Multi-line parallel, if you have a sorting against the BYD industry, you will find that these four words are BYD expanded in the field of fields and Depth usual form.
All understand, BYD’s industry is not stopped from cars, and its business layout also covers new energy, electronic and rail transit. Even if we scaled the perspective to the automotive industry, this “multi-line parallel” form has not changed – the passenger car field, BYD’s product system is covered with traditional fuel, hybrid, and pure electric vehicle full power. .
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From the perspective of the layout of BYD, in addition to the form of “multi-line parallel”, BYD seems to develop a new play: “Precision” “The strategic idea, with dolphins as a pioneer, build a new car system focused on the promotion and popularization of pure electric vehicle – marine car system. The official setting is compared with the dynasty car system, which has a young product positioning, a more distinctive new energy attribute.
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BYD’s definition of the marine car is pure, special, its first model – dolphins are born in this context, it is special “Purified new species” made by young users in the new generation. When I tried to interpret the dolphin from the product level, I found that it was a big game by Dolphin, which didn’t stay in the product, in the brand, industry level, it also has my own thinking and layout.
catering to the Aesthetics
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Due to the definition of “popular”, we can always go to the mainstream group through this social psychological phenomenon. Behavior and aesthetics, etc. Time, “Cloud Cat”, as an example, is aesthetically droved by “Meng Xi Justice”, which is “Meng Justice”, which reflects the psychological needs of young generations. All BYD is in the eyes and is present in the image of “Dolphin”.
BYD deep It is a communication, a good name tends to mean better influence and conversion, but it is clear that it is not intended to let the name of the “Dolphin” stop in the marketing level. On the contrary, as the first use The model created by the “Ocean Aesthetics” design concept, which can see how the BYD dolphins will be in a smart, fashionable way to show the pose of “dolphins” and the gesture of the aspects and the attitude of the icon.
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In addition, “Dolphin” jumping instantly, being presented by the BYD designer in different forms, or a smooth waistline, or run through the tail light, or The dynamic wheel, the designer will shape, presented, presented, design skills in such a plurality of ways, and design skills; in the inside, designers focus more focused on another important element of “Oceanic Aesthetics” – Waves, wavy suspension instruments, vortex air conditioning wind, etc., focus on different, but also intensityTranslocation, this is the cleverness of dolphins inside and outside the design.
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In addition to the smart, another feature of the dolphins is smart, this kind of smart is mainly reflected in the “choice” level, the dolphin provides 5 color matching programs, 2 appearance styles 2 kinds of decorative textures, 2 style wheels to choose, ingeniously fit the germination setting, give the foot young generation flexible selection space, this is the smart in the dolphins.
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[ 123] As we have said, “popular” is often poor, this is not contrary to this field of the car, and the “modular” platform in the car is not an example, it can become the automobile field. One of the trends, the congenital advantage to we show, especially in improving development efficiency, accelerating product layout, ensuring high levels of derivative models.
When we re-focus on the BYD dolphins, you will find that the congenital advantage of the platform is not there, in the safety and efficiency level, it can also be active.
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For cost consideration, 100,000-level pure tram can be described as oil-to-ray-stricken area”, This type of model follows the fuel cabin design, which is affected by this, which is not only able to discount the efficiency and other levels, and there is a security hidden danger. This is their” congenital defect “, and the intense contrast is” life. ” Excellent Dolphin, as the first mass production car based on E platform 3.0, with the platform of the E platform 3.0, its two levels of safety and efficiency reverse the Qiankun.
[ 123] The security level, the strength of the dolphin is mainly reflected in both of the battery safety and body structure. The two are both independent and interrelated. Dolphins standard the only “blade that can be safe through acupuncture test” “Battery”, the battery monomer is a lithium iron phosphate technology route. The relative safety factor is higher than the ternary lithium battery monomer, and in order to make up for the weakness of the lithium iron phosphate energy density, BYD uses no module battery The package is designed to improve the internal space utilization of the battery pack, better balance the safety and capacity of the battery.
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White, BYD is using “material advantage + structural advantages” Enhance the safety performance of pure electric vehicles – the three-dimensional lithium battery used compared to the industry “big road”, the phosphate battery is slow, the heat is low, and there is a congenital advantage in security attributes. And it The non-die design adopted, which can fully excavate the internal space utilization rate of the battery pack, but also make the battery to strengthen the battery pack strength, strengthen the body structure, two in one game.
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The efficiency level, the three-in-one electric power assembly that is different from the universal use of the industry, the dolphin is equipped with the world’s first depth integrated eight-in-one electric power assembly, which will drive motor, transmission, drive motor controller, etc., ultimately Can do electric drive systemThe power density increased by 20%, weight and volume reduced by 10%, and the comprehensive efficiency of the system was as proud of 89%. And innovative developmental power integrated multi-mode calorie compensation technology, providing more heat for the heat pump system for heat pump systems for heat pump systems, enhances winter battery life.
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Of course, general consumers are not so concerned about the technology itself, they care, is the use of technology after technology. BYD knows this, and the pain points of most pure electric cars are taboo. First, through the development of the dynamic integrated multi-mode heat compensation technology to improve the winter life of the pure electric vehicle, according to the official material, compared with the pure electric vehicle of the PTC heating device, the winter continuation mileage can be improved by 20%. .
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Second, dolphins support 60KW DC fast charge, 0-80 percentage electricity fast charge time is as low as 40 minutes, you can let the dolphins free from most pure electric vehicles waiting for charging time Excessive trouble. Through the way the platform is enforced, the consumer of consumer groups is eliminated, BYD is like a pure electric car doctor, and the ability to understand the disease is not said.
In addition to aiming at pure electric vehicle users, the deeper goal of dolphins is to expand the use scenario of pure electric vehicles. To this end, the dolphins are also equipped with VTOL mobile power stations that are not available in the same level, which can achieve 3.3kW of external discharge, under suburban, picnic, open movie and other scenes, dolphins can act as “large charging treasure” function, unlocking Interesting games and travel experiences of multiple pure electric vehicles, give life more imagination and possibly, this is the vision of BYD.
is not available Suspected the temptation of large space and comfort, in the Chinese market, this is more like a well-known wealth password, in this, I think that the information conveyed by the car sales rankings is better than a thousand words. As the “head array” of the BYD Ocean Ceremony, Dolphin is obviously the purpose of selling sales “opens the door”, which is “original power” in two aspects of large space and comfort.
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In order to increase the space of the occupant, we can notice that the dolphins use four rounds of external shift, which is to make four angles that are more close to the vehicle. Thereby, increasing internal space. I don’t want you to say that the flight also uses four rounds of external shifts, just subject to traditional fuel truck power systems and structural design, it is impossible to do it.In contrast, the Dolphins have the most authentic new energy platform properties, higher wheel arrangement degree of freedom, the ultimate success of dolphin spatial experience comparable to the B-Class highlights.
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this innate sense of powerlessness often gives the gap is the strongest, the fact lose at the starting line is very cruel, but gotta understand …… and when we shift focus to the comfort, the dolphins will find not only more talented than the Fit, but also harder than it is. To NVH performance, for example, for the Fit, this is regarded as the ancestral problem, and dolphins as a pure electric vehicle itself is natural advantages, but it also “intensified” to “block the path” from the “source control” and two NVH performance optimization, creative use customized for pure electric vehicles tailored condensing tube sub frame rail frame, powertrain and effective to attenuate the road noise transmitted to the vibration of the vehicle.
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explore driving pleasure
design, technology, experience …… about dolphins, we’ve talked a lot, but I always thought that these attributes to a greater extent on just as precise positioning of user groups and enhanced features, but for dolphins is concerned, it must first It is a “car” and is designed for a new generation of young users to create “pure electric new species.” In other words, as a “car”, transportation is the fundamental attribute of dolphins, therefore, Driving experience this piece, I naturally can not let go.
In the previous Shenzhen test drive activities, the performance of dolphins in driving control is really impressive, and therefore I realized that the third floor of the “Dolphin” is deeply deep: marketing, design level, in the driving level, it also presented the “Dolphin”‘s smart image in us.
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Dolphins’s driving style is a generous and smooth, thanks to the innate properties of the pure electric car, the power output of the dolphins is smooth, and the smoothness is always always, the force The call is followed, and the speed of the speed is quite good. This unique acceleration experience is that many fuel cars cannot be given. The tranquility of the pure electric car contest, the economy is also the same as a lot of fuel vehicles. Experience the “gap” in the unscrupulous experience. In addition, the small body of the body is also bonded to the flexibility of the dolphins. This is difficult to refuse to attract it for the young generation of the first vehicle. 
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Similarly, in order to take care of the young generation of spleen, dolphins provide ECO and SPORT two driving modes and standards and larger two-level energy recovery. Dolphins will return the combination of driving habits to the youth generation, I think this consideration will let more people love the driving experience of pure electric vehicles.
What is the meaning of dolphins?
In the past, if sales is evaluated, 100,000 level market It is basically a vacuum area of high quality pure electric vehicles. Whether it is product gene or cost control, pure electric vehicles have congenital defects – pure electric vehicle field, the lower the price, often means that the three-power system will occupy the cost, the budget for the user experience level is compressed pitful.
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Therefore, I think that dolphins are quite probabilistic. In some extent, the dolphins have already been generated by 100,000 yuan, and the car enterprise shaped a pure electric vehicle. The ultimate extent: Based on the E platform 3.0, it is a model from the product gene that is a pure electric vehicle, which is a “pure electric new species” specialized for the new generation of young users. It is also at the product level. The “targeted”, high-altitude, intelligence, efficient, safe, safe …
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, when we re-focus the focus is on the brand level, the industry level It will also find that the dolphins also have the effect of consolidating BYD in the market position of BYD in the pure electric vehicle, and the start of the E platform 3.0, the marine car system is also difficult to neglect – when as the first model of the ocean car, the dolphins Young consumer group recognitionWhen it is, the market will have a look forward to the next marine car model. As long as the product is in place, they have the opportunity to copy the dolphins’ boutique explosive logic, eventually bring considerable sales power to BYD, and this is what I talked to, BYD is under the big chess.