Baidu made the car, in the eyes of many people, this is a story that sounds slightly surprised, but it is sympathetic.
After all, in Bat and even all technology companies, Baidu is almost the earliest start to invest in the automotive sector, and the most achievements.
But personally put the car, and for a new Internet company to search for the home, how much is still cross-border.
Just like Li Wei said that in the era of smartphone, BAT has also participated in the mobile phone, but there is no successful case. Therefore, how do Baages make a car? What kind of car makes it? This is a common question.
June 1st, it is a day of four months. This home is initiated by Baidu, a capital of 1.1 billion yuan, holding a share of 55%; Geely Holdings Group has funded a 600 million yuan, a new company with a 45%, held an open event for the first time.
At this time, this young team just filled 100 people.
“For three months, we are moving forward, including our entire design, brand building, and whole engineering research and development, etc. We are also working with Geely’s work throughout the exterior project. It started. We hope that the best technology brings the best technology to the user in a very efficient way. “
Summer one flat, the CEO of the city, he was called noise before this. Shared CTO of Cycling Companies. In addition to CEO summer flat, the four board seats in the city, there are another three directors from Baidu, 1 directors from Geely.
Two weeks ago, a collection of cars held a first time, which marked that the core team of this new company was basically set up. Xia Yiping said: “Let’s go forward at full speed.”
Baidu defined car: three major travel robots
DNA
In the official explanation, the meaning of “Settings” is “the greatness of Baidu Ai”.
From this, the communication will first describe the product positioning of the model car in Xiaofei, “” When the car has an AI brainWaiting, this car is essentially a four-wheel robot. “
Such a robot, should it be interact with the user with what kind of experience, what kind of form or what kind of way? On Friday, Baidu’s headman Li Yanhong went to the collection of cars, and opened a product review with Xia Yi, and the product appearance and interior design were deeply explored. The final opinion is that the product technology is The show must have a very depth exploration.
Baidu’s conception of “future travel robots” can be described as substantially clear: “The robotic future sense design should be very different. One The aspect represents a more cutting-edge user experience. On the one hand, it can carry Baidu Apollo’s advanced technical capabilities. “
Currently, the entire product design concept of the collection is divided into three parts: [123 ]
1, Robotic, Robotization: Turn a car from the cold machine to understand your car, you can interact with you, you can interact with you, you can understand your daily usage habits, you can help you Customize a better experience, which is the area that will focus on exploration, and there will be a lot of innovation in the appearance, interior and internal and external intercourse.
2, Emotional, Emotion: After giving AI smart brain, it is possible to make the car rich in humanization, and can form a certain amount between the user. Emotional links. “We hope that users can understand this car in real time, so this is also a very important part of our entire product design.”
3, Futuristic, Future: In design Meet as much as possible to reflect the changes of the future technology to give the product to the product. The model of the model will inject future design concepts into the design DNA of the entire product. When this car will open to the street in the future, everyone can recognize that this is a collection of cars.
The above is three major DNAs for the entire product design. Currently, the reset has entered the research and development phase of 3D modeling in product design. [123
Intelligent core
Summer one is divided into three stages of intelligent electric vehicle, from electricization to intelligence, final to unmanned- The hardware configuration of the electric vehicle is basically standardized. When the parameters are gradually homogeneous, the competition in the next stage must be intelligent.
What is the core of intelligent competition?
Xia Yiping believes that “With the increasing intelligence, the subversion of the entire product is getting deeper, we feel that the core of the entire intelligence is end-to-end. Technical ecology. These technical ecologies are deeply integrated into the current smart cars, such as chassis, platform, etc., can be deeply integrated with the current electric vehicle technology, and put the best products to users, I think this will be In the next 3-5 years, the core of the electric vehicle or the intelligent electric vehicle industry competition is the core competitiveness. “
Baidu Apollo technology platform and Geely vast SEA architecture will become Two ace of the most core of the model.
Obviously, the landing of the technical capabilities of the entire Baidu ecology is the most important task of a collection of cars, which is the key to Baidu.
Baidu Apollo’s most advanced automatic driving ability, including automatic driving of the vehicle peer-to-end, including algorithms, high-precision maps, and telescopic. This end-to-end integration allows you to achieve a very good integration on the integrity of technology and user experience.
Like the smart cabling, the cooperation of the set and apollo is from hardware to OS to voice to the application ecology, human-machine interaction, and talk. 
“We believe that only our end-to-end, combine the most advanced technologies to have a very good performance in the bottom floor technology of future products, And in the future iteration speed can reach the efficient evolutionary process we want. “Xia Yitong said.
The vast architecture of Geely, its open, large bandwidth, and flexible extension, to a large extent to carry out some of the core AI required for smart carsForce and support of core software capabilities.
At the same time, Geely Automobile manufactures the integration capacity of the entire supply chain in the whole vehicle, and manufacturing capabilities are also valued. The first car will be produced by Geely.
However, it is necessary to make a lot of extra jobs with the vast architecture of Apollo.
So, the set and Geely will jointly develop a completeized L4 intelligent architecture – Jet, which is completely seamless with the most advanced capacity of Apollo and Geely.
“Based on this architecture, we can guarantee that we can itself on the software level.” Xia Yiping said, “In the future, we hope to maintain a leading advantage in the next competition. Our current plan is the first car listing, we will launch a new car for consumers every year. “
■ State Review
As a family Independently operated companies, although the two giants behind the models, the two giants of Geely supported the waist, the concept of products has also been clear, but it is still facing all the topics common to the startup: 
First, it is talent and team.
The set does not dig people from Apollo, but from the outside. Part of this team, part from the traditional host factory, part from Internet companies. When the company is running forward, how can you make everyone more integrated, let the team more efficient, “Let the people who are doing the car more understand the way the Internet work, the way to operate, let the people doing the Internet more about the car” This is after recruiting people, the deeper problem facing the car is facing.
Second, it is money.
Unlike Internet business models, the car is always a game of capital. Even with Baidu and Geely investment, as an independent commercial company, a collection of car will also seek external financing, and plan to invest 50 billion yuan within 5 years.
In order to recruit more people, integrate more money, in addition to the dark “big tricks” on the product design, the set needs to be synchronized to the brand marketing.Build, let the name of “Temple Car” let more people remember, understand.
To this end, in October This year, the centralized car will hold a larger communication meeting, and the design philosophy and ideas are described in detail. Next year Beijing Auto Show, the conceptual production car of the collective will be officially unveiled.
No matter what, behind the “Baidu Put” proposition, still the problem, Internet thinking + traditional car manufacturing, what will happen to chemical reactions? Does the technology giants will eventually make a car?
To know, Baidu has invested in Weima car to create a layout of Baidu Apollo intelligent solutions, like today’s Huawei. But it is finally decided to make yourself.
Take a look at the famous “Who Repropted the Car, Who Leaves the Post”, and there is an inconspicuous explanation in a small word of the end: “This article is from the text It takes effect on the date and is valid for three years. “
Soon, the smart electric vehicle industry will probably take a lot of” The most familiar stranger “.