On May 18, FAW Pentium held a fifteenth anniversary of the fifteenth anniversary of the Brand in Changchun, Jilin Province. At the meeting, FAW Pentium proposed the brand concept of “continuing to create a surprise”, and launched the “518 Service Rights” and the six equity shelves, providing consumers with the full scene, the travel cycle of the full life cycle surprises.
FAW Pentium fifteen years, deeply paying attention to “user experience”
With further subdivision of car products, face Multi-selected users are increasingly rational in the process of purchasing a car. Compared to a single configuration such as a top configuration, a tidal look, they pay more attention to whether the car itself provides full lifecycle services. “One car purchase, life is worry-free” became their rigid demand.
Faced with the current situation of this car, FAW Pentium kept detecting user needs, and quickly put “let users carry a car without worry” to the implementation: since 2011, FAW Pentium launched “Let Love The admitment of the family has been over 10 years; the new service brand is released on October 17, 2018 – “Bestcare Middot; Heart Care”.
In 2020, the epidemics suddenly, FAW Pentium took the lead in movement, launched “two nets” combination, not only opened the “Self-conscious consultant”, but also provided 24-hour emergency rescue services. The recently listed Pentium T55 also continued the service gene of FAW Pentium, launched “five fresh gifts, unlimited possibilities” policies. Users who purchase Pentium T55 can not only enjoy 5 years of finance-free, 4-year whole car warranty, 3 years free machine oil, but also enjoy oil subsidies and surprise gift packages, truly realize users “buy no worries, worry-free, nourish worry”.
For FAW Pentium, through such services, the brand image is linked to the inner demand with Pentium users, but not only help to improve user reliance, it is easier to obtain user initiative, complete The forward cycle of “Service Optimization Experience – Experience Relief”.
“518 Service Rights” and six major equity shelves, services, equity double upgrades
On May 18, 2021, FAW Pentium was held in Changchun, Jilin Province Anniversary brand strategyThe pleasure, released “518 Service Rights” and “Six Rights and Habit Shelves”, which is a major upgrade of user services and user rights.
In “518 Service Rights”, FAW Pentium sets 5 new commitments, 1 relief guarantee, and 8 dynamic rights. Committed to creating a car with peace of mind, buying a car, repairing the car, caring, caring intimate.
Among them, 5 patients have committedly included 30-day free return, four seasons delay service, full rapid rescue, 45min maintenance, and pure spare parts supply five content. This means that, in the 30th day, the car is replaced by the car, the gearbox or a serious safety performance failure is replaced by quality problems. It can be applied for free return car, and the daily use of cars, there is no need to worry about the car’s failure, the 4S shop is too Far, enjoy fast maintenance services by appointment, saving waiting time. FAW Pentium hopes to bring a full-time, all-earth use car guarantee through such a promise.
1 peace of mind is another service concept proposed by Pentium, and it is also the top most important privilege in “518 Service Rights”, which means that FAW Pentium will be largely, reduce users in daily use. The cost of the car and maintenance. As long as you meet the conditions, you can enjoy a lifelong warranty and a five-year free oil policy. Let users feel that “buy Pentium” is worry-free, and we must maintain worry-free. 
Finally, FAW Pentium add code launched 8 kinds of moving rights, including free impaired replacement, free addition oil, special daily worker, free base traffic, free back Factory wash, free accident trailer, free test, free round fetas protection. Through further completion of the user’s landscape, fully interpret “Hualim MIDDOT; Heart Care” service concept.
These five-related commitment, 1 peace of mind, 8 instruments, basically cover the scene of consumers from buying, arriving at the car, caring, truly commitment, security, no worries .
Here, not only can the Pentium brand “private” custom trend, the car full life cycle, the full-time solution of the car, the full-time online service of the smart travel, and Provide outstanding ecological equity and localized feature value-added services.
By further strengthening China FAW “everything for customers, all serving customers, all modest to customers” warm heart floor, full dimension guarantees user rights, let consumers experience “enjoy life, Collection surprises. This is the self-empowerment of FAW Pentium in Zhirian.com, and continues the initial heart of FAW Pentium.
Use the user-centered, double interpretation brings more sincerity
What is “centered on user”? FAW Pentium made a double interpretation. First, for the manufacture of the national manufacturing, the car with dignity is used, and the second, provide users with worry-free, worry-free, worry-free service. The truly boost brand development is always always standing with consumers, the same sound resonates, constantly innovation, which exhibits technical self-confidence, brand self-confidence, and further draws the emotional distance from the user.
At present, FAW Pentium has already had a millions of customer base, “Pentium powder” team continues to grow. This may benefit from FAW Pentium on a long development path, constantly consolidate technical quality, continuously optimize user services, and put the brand concept in every link.
It is worth mentioning that the deputy general manager of FAW Pentium Car Co., Ltd. and the general manager of the sales branch, the party secretary Wang Shengli, who personally represent the owner of the owner at the brand strategy Award. Among the winners, there are both driving mileage more than 700,000 kilometers, with the old users who have witnessed the quality of Pentium products, and there is a pioneering pioneer who is not afraid of dangerous, and the spirit of the north of the north is completed. It is FAW Pentium, the attitude of Guangnao opinion, so that it has a magic weapon trusted by users.
In the “glory scene”, for gratitudeCaring for Pentium, supporting Pentium, loves Pentium user friend, FAW Pentium specially sets the “Self-hearted Car owners” award, from Pentium T77 car owners to Pentium T99 owners, from Pentium X80 owners to Pentium B50 owners, FAW Pentium passed the temperature, While leaving the emotional distance, it also reflects the attention to the user’s attention.
FAW Pentium once again “mutually” in the fifteen anniversary brand strategy conference, fully demonstrating the brand.
The competition of the manufacturing industry is the competition of product and technology in the final analysis; however, the brand image is cast, and it is the foundation of the service. How to go to the future FAW Pentium on the basis of “continuing to create a surprise”, “to create a service joint, innovate travel service, is worth looking forward to. Use the hard strength of the product to be interested in realization, using the soft power to achieve a win-win, so simple-top attitude, it is worthy of our better confidence in FAW Pentium.