Because all kinds of crash and the thunderous incident, Tesla, which is rushing all the way to death, seems to have not stopped, this makes people don’t think about another possibility:
[123 ] TRESL will not deliberately deliberate?
These two days, Tao Lin, Vice President Tao Lin, vice president of Tesla, once again relying on his own “public relations” technology, and sent Tesla.
In an interview with a media, Ms. Tao Lin, who has been well known to many netizens, is a light representation, in the use of the vehicle, It is necessary to strengthen the education of consumers, and she also said that the follow-up will learn about the use of “new vehicles” by working with driving schools and transportation departments.
There are also many people to focus on Tao Lin, and I feel that she is arrogant or even IQ.
Seeing this, Tianya Jun thought of a possibility: Tao Lin, no, “no brain” in Tao Lin, Will it be deliberate from the beginning?
It can be said that this time Tao Lin can warm up, it is entirely because she continues the previous “Sao operation”.
Some people summarize that Tesla’s current public opinion crisis is the quot of Tao Lin; people quot; and even doubt that she is inserted. Tesla’s undercover.
According to the current public information, Tao Lin once served in Baidu, Renren.com, and served as a reporter, producer and director in CCTV and Wuhan TV, current Tao Lin as Tesla The Global Vice President, responsible for the Government, public relations, market and brand of Great China.
An ordinary person may occasionally, but it will not always fall in the same place, people like Tao Lin, if one will make a lower mistake on the public relations issue, maybe I have been dismalled, but after this series of crises, Tao Lin’s seat seems to be more stable, frequently unveiled, if this is not the first to get the first of his own Ocean, it is hard to imagine.
The most weird part is that when Tao Lin has frequently become the “traffic” of the car news, the boss Mask seems to disappear on the Chinese auto media.
Disappeared Mask
When Tesla is frequently controversial in the Chinese market, the image of Mask in Chinese media This is true:
and this:
Busy Maske in the currency in the coil seems to disappear from Tesla in China’s public opinion crisis, Mask’s official micro The latest one of the blog accounts is still the next line of 100,000 vehicles in January:
In the latest message in the comment areaIt is also seen that there is usually the right to rights and spit information. It is a comment related to the currency. Only one Tesla car owner is a slightly reacted. It turns out that this is Tesla’s BOSS.
This is too unlike his consistent style. Masque is not a modest gentleman of “Wen Liang Fu”, in English media, this new world richest is not flat, and it is not allowed. Sand is known for the sand.
For example, last year, when some netizens asked Mask to question the electric car in an article, Masque was directly criticized and his classmaker was directly criticized. Gates “I don’t know”.
For some consumers and media on Overseas market, Mask has always dare to protect the scorpion, even for one or two sentences to the beloved hall, so for the “public relations crisis” in the Chinese market. Maskerimer is not because of my heart, nor is it concerned that Chinese consumers sold for Squ 30 percentage sales, and a bigger may, he is very satisfied with the performance of Tao Lin’s Chinese people. So let her go to the responsibility.
From this perspective, we seem to understand the motivation of a series of abnormal comments and operations. For example, the “educational consumer” remarks this time implies two purpose.
First, it is to continue to shape Tesla’s “straight” personnel and “victim” image, and steady the basic disk of the owner.
After a series of public opinion operations, Tesla has apparently successfully infected a lot of car owners, let them point the spear to the ladies who set off the right to rights protection storm.
On the other hand, Tao Lin also lifted the focus of public opinion in a consciously, alleviating the public’s source of braking failure.
Currently, both China or overseas markets, Tesla’s various accidents seem to have more intense trends.
In this case, Tesla clearly tends to put the cause of the accident to the direction of human operation, and Tesla is indeed a very few brands that push the billing pedal mode, as early as last year. Some owners reflect, single pedal mode is easy to operate.
Of course, this does not mean that we can eliminate the possibility of Tesla brake failure and hardware and software failures, in fact, no matter which It may, Tesla’s own responsibility is can’t be caught, but for Tao Lin, the two-to-have the right to light, the so-called “educational consumer” subtext is to push the responsibility to consumers, and then Contact single pedal mode.
So Can Tesla wish?
Multiplier data show: Tesla sales reached in April25,845 vehicles, a decrease of 27% from the previous month (35,478 vehicles sold in March). Some netizens are happy and think that Chinese consumers are finally awake, realize Tesla’s nature, choose to use their feet to vote for Tesla.
In fact, this may be a bit happy, maybe next month, we see that Tesla’s sales still rose.
Possible, the title of the most understanding Chinese consumers should be changed from the public to Tesla.
So, to really take off Tesla in the Chinese market, arrogant, only Wei Si, BYD has a new car of Bitzla a day, let our consumers True is really rational, no longer wearing a colorful glasses for domestic cars, blindly advocacy.
In this way, Tesla will truly respect Chinese consumers will take care of their product problems seriously.