Domestic rich people like very simple choice, ABB second line luxury confusion, red flag H9 is being

In the high-end sedan segment in the domestic automobile consumption market, the consumer main people like it is very simple. Basically, ABB, this or makes many second-line luxury brands are quite a fire.

April High-end car sales list released by the next April showed that Mercedes-Benz C-class is a good grade of 16166 months, and the high-end sedan (referring to 300,000 yuan or more) sales line The list, a year-on-year increase of 22.1 percentage.

It is followed by the benchmark model of the C-class car – Audi A6L, sales in April 16108, a year-on-year increase of 16.0%. BMW 5 Series and Mercedes-Benz E have followed it, form ABB’s situation in the influence of luxury car brand C-class cars in the domestic auto market.

In fact, the BMW 3 Series sales sales is 17,380, but the multiplier will be annotated for the high-end car list: start market guidance More than 300,000 yuan, and the BMW 3 model is priced at 293,900, so the BMW 3 is not a list.

BMW 3 Series and 5 Series two models sales total sales totaled 32067 units;

Audi A6L and A4L The two models sales totaled 29,595 units in April;

Mercedes-Benz C-class and E-class two models sales total sales total of 30,715;

According to the three-brand B-class and C-C-class, the three brands are still BBA, but as a Mercedes-Benz, it is necessary to work hard.

The April high-end car list released by the multiplier is also Walvo S90, Red Flag H9 and Cadillac CT6, where Volvo S90 The monthly sales volume is 3476, and the Hongqi H9 month sales is 1854, and Cadillac CT6 monthly sales is 1544.

As we all know, Volvo S90 sales terminal offer is quite large, and the ABB discount is not small, and the most important thing is that the price of the target and level is very special. Most people may think that this price is I have to say ABB is a luxury car. After all, the sales of Volvo S90 did not catch up with Audi A4L4 monthly sales, which not only let the main plant sigh.

Red Flag H9 strong landing of the high-end car list released by the Metail, which is quite a large inspiration for the red flag, but data from 1854 months, combined The sales terminal market also needs to be booked, and there is no discount or the discount is small, and the booking cycle is still relatively long. Hongqi H9 needs to actively improve capacity, and sales policies must be more flexible to fight for more Market share, after all, the level of market competition is quite fierce!

Cadillac CT6 is actually a quite a good “big car”, and with the strength of JDPower China, China, the new car quality research medium / medium large luxury car ranking One of the United States, but this reputation seems to be inadvertent to domestic consumers. In April, Cadillac CT6 sold only 1544 units, down 20.9 percentage year-on-year, and its sales terminal is quite large.

General Review:

Do you want to consider cost performance when spending with luxury car brands?

This may be a question worth considering, but it may not be problematic for the level of consumers, because from the sales list in April, Volvo S90 and Cadillac CT6’s large discount is even How many customers can be grabbed from the Audi A4L, BMW 3 Series and Mercedes-Benz Class Class Class Class, maybe this consumer is also more important to the influence and brand value of the automotive brand.

If you have a car budget exceeding 300,000, would you consider the second-line luxury brand C-class Class C-class?

Welcome to commentary, talk about the “consumers who wish to choose the high-level models of the low-level models of the BBA, nor chooses the second-line luxury brand”.

In addition, it is for the growth of Hongqi H9.And development, what are you looking forward to it? Or do you have any good suggestions and opinions?

Note: The paper is shown in the network, that is, Xingcheng Text, if there is a misunderstanding, please understand!