Today, “double-11” and “war” has already spread to the respective vertical FMCG, automotive circle is no exception. In such a national consumer day, whether it is Lynx, Suning Tesco and other comprehensive electricity supplier, or a car bomb, peanut good car and other automotive new retail platform, and even car manufacturers have brought a lot of new games are played, and both would like to take the “double 11” to raise my performance this year.
play again refurbished
during the annual “double 11”, the major electricity supplier will launch a variety of new ways, this year is no exception. It is worth mentioning that, compared to previous years, this year’s “double 11” electric car business can be described as an upgraded World War II, not only play renovation, but there is a Mercedes-Benz, Audi, BMW, Volvo, Alfa middot; Romeo and other luxury brands added.
During the year the “double 11”, the most eye-Bo way of selling cars to selling cars half the number of days the cat’s activities. It is reported that, Baojun, Jiangling, Beijing Hyundai, logo, Volvo, Harvard, BYD 10 car brands, every day in Lynx limited half-price sales of motor vehicles. Among them, Jiangling E100B models after 2018 only 20,900 Charming half-price, direct line breakdown of the dealer under the reserve price. In this regard, there are users that the two top with the new iPhone can buy a car.
and flooded low-cost eyeful accompanied each electronic business platform to launch financial policy is also varied. For example, Lynx introduced a rent-free support straight down, before you buy used car program; a lot of fight launched the “oil-car” activities; soybeans car to enjoy preferential legislation by the down payment on the specified models; peanut good opportunity to launch car 10,000-yen purchase of 9.9 yuan activities; the introduction of a car bomb quot; 10000 new car-free down payment quot ;, and sets new car 0 yuan lottery drawing, lottery send gold bars and other benefits.
At the same time, offering a limited edition model has become in recent years the “double 11” Another new ways. This year, Alfa middot; Romeo Giulia launched the Stelvio and 2020 models of limited edition models of each track 109, to commemorate the Alpha middot; 109 anniversary of the establishment of Romeo. At the same time, the SAIC-Volkswagen launched the expensive way X version of Thunder, Ling and other customized version of Darth VaderEdition models. In addition, a customized version of the Mai Mai Chibi Maruko and also sports a customized version of Lynx on sale.
It is worth mentioning that in this year’s “double 11” period, as well as thousands of auto 4S shops, more than 2,000 vehicles sold by a live shopping guide the way. In the live venue, consumers shopping guide to explain the observed online, for a short time get specific information models, as well as through an interactive question and answer session, resolve doubts. In addition, some electronic business platform also co-car prices, live through the network of red, KOL, sales of “take stock” selling cars.
high volume multi-platform innovations
11 November 23:59:59, with the last second of the end of the annual “double 11” also officially came to an end, and the current data from the major electricity supplier platform released, this year’s “double 11” can be said to be a new high, online shopping case the car is no exception.
According to Suning Tesco data show that at 1:00 on November 11, 1552 an increase of the number of vehicle orders percentage of sales rose by 372 percentage. From November 11 the day of the sales situation, Suning Tesco vehicle number of orders increased by 856 percentage. Meanwhile, Suning Tesco Data show that Shanghai Volkswagen, FAW Red Flag, Geely ranked the most popular consumer brands in the top three.
In addition, Jingdong car data show that between November 11 to January 10 date, new car turnover increased by 318 percentage. Which, SUV vehicle orders increased by 9 times. At the same time, orders for automotive after-market car charging equipment, LED headlamps have been doubling.
In addition to the comprehensive electricity supplier, peanut good car and other automotive retail new platform also has good sales. Specifically, peanut good car in November 11 made a 7466 order, the total turnover of over 1 billion yuan.
online car hard into the mainstream
From the above data platform released by the electricity supplier point of view, Chinese consumers online purchase of enthusiasm is very high, in the ” during off a double 11 “online car boom, and this can not help but doubt that the rapid development of the electricity business development today, whether the car is expected to go out on a electricity supplierNew road?
In fact, cars and car service is a very long chain, related processes is extremely complex. At present the so-called online purchase only online payment deposit, apply for financial policy, and pay the balance due, the contract signed with the mention cars, maintenance and other services still need to go offline 4S shop. Seen in this light, the convenience of online car did a great advantage prominent.
In addition, the National Federation of the Secretary-General Choi Dong-tree view, the current electric car business is just as a marketing tool, there is not a real sales channel. At the same time, said Choi Dong-tree, is considered as an independent channel development, many companies are also planning a new electric provider model, hoping to achieve coverage under the electricity business electricity supplier line when the car just started, but also the development of practical in a more difficult stage.
Indeed, this year’s “double 11” Although the launch of the new car games are played, but there are many “trick”, which is more like a marketing tool. Lynx with the participation of half-price spike activity cars, for example. It is reported that participate in the activities of only one model. In addition, auto analyst, said: “Some car prices on the electronic business platform to sell slow-moving car is a car or stock car at the same time, preferential line is not necessarily better than the next big line, consumers must pay attention to distinguish. “
In summary not difficult to see, although there is growing consumer channel electricity providers to gather, but for online purchase, its not yet reached such as mobile phones, computers that can fully rely on the Internet channel, is more like a kinds of marketing tools, as for the network in the future can become a mainstream channel car sales, the time will give us the answer.