FAW Mazda: “Love” in the lack of substances is not strong!

From 2005, it was officially established to 2021, and FAW and Mazda finally ended 16 years of “love long run”. Although the ending is somewhat sad, unloading each other’s shackles, perhaps this is also a free.

From then on, Changan Mazda will become a joint venture company jointly established by Mazda, Chang’an Automobile, China FAW, and China. Mazda, Changan Automobile, China FAW’s funding ratio is 47.5 percent, 47.5%, 5 percentage.

FAW Mazda will become a joint venture that Changan Mazda and Mazda.

Mazda experienced four “feelings” in China, Hainan Mazda, FAW Mazda, Changan Ford Mazda, Changan Mazda. If you want to know the second feelings of Mazda, you have to come from her to China’s first love boyfriend.

In the mid-1980s, a large number of smuggling vehicles influenced to the domestic market through Hainan Province, which is a backbone of Chinese auto development, but this matter also reflects that China has already Demand.

In 1988, Hainan Provincial Government and Hainan Automobile Stamping Factory established Hainan Automobile Manufacturing Factory. At that time, the domestic tide has already set off a tide. In order to solve the technical problem of the car, the Hainan Auto Stamping Factory bought the production line of the Ford joint venture from the Ford’s joint venture in front of the Philippines in front of the Philippines.

In the late 1980s, Japan was in the false prosperity of the bubble economy. Mazda implemented a radical multi-brand strategy at this time, and in the process of rapid expansion of overseas markets, it was found that the China Auto Market was blank and the potential was huge. Mazda’s high-rise came to Hainan, and saw the Ford production line in the factory building of Hainan Automobile Manufacturing Factory (at that time, Ford is Mazda’s big shareholder, model technology sharing), and one shot. Therefore, Hainan Mazda Motors were founded in 1992.

However, after the establishment of Human Mazda Automobile Company, the production is not obtained, so the models of its production can only be sold in Hainan.Even if a small number of models can be sold in other provinces, it is because it uses “special way.”

To the Hainan Mazda, which has been worried out, the two sides have conducted asset reorganizations with state-owned assets. Therefore, FAW Hainan Automobile Co., Ltd. was established in 1998. . Through this merger, Hainan Automobile broadened sales channels, and Pu Human and Fu Zi’s model have also achieved good sales performance. After the model is hot, each family has begun to play its own “small abacus”. FAW has produced thoroughly acquiring the idea of ​​Hainan Mazda; Hainan Mazda wants to come out from the FAW system; Mazda wants to let sales channels, interest maximize.

In 2003, FAW In order to contain Hainan Mazda, FAW sedan took the authorized production qualification of Mazda 6. Later, March 1, 2005, China First Automobile Group Co., Ltd., Japan Mazda Automobile Co., Ltd., jointly established FAW Mazda Motor Sales Co., Ltd. (FAW Mazda). In 2006, the cooperation expired, Mazda was completely “breaking up” with FAW Hainan Mazda.

Different from FAW-Volkswagen, FAW Toyota, a joint venture, the sales company in one company, Mazda’s domestic model is authorized to produce it to FAW sedan, and FAW Mazda is responsible for sales. FAW Mazda is subject to the leadership of the FAW sedan, and the FAW sedan is also directed by the FAW Group; and FAW-Volkswagen, FAW Toyota is directly subject to the leadership of the FAW Group.

After Hainan Mazda retreats, FAW Mazda thought that it could smoothly put the sales rights in his hand, but at this time Ford stood out. Pete has established Changan Ford with Changan Auto, and he is also a major shareholder of Mazda and has a relationship between technology sharing. In 2006, Mazda has shares Changan Ford, and the three parties have formed Changan Ford Mazda, and the three-local shares are 50%, 35%, 15 percentage, and began to put into production in Chongqing factory in the first generation Mazda 3.

Subsequently, Changan Ford Mazda raised himself from the “factory” role that he could not sell, and directly used the tough means of stopping the labor Mazda 3 to compete for sales rights from FAW Maz. throughAfter 8 months of tug of war, Changan Ford Mazda regain the right to sell 3, FAW Mazda won the Mazda 3 hatchback version of the right to import.

However, Changan Ford Mazda, the good times did not last long, and later by the financial crisis (in 2007–2009 years), Ford sold a large stake in Mazda, Mazda since restore “free body” and later in November 2012, Changan Ford Mazda thoroughly implement the reorganization, formally split into Changan Ford Mazda and Changan two companies. Changan Mazda Automobile Co., Ltd. established a 50:50 funded by Mazda and Changan Automobile, Changan Ford Mazda took over Mazda’s all related businesses, including vehicle development, manufacture, marketing, sale and other aspects.

Since the end of 2012, Mazda and FAW Group, Chang’an Automobile to establish a stable and cooperative relations, brand competition come to an end.

Changan Ford Mazda period, due to the “special relationship” between Ford and Mazda, Changan Ford Mazda import new products very well. In September 2007, Changan Ford Mazda Nanjing is located in a second vehicle production base production, the first model for the introduction of the new Mazda 2 was followed with the platform of the Ford Fiesta, a new generation of Mazda 3 star Cheng have joined. In the same period, in addition to FAW Mazda Mazda 6 Rui wing (second generation Mazda 6) outside, and no new product introduction, and good market performance of these two cars eye-catching enough.

until around 2010, FAW Mazda models Mazda MPV was launched 8 and mid-sized SUV CX-7, dismal sales. FAW Mazda means of cooperation during the development of the FAW, the 2006 listing of the B70 is based on the Mazda 6 from development; red flag H5, HS5 two models used transverse engine platform is the evolution Chi blue sky technology platform by the creators and Mazda Come.

Later, in 2013, Changan Mazda launched the compact SUV CX-5; FAW Mazda in 2014 and 2016 were introduced Ate Zi and CX-4, and the sales performance of these three cars also bad.

In 2016, the FAW Group proposed the “value marketing” concept, and the product sequence is streamlined by stopping production of Mazda 8, CX-7, Mazda 6 and Rui to achieve product sequence. However, in 2017 became the beginning of the downhill of FAW Mazda. In 2020, the accumulated sales from the year, from 126,000, a total of 78,000. Outside the sales decline is the quality of the models of FAW Mazda have received complaints and diseases of many consumers.

According to the data released by the car quality network, Attez is located in the first position of the complaint list, the annual complaint is as high as 1488. The main problems are concentrated in the abnormal sound of the body, the interception of the central control and the abnormal sound. Second, the square also rumors FAW Mazda internal management confusion.

According to the multiplial data, FAW Mazda’s 2020 has a total price of 78,000, a year-on-year decline in 14.78 percentage, which is also a continuous fourth year of sales. Changan Mazda and FAW Mazda have formed a stark contrast. In 2020, it still achieved a total annual sales of 1.37,000, a year-on-year increase of 0.24 percent.

According to the open financial report of FAW Group Subsidiary, the net profit in 2017 and 2019 was 281 million, 155 million and 0.53 million yuan, respectively. FAW Mazda as the profit dairy cow of FAW sedan, and its low fans directly affected the profits of FAW sedan. It is reported that FAW Mazda’s profits in 2018 – 2019 have fallen from 2.79 billion to $ 200 million.

The sales volume decreased year by year, and FAW Mazda walked toward the downhill in the naked eye. In order to stop the loss in time, the FAW Group has to abandon Mazda. When FAW abandoned this “cumbersome”, will New Changan Mazda will go more smoothly?

When Mazda 6 is red, a joint venture brand has not yet been stable in the domestic market, and China’s brand car companies have not risen, and the horse in that era has no edge. Chemical, consumers even feel new for the driving performance of Mazda models. Just with the development of the times, the progress of the opponent, Mazda “is marginalized”, and she emphasizes Zoom Zoom may only be able to understand. oneSteam Group and Mazda “break up”, who is the biggest victim / winner? Both parties are not! Just “by marginalization” Mazda has been supported in China’s business methods, and letters are the biggest freesides for both parties!