Take an angle to see the problem, and may change reasonable. You can also use this way to see a car.
A car, the car’s driving experience and SUV loading capacity, it is a travel vehicle; a car takes care of the car’s appearance and the ability of SUV, it is a cross-border car; a car is taking care of sports cars The driving experience and the comfort of the administrative class, it is a GT sports car; when a car is taking into account SUV’s passability and MPV comfort, it is SMV, simply understands SMV = (SUV + MPV) ➗2.
Occover as a large SUV in the flagship of FAW-Volkswagen, it not only introduces this concept of SMV, but also fills FAW- The mass from the small SUV to the product matrix of large SUVs. MQB EVO platform, 2980mm wheelbase, elegant appearance, no doubt, the country is the “crystallization” after the way of violi and the fusion.
If you expect it, it doesn’t have the dominant position of Buick GL8 in the MPV market, and there is no impact on Odyssey. Weite is only 2,000. Sales diving in January and February 2021, 34 units and 3 were found. The front of the car is too long, the second row is too high, the space utilization rate of the car is not high, those MPV quasi-car owners who have clear car needs can not tolerate these shortcomings, they need not complex demand, but a single Comfort demand, but it is extreme.
Consumers and MPV consumers in seven in seven have clear demands, meet the whole family, but the former is a composite demand, the latter is a single needle. In other words, MPV consumers will think that it is not extremely extreme in comfort, but they will think that it is ambitions that combine the advantages, they will think this is a comfortable comparable MPV comfort. SUV. For a “multi-function” model, consumers consider more of the functional compatibility.
Compared to the VAC, the appearance of the appearance reflects young, the appearance, beforeThe “X” design language of the face has been unified with FAW-Volkswagen SUV family design. The headlight group is integrated with the front grille, “V” word shape is also the same as the car and the styles of the same work. Its best reflects the size of the MPV characteristics, the body size, the body length of 5152mm, the body is more than the body Long 100mm, so the body looks more difficult. Hardbrows and vehicle chassis have a significant practical orientation design, while protecting the bottom of the vehicle, it reduces the post-maintenance cost.
To the interior of the vehicle, the country has used the latest interior design of the mass family, the LCD instrument and the central control screen adopt a integrated layout, built-in CNS 3.0 car system. From the perspective of the people of the public, the internal design of the country has been iterative compared to it. In addition, the function buttons and cup holders of the part of the crosenant center consolidation, the armrest box uses the upper and lower layers of layout, a bit similar to GL8 can connect the main / co-passenger position together, is not Tuona A traditional design of the main / co-pilot segmentation. From the body level, the space that has given it to people in front of the premium is more worse.
The interior space in the car is maintained at the same level, and both 2 + 3 + 2 and 2 + 2 + 2 two seat layout form are provided. The high comfort of the second row of separate seats is also a selling point for many MPV models. In addition, the country is a “true seven” is not “fake seven” SUV, which is very embarrassing in Tuang, the number of the tall 177cm, the second row is adjusted to the leg space 1 punk, the third row of legs Department 1 punch 2 fingers, head space 4 fingers, third row space than Angke and Ford explorers are more worse.
The appearance of the city’s SUV orientation, the interior design, the interior of the trend, the pre-sale price of the Toung, and the internal space layout of “True Seven”, this A series of elements constitute a different point of view of Tu Ath.Excellent selling points of the same level of competition.
In 2017, Tuhu pulled the size and price of the SUV model of the joint venture brand to a new height, and later Buick Angkeani, The Ford probe has also followed, and they lit up 300,000 -4 million yuan of seven SUV markets. “Seven” is the selling point of this level of models, consumers have clear purchase needs, they naturally hope that their third row is more than just emergency.
The joint venture brand of the landing area within 300,000 yuan compact SUV market and a first-line luxury brand SUV market in 400,000 yuan, and the mainstream models can get 100,000 or even more than 15,000 monthly sales, while 300,000 – 400,000 yuan of seven SUV markets, Tuon’s stable sales are around 5000-6000 units, for explorers and Angke flags, 3,000 monthly sales is a threshold. Therefore, the seven SUV markets of 300,000 -4 million yuan are not the mainstream market, and the total market is also comparable. 
In 2017, when the Tu Gang was listed, the monthly sales volume was singing all the way, rushed to 100,000, and later, Angkean At the end of 2019, the explorer listed in May 2020, and it can be found that the total sales of the 7th SUV market of 300,000 -4 million yuan is basically around 10,000. Therefore, this market will not bring a general sales of overall sales because a new car will have a new car. Then the obvious product of the obvious product regulation is the fourth option after the market is the fourth option.
In these four options, Tuhon is the most secure one in the foundation. From the design level, the rules are different from the style orientation of the other three cars. It is expected that the residential will take a part of the sales of Angkeani, the Tu High, the smallest impact on the explorer, after all, it is the only model of the only platform, the car is best, in addition, its current market momentum Not bad.
The midranges and Tuon composition “sister model”, which can be foreseen that they will further enhance the public’s sales performance at this level, but the car is against FAW-Volkswagen More older meaning, firstIt complements the product matrix of its own SUV model, and makes a place in the market, and put the pad for future electric transformation. Transform their own fuel trains into new energy cars, which is the conventional vehicle enterprise compared to the innate advantages of the new forces in the electrified transformation.
From the product level, the midstway and Tuon have formed a significant differentiation, providing more options for consumers, which will be further Seven SUV markets of 300,000 -4 million yuan. For FAW-Volkswagen, they may not expect how excellent sales have run, have a comprehensive product matrix, and the new energy market for the future layout is more long-term goals.