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Domestic “six giants” sales released in April: Changan stable a batch, Chery still does not live?

When the self-owned brand is increasing in the automotive market, especially in the entranceist sedan, entry SUV field, with highlighted cost performance, some self-autonomous models, even overlap the joint venture car. Among them, it is the most developed potential such as Geely, Chang’an, Great Wall, Chery.

Hereinafter, the bodies are cut from these brands from the self-sales data of this year to September, and see who is most expected to be “independent brother” this year?

The first echelon: Changan Geeli “competegy” Sales scale

47463

1 – April cumulative sales: 476,000

[ 123] In 2021, Changan Automobile’s development speed has been accelerating, and the sales sales of single months have repeatedly ultra-geni, and the two have been competing for a single month. In April, Changan Automobile Group has exceeded 200,000, of which Changan’s Chinese brand passenger car contributed 10,7463 sales, a year-on-year increase of 56.4 percentage.

After the new family design language, the Changan CS75 series, the market performance of the CS55 series has been quite happy, the monthly sales broke 20,000, and 30,000 is home to the house. Common a series of “three pillars” of the family. In addition, Changan’s newly-starred Uni series is also worthy of attention, the series model uses China-network non-border, one sense of design, and the overall shape is futuristic.

In recent years, Changan cars can be described as caught young consumers’ demand pain points. The new cars must first be expected to be outstanding, and create a moving breath; secondly highlight the power advantage, The blue whale engine of the viewer was affirmed by the market and became a trunk of Chang’an. In short, regardless of the technical strength, the product matrix is ​​still in sales, Changan and Geely are already a leader in independent brands. The two “one brother’s dispute” will continue.

[123

2. Geely Automobile: R & D is strong, but the growth rate is slowed

Sales in April: 100331

[123 January – April cumulative sales: 434,000

Geely can be said to be one of the most hot autonomous brands, the brand word of mouth is high. In April this year, Geely’s single monthly sales once again exceeded 100,000 markings, and it was very eye-catching. The reason why consumers can “call”, “benefit from the strong product R & D capability of Geely brand and the precision of market demand.

For example, Geely Xingrui is launched, and the name of the “National National Car is overwhelves”, with the strength of the strength of the strength; And Bofess Pro The main intelligence, technology, this is undoubtedly the current car market boom; the sub-brand packets, the main sports, with unique shape design, strong exercise temperament, and quickly account for a place in the independent luxury market; 001, the high configuration and cost performance of the main, harvesting a young man …

The product is not enough to cater to the hotspot, and it is still a hard strength. . Geely, with Volvo’s technical endorsement, invisible, increasing the consumer’s reliability.

At the same time, Geely’s autonomous research and development is also rampous, such as catenium 02 is born in the CMA platform. The leader 06 is born in the BMA platform, these are geli technology accumulation. The results will play a larger “modular” advantage in the future. However, this year, Geely’s market growth has slowed down, and it is hysteresigned in electricalization. It is necessary to complete the annual sales target of 1.53 million units, and difficulty is not small.

3. Great Wall Motor: Personalization of Models, Layout Blue Sea Market

April sales: 91784 [123

Apricado sales: 430,000

Great WallCar and Changan, Geely ranked first of the first echelon of the independent brand, but the road of the Great Wall seems to be more “wild” than the first two. Look at a certain segment, the size of the Great Wall does not seem to have Changan and Geely High, but the market sector involved in the Great Wall is very large, and the new car is also a self, one of the game.

For example, in addition to Haval H6 continues to lead the market with a shadrous gesture, the “Haval Dog”, which is later launched, is about to be listed “Havre Bagren”, etc. The composition of the animal family has also gained a lot of attention.

The picard field, the Great Wall gun single month sales broke through 10,000, this result is very rare in the domestic pickup market; the tank 300 has become a net red model that is hard to find a car. More expecting the arrival of tank 700 and tank 800.

New energy domain, the sales of Euler black cats is far from the forefront of the market, “Lightning Cat”, “Punk Cat” and other new products It is more personal …

It can be seen that the Great Wall Motors will be a bitter heart to the cultivation of the small market, and the whole brand is also filled with a young, youthful. In the R & D strength, the Great Wall has a tank, lemon, two major models and coffee intelligence this intelligent architecture; in the product system, the Great Wall has completed the layout of 5 brands, covering SUV, pickup, new energy and other markets. Can a play like the Great Wall Motor, can it make it successfully urinate in the niche market, successfully catch up with Changan and Geely?

Second Echelon: Chery, BYD leads, each special is different

Talk about the performance of the first echelon, let’s come again Take a look at the second echelon players. In fact, the so-called “second echelon” is just because the sales size of these brands, the product is unable to be the top three brands, but it is not impossible to recognize its brand recognition or awareness. More time, the domestic autonomous market presents a trend of “you sing me to debut”, who can dominate the market for the longest, really don’t say it.

[123奇瑞 集: Domestic frustration

1 – April sales: 282,000

For example, Chery was an old brother in an independent brand, but because the cause of the child is complicated, it moves to the decline. However, now Chery is getting better on the road to the street, no longer blindly add the product line, but the mainstay of the main Tiger 8 and other star models, and construct Chery, Star, Jike, Kaiyi four major multiplist.

In April, Chery Group has sold 76,775 cars, a year-on-year increase of 91.6 percent. Among them, Chery brand realized sales of 53,680 vehicles, which were obviously different than those of the first echelon. In terms of the specific model, the cumulative sales of the Tiggo 8 series have also broken through 50,000 units, and the accumulated sales of Tiggo 5X are also above more than 30,000 units. The accumulated sales of the Tiggo 7 series is 25,000 units, Eruze The 5 series accumulated sales are above more than 30,000 units.

The brand, the specific score is not announced, and it is not ideal. However, domestic frustration, overseas, and Chery has reached 22,000 export sales in April, once again become the first largest export brand.

5. BYD: New energy sector contributes half

Sales sales: 44,606

1- April sales: 149,000

In April, BYD’s sales were 4,4606, the new energy sector contributed more than 15,740, and the medium and high-end models sold 8177 vehicles. According to BYD Qin DM-I needs to queue a car … With the expansion of the “blade battery” and the comprehensive application of DM-I, BYD’s market heat is expected to continue to grow.

6. Red Flag: Domestic high-end luxury brother

From 1 to April sales:919 million

specially adopted luxury red flags to complete sales target last year, this year’s sure is doubled, 400,000. From January to April, the cumulative sales of Hongqi brand was 91900, which increased by 132% year-on-year. Although the increase is obvious, it is quite distance from the annual goal. I don’t know how the red flag will respond. In any case, the arrival of the Hongqi H9 makes us clearly see the luxury concept of the Red Flag, and the future Hongqi super-running will continue to enhance its brand image.

Chery is “Independent Exit One Brother”, BYD is “New Energy One Brother”, and the red flag is “high-end luxury brother” … Although I haven’t squeezed into my own three Strong, but from these labels, these brands also have their own unique advantages, playing a special brand, future futures!

Summary: There is a confirmation in steadyness, and the transformation pressure is intensified to pay attention to

From this year’s sales performance, most brands have now been stabilized. , Year-on-year growth trend. However, the sales of most brands have declined, and the short-term arrival, plus the influence of “chip shortage”, and the self-contained brands will face sustainable challenges.

In addition, the main field of the autonomous model, the main field of the model, is still the low-end market, and the most volatile rights of the family of 100,000 yuan, the SUV market is the most voice, the more it goes, The lower the words. The layout of high-endization has become the mainstream of the car market, whether it is independent three, or the second echelon player, is facing transition pressure. I hope that all major brands have been arrogant and arrogant, accumulated technology strength, can truly fight against the joint venture brand! Welcome to “the” car domain “, leave a message below, share your views on the above domestic brands.

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