, space store, delivery center, service site. In the future, we don’t exclude other more business models such as subscription, second-hand cars.
Capital is even more different, is traditional automotive enterprises, Can PRE-A round financing have nearly $ 9 billion valuation? impossible. For intelligent electric vehicle companies, certainly use technology-based enterprises to evaluate. You are a traditional car company, which is valued in a traditional way. The investment structure is also different.
Simply, whether it is the product, the user, and the capital end, it is different.
■ About sales target
Reporter:
I didn’t think I thought What will Zeekr 001 so hot? Ann Cong Hui:
I thought, but I didn’t expect to exceed some expectations.
I remember that the previous sales target seems to be 7,000 to 8,000 vehicles (refer to the number of orders within 2021), now the target adjustmentYet?
Ann Cong Hui:
This goal has no problem from our production and manufacturing, but it is indeed an image of the chip problem. I really dare not say, because this change now too big. The production capacity of the production capacity, the production capacity, the entire quality assurance system, etc. It can be fully satisfied, because after all, we have made a car for more than 20 years, and it is also very clear that the new car produces all the entire climbing. Process, and we have made a lot of work around us, and if the affected is the only one, it is a chip.
Reporter:
The five-year plan in the Geely large system is very responsible. An And Cong Hui:
Our core data is 650,000 (referring to the future year sales target), one is the top three in the global segment. The first important or the top three in the world is very important, but we are around us to judge the future, it should be said that there is 650,000 vehicles at that stage, of course, we will also revise each year. It may also be 750,000, or it may be 550,000.
The change is unpredictable, such as the influence of the epidemic.
The packet should enter the European sales results in December last year, dragging to April this year, because there is no way to the epidemic. For example, now our sales, I want Geely and packet, a lot of orders can’t be delivered, because the impact of the chip, this influence is still very big. If we expect 650,000 units, it is more reasonable, and 650,000 vehicles are facing the global market, not only the Chinese market.
■ About shared travel amp; polar 001 product positioning
Reporter:
That day After the financing, the press conference security always mentioned that the blood is driving and sharing the car in the layout, I want to know how your thinking is like Robotaxi like Baidu, or how is it?
Ann Cong Hui: Clearly Robotaxi (such form), we have been doing.
Reporter: Specific schedule?
Ann Cong Hui:
When we are appropriate, we will reveal more information to you. It is facing global, you will be very excited after you see it. Reporter:
Is this a gli brand?
Ann Cong Hui:
is a great brand. 
Reporter:
Do you use the extreme 氪 001? Ann Cong Hui:
Not, the entire technology, on the basis of the big sparks, around the travel.
Reporter: A new model?
An And Cong Hui:
brand new. Nowadays, we have a layout in the high-end private car market and future travel market. For example, why do you have a subscription? Because consumers do not necessarily need full ownership, there may be more subscriptions in the future. At the same time, the future travel also more tests of the main plant technology. From a short period of time, he has its own plan. For example, why is it not a pure car, why is there a hunting car, we consider can’t completely follow others in this segment. Then do you say that the car is there? Yes, no. I also know that you are very concerned about the model of our next year. One of the models next year is a luxurious pure electric MPV. I believe that the future market demand for large luxury MPVs will be large. For example, our hunting car is not a holistic shape, and it is also designed to meet the requirements of SUV, and cars can also realize the car. Why do you do this? Because we understand a truth, the electric car itself is very important, and the wind is very important. If we are at high speed, why can’t we minimize wind? Then I think that more than 1 million luxury brand oil cars have chassis lifting, we can have it, and the price is cheap, the most important thing is to reduce the wind resistance, solve the user’s mileage anxiety.
■ About “Open City”
Yesterday is the opening city of Chengdu market, this andWhat did you feel the biggest difference or feeling?
An And Cong:
is quite complex. I am very happy when I participated in the event yesterday, I am very happy. I am from the user, and now users are very different from the understanding of the car and the past, from their identity, their situation, the whole is very professional, very technological attributes It is an open, diverse user group, and is both young.
Reporter: What age is ?
Ann Cong Hui:
Averaged about 30 years old, after all, still more than 300,000 cars, at this age, the literacy is very high. I don’t know how to express it. When I saw the user, I feel that their understanding and understanding of the car is definitely than them, but now users, let me have a bit of pressure. Because they have a deep study of various intelligent fields, some of them are very professional, and the understanding of the car is also very profound. I didn’t talk about the product yesterday. Everyone is exchanged and together. And our team is also very young, and now the current consumer group is very matched. Next time you are interested, you can take our event to see it. Feelings may not be the same, including the largest dealer boss in Sichuan also went to see, they also shocked.
Because he is now making a leader, Geely, they also want to make a lot of jun, but we do our best, he said that as long as we participate in it. Because the site is very touched to them, I think the next time I can organize these dealers to communicate with you, users come to exchange, our current team communicates with you, and I don’t think it is different.
Reporter:
Will they be more pickless? Ann Cong Hui:
It’s too picky, and his picky is not unreasonable but a lot of professionalism.
Reporter: Is this picky within your acceptance range?
Ann Cong Hui:
I think this picky is a good thing. This shows that the user is willing to create with us, as long as it can improve the competitiveness of the bloodWe all agree.
Reporter: 
An And Cong: does not exclude. I understand it so much. Direct to C is actually a direct camp, we should call it now, self-operate is a direct, and there is self-operated and cooperative direct camp.
Reporter:
How many cities are expected this year? Ann Cong Hui:
Opening city is 20. It is changing every day, it should be better than our original plan, the whole channel, direct camp is also good, the center is also the planning and construction of channels. Because this piece is basically changing every day, some are looking for a place, to talk about, to sign the contract, to decorate, and so on.
When we will take the city, we can feel it.
▲ Figure left is the electric state, the right is the right 极 极 intelligent technology CEO An Cong Hui
■ After the interview
In this interview, Mr. An Cong talked about the strategic cooperation between the blood and many companies, talked about the reason, and also talked about the goal. Regarding the understanding of the model, the underlying logic of the shared travel, the interview content is also reflected.
The most critical part, perhaps Mr. An Cong Hui’s understanding of user-type enterprises. First, the vehicle enterprise acts as a service provider, and it needs to have advanced judgment in the product stage, and when accepting user opinions, it needs moderation. Whether it is with a strategic cooperation with the company or a sharing with the user, the polar jar is striving to become a user-type enterprise. We can see that after the sale of the 氪 001 is listed, the polariki has a long-term layout to strive for next year, the next year, and longer orders.
“Promise”, which is expected to be “promised”, can be centered one by one.