in November 2019, China’s car sales 2.457 million, up down 3.6 percentage, growth of 7.6 percentage. One passenger car sales of 2.057 million in November, down 5.4 percentage, growth of 6.7 percentage. Overall auto market last year, compared with more bleak, the survival of the automotive market has become more difficult. Today small will take you look at this most difficult of several 2019 car prices.
three times a year layoff, Wei did not come in the future?
Wei to announced December 5 latest sales data, delivered in November amounted to 2528 units, 2019 record high monthly sales and achieve sales rose for four consecutive months. Wei ES6 in which to implement the November 2067 units delivered, ES8 delivered 461 units in November. Both models deliver a total number of 2019 amounted to 17395 units, of which a total delivery of 8499 units ES8, ES6 total of 8896 units delivered. Since the start of deliveries in June 2018, all brand delivered a total of 28743 units.
Although Wei to good sales figures in recent months, the share price back above $ 200. However, according to “burn Finance” of inventory, summed up the 2019 loss of 10 largest companies, Wei to car to a net loss of 8.639 billion yuan topped the list, won the 2019 “loss” of the title.
Wei to the car over the past nine consecutive quarters, the average net loss of 2.3 billion yuan each quarter, that is to say from the beginning of 2017, had not achieved Wei to single quarterly earnings targets, has been losing money. But because the new energy automotive sector demand for large capital investment, low productivity, Wei also come out of the quality issue, coupled with the past two years, new energy marketsSubsidies for low tide, exacerbated by the operational level of losses.
According to foreign media reports, after reaching cooperation with Intel, Wei to lay off 141 people in Silicon Valley. This is the second year in May and September, after the third layoffs, mainly targeted at R & D and engineering teams. Because the autopilot and Intel reached a cooperation department, Wei hopes to further cut costs. And because of the introduction ES6, leading to serious sibling competition, ES8 sharp decline in sales.
Wei to the mass of swirling recent $ 5 billion project financing is also nothing happened, ES8 sales are a problem. So, for now, Wei to car, the most important thing is to increase sales rather than the brand value.
Although layoffs may reduce costs to some extent to reduce the deficit, but it will not last forever. Wei to Mercedes and BMW may wish to learn to lower the figure to launch low-power models, after all, for Wei to this coming brand, user base is not that big, and ES6 ES8 or the same level of competition, and the early introduction of ET7 single motor but can ES6 pull the product line to seize the market, increase brand share.
price change the amount of the premium brand difficult
Jaguar is a British brand, as the royal family with the car has a hundred years of history, its countless classic cars. But after coming to China, which is a niche brand, reluctantly and Volvo, Cadillac and other luxury brands together count as second-tier. Especially after Jaguar Land Rover and Chery Automobile joint venture, change from previous models imported cars for the joint venture, the brand value dropped lower and lower.
BMW’s flagship sports, the Audi rely on official car image, while the Jaguar into China, not only did the British elegance, but also rely on price cuts in exchange for sales, and therefore had a “30% off leopard “label. Although a certain amount of price changeAchieved results extent, but as a luxury brand, continue to increase sales through price cuts, for a premium brand is not a good thing. In the long term, not only affects the Jaguar brand value, the latter is difficult to enter the brands.
Jaguar aluminum skillful, full security. But a variety of small problems and abnormal sound made after not improved after the collision and high maintenance costs can not help but lament the user can afford could not afford.
In the highly competitive automotive market, the brand is not hard, quality and product lines off than at the same level, however, will only gradually be eliminated. And this year, showing an amusing incident, there is news that Jaguar will go bankrupt, although rumors are finally confirmed, but sales have been on a general Jaguar is undoubtedly a blow.
October sales of only eight, DS will go from here
Speaking of luxury brands, the majority of Chinese consumers do not think of DS, so this brand in China’s development suffered a serious lack of acclimatization. After a number of consumer early adopters, DS sales in China’s rapid decline.
Although in January last year, Chang’an Automobile Group and PSA jointly Changan PSA blood transfusion to 3.6 billion yuan, sales still failed to save the DS. As of October this year, DS sales in China is still no improvement over the first 10 months cumulative sales of more than 2000. October sales is below the bottom only sold 80,000 units, the result is true bleak.
France local time on November 28, a spokesman for PSA Group announced plans to sell its joint venture Changan PSA 50 percentage shares. November 29, Changan Automobile formally proposed transfer of shares listed Changan PSA50 percent. Although, Changan official line is that in order to upgrade and focusIt intends to self-made, but in small series or DS not only do not make money because there is a certain degree of loss. So far, both sides will Changan PSA shareholders to sell the shares in full, means that the joint venture ended in failure. But he says it will not withdraw from the Chinese DS, DS brand to be produced automobile factory in Shenzhen, and the transformation of the electric car and developed a series of programs.
Although the DS brand’s future plan is to enter the electric car market, but with the past two years, the tide of new domestic energy subsidies, new energy market competition is more intense. And Tesla Model3 further intensified competition in the domestic new energy market, DS want the electric car market share a piece of cake, or would like German and Japanese cars to learn, understand the needs of the Chinese market. Besides, now not to accept third-party brand DS, DS’s future is still uncertain.
Selling [ 123] room to stay afloat, how the hippocampus car drop altar
the past two years, China’s automobile market its own brand into the collective up times, but a smash hit in the early years of the hippocampus car gradually marginalized. In November 2634 the hippocampus car sales, down 10.22 percentage, January-November cumulative sales of 25,610, down 58.95 percentage, which SUV sold 22,783 vehicles, representing a decrease of 42.94 percentage. In addition, the hippocampus cars sold in November 2364 are SUV models, cars and MPV sales volume to zero.
From the Altar hit bottom, the hippocampus only three years. Annual sales fell from 216,000 to 67,500, from 230 million yuan net profit becomes negative 1.637 billion yuan, down all the way, even the need to maintain the hippocampus by selling the car business.
Since the break up and Mazda, Haima Motor’s center of gravity is not on the car, but into the real estate and financialindustry. After consuming over Mazda’s technical reserves, the hippocampus car difficult to launch core competence models, and positioning and pricing are deviations. Staffing levels less than similar products, the design is also not conform to the current automobile consumer market, but the price of competing products, and has no obvious advantage compared. Overall, the cost far as level models.
However, in 2019 Guangzhou auto show debut of the hippocampus 7X, will be available in the second quarter of next year. Positioning 6/7 household MPV, he has returned to familiar hippocampus $ 100,000 MPV market. Regardless of the hippocampus 7X shape, body size or power terms have a good performance, do not know whether to become a new hippocampus car sales turning point. After all, by selling maintain vehicle development had a hard time.
[summary] automobile market trend is still downward, the automotive industry will face a major reshuffle. This year mentioned only represent four car prices, but now there are many brands also reflects a problem, not for its own clear positioning and pricing, Young short to avoid long, and some also appeared the same brand of the same level of competition. Brand timely adjustment of bottoming out or become the next “young car”, we’ll see.