[ Juxun Wang reported ] 4 September 2020, Ford released the Ford SYNC + Chinese Chi-line car infotainment networking report. The report shows that 88 percent of Ford SYNC + and car owners will close daily contact with the machine, to experience the satisfaction that percentage reaches 79, Witness ldquo; SYNC + nice with rdquo ;.
The sample size car networking selected report reached 40,000 vehicles, covering new explorers, inter sharp, sharp boundary 2020 models, the new Taurus and the new Ford Focus models equipped with SYNC + Active five Ford brand new car model. The report is based data networking Ford, Ford SYNC + complement system user research and user data Baidu portrait ecology, multi-dimensional understanding of the Ford car owners driving habits and preferences machine, so as to continuously optimize the car owners driving experience.
SYNC + Chi-line infotainment system is the Ford Motor based on our consumer demand, combined with Baidu’s leading artificial intelligence technology, the full integration of rich application eco-designed for our consumers build a new in-car entertainment systems, navigation provide wisdom, intelligent AI voice interaction, rich eco-car entertainment and travel, and ldquo; car machine – Mobile – home rdquo; a cloud interoperability and a number of three-terminal ldquo; warm Technology rdquo; , Ford owners to bring more humane, more intelligent, more convenient user experience.
ldquo; With big data analysis capabilities, we can more deeply understand the real needs of Ford owners to help our customer-oriented system and a fast iterative development of new features, optimize the user experience. rdquo; Ford, vice president of China’s information technology, vehicle networking technical director Hou Xinhai representation, ldquo; we will also deepen the cooperation with partner Baidu using scenes based SYNC + users to broaden the car, to create the industry’s benchmark for intelligent cabin. rdquo;
car-frequency interaction unit, most people choose ldquo; car phone, substituting rdquo;
report, 79 percent of the owners of the overall experience SYNC + very satisfied with the pro card ldquo; SYNC + nice with respect to the response speed of the car rdquo ;; machine, ease of use and other aspects of OTA upgrade satisfaction percentages were 79, 80, and 77 percentage percentages.
In fact, SYNC + has become an important partner mdash owners travel and life; mdash; in the past year, SYNC + is awakened a total of 5.48 million times; 88 percent owners have to interact with it every day, the cumulative number of interactions have been more than 189 million times. Ford owners prefer SYNC + ldquo; s understand rdquo; AI voice interaction, the average number of interactions per person voice reached 13 times a day. With Baidu’s leading artificial intelligence technology, SYNC + 70 + support semantic differential vertical type, can be life-like voice interaction with the owners, TA can not only control the car using the scene, including the main Fujia temperature regulation, seat massage, navigation, entertainment, weather inquiry, flights, hotels; you can also chat with you, tell jokes.
data show that the majority of users are more willing to SYNC + ldquo; car replacement phone rdquo; mdash; mdash; SYNC + the wisdom of navigation and mass entertainment for the owners of the most commonly used functions. Long percentage accounted for 50 per vehicle per day travel over a long time when the wisdom of navigation use. SYNC + integration QQ music, the Himalayas and other platforms, to provide users with massive rich audio content, car audio ldquo; heart listen rdquo; play accounted for 81 percentage of the average per vehicle per day length of time travel; long accumulated more than 10 million hours for all users to listen to.
ldquo; the next car must be highly networked and highly ecological information flow technology, can well meet the user’s head in the travel and just need a lot of long tail demand, allowing users to really put down the phone from the heart. Baidu and Ford will continue to maintain close cooperation, continue to optimize the user based on SYNC + driving experience, allowing users to open a smarter car, rdquo; Telematics business unit general manager of Baidu Sultan expressed.
Western owners of vehicles ldquo; love rdquo ;, a second-tier effects of congestion owners travel.
Over the past year, Ford SYNC + owners with a total of more than 108 million kilometers, the equivalent of around Earth 2700 laps. Ford owners with average per day five times, mileage 38 km, while driving up to 78 minutes.
As the western region is vast, the owner of the widespread use of frequency higher vehicle times longer, which, Qinghai, Xinjiang and Gansu daily driving frequency, duration and number of miles the country in the first three. Impact of congestion to some extent on the city trip, the owners of a second-tier cities daily driving frequency and mileage are lower than the national average, mainly to commuters; Among them, Beijing, Shanghai car owners a minimum number of trips.
Explorers owners favorite travel and bring the car to enjoy driving pleasure, every day explorers owners driving times, mileage and long residence time of 5 models the first; and Fox Active owners even more ldquo; home rdquo ;, the average daily driving times, mileage and duration minimum. It is worth mentioning that the average night the owner of the explorers travel times topped the list, even the owner of the Fox three times.
SYNC + preferences from the point of view, Fox Active owners to pursue online at any time, per capita car machine traffic topped the list, rather use the SYNC + Find restaurant and food; and explorers owners like to use on-board version iQIYI pass the parking and other people’s time, long 3.6 hours viewing per capita in July, which is 2.5 times the mean.
In the voice interaction aspect, full of cutting-edge inter-vehicle owners to SYNC + as relieve boredom friends, loved to listen to SYNC in the car + jokes; and sharp boundary 2020 under the owner’s favorite control vehicle functions by voice, including Bluetooth phone call, and so on.
12,000 user feedback to help SYNC + growing.
Ford adhere to the user demand for the development of systems and functions SYNC +. Over the past year, Ford China team through car dealers and end-side received a total of 12,000 pieces of user feedback for the SYNC +, a team of engineers to help SYNC + for faster, more accurate iterative upgrade, optimize the user experience. As of the end of July this year, SYNC + total of six times larger OTA upgrade, the new seven major functions, function optimization 30, System optimization 1400, pushing total of 70,000 trips.
Based on this report, Ford will further enhance the experience of the core functions of voice interaction, navigation and audio-visual and other low-frequency function used for exclusion and optimization; and to continue to improve the user feedback mechanism, establish a more direct and effective Ford owners and channels of communication.
user information security, always in the first place.
The report is based on data clustering models or urban dimensions, it does not involve any of the owners of private information; data processing follows the China Internet Network Information security and personal information protection laws and regulations, as well as Ford’s global data security standard.
Ford always depending on the user’s information security as its top priority. Ford’s information security team from the software and hardware design phase, the global information security standard will be applied, together with Baidu and suppliers to ensure that the owners of information security in the course of SYNC +. After the completion of the hardware and software design, Ford also hired a third-party testing team SYNC +, to further enhance overall security. In the course of the owner of the data transmitted SYNC + all are encrypted, to protect personal information owner. Meanwhile, when the OTA upgrade every time, Ford will advance certification upgrade package, and transmitted through an encrypted manner to ensure the security and stability of OTA.