September 16, a new generation of Czech passers-X90 officially listed in the Beijing Gubei Town, positioning the new car “cinematic big SUV”, launched a total of 1.5T + 6MT / 6DCT, 1.6TGDI + 7DCT two power combination of 6 models, the price range of 89,900 yuan -13.59 million.
car interest:
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of adversity breaking “Travel +” differential positioning to win market
Mr. Chery holding Group General Manager Zhou Biren said in his speech: the current big data, 5G communications, artificial intelligence and other new technologies to accelerate the integration and development of the automobile industry, from simple vehicle for the life of the new model cars an important carrier this higher demands, enterprises must accelerate technological innovation in order to keep up with escalating user demand, gain the initiative in the future competition for auto companies. Cope with the unprecedented era of big change, Chery is accelerating the layout, including the “new four modernizations”, including cutting-edge technology, the ability to continue to enhance the positive system, bring vitality and creativity Chery sustainable development.
as a way of Chery Chery Jie Holding Group precision farming “Travel +” segments of core products, two years more time in group integration research and development, under the blessing of resources of talent, technology, capital and other fast rooting, rapid distribution, strengthening the “Travel +” strategic positioning, successfully created the image of “Travel +” market leader of . As of August, the Czech Republic, Chery Route of cumulative sales of 230,000 vehicles, from January to August end 2019 actual deliveries and flat year on year, is expected to achieve by the end of 10 percentage -15 percentage increase.
iPeL gene technology enabling to create “mobile cinema” as the ultimate enjoyment
White, deputy general manager of Chery Holdings Raymond (Raymond Charles Bierzynski) Mr. represented as the most powerful technology of Chinese car brand, Chery Group not only has the layout of global R & D base, at the same time uphold the user to do “+” forward method of research and development system, the first to create a Chinese automobile platform including iPeL, M1X, T1X, M3X and new energy platform, while ensuring uniform standards of safety body structure, the establishment of A00-class sedans to high intelligence level B SUV chassis platform. The listing of the new generation Jie way X90 is based on independent research and development iPeL Chery platform to build, for the first time equipped with intelligent driving L2 level, continue to use the appearance of “emblem city leaders,” the family design concept, given its strong historical and cultural heritage beauty of.
Czech president Chery Holdings • JETOUR way R & D Center Research Institute on behalf of Lihong from the “emblem of the city leaders,” ” leapfrog space “,” mobile cinema “,” excellent quality “four aspects of the way the new generation X90 Express conducted in-depth explanation. X90 whole new generation of Czech way from a comprehensive advanced design, interior details and dynamic configuration and so on. In stacking the network elegant, not only bears the emblem of the essence of culture, will face the full demonstrated its style, younger and more dynamic; black and brown mixed colors even more luxurious interior and steady; 4840mm * 1925mm * 1780mm body size and 2850mm long wheelbase bring leapfrog space to enjoy; 5/6/7 three kinds of seating layout, 1130L large luggage space, and as many as 35 storage space, make travel more convenient; dual 12.3 inches HD screen, 1080P high-contrast full-color, light sticks fine luxury seats, “Moon Star” atmosphere of lights, cockpit and other cloud Kai wisdom to create a “mobile cinema” as the audio-visual experience; Bosch L2 assisted automatic intelligent driving, 18 auxiliary active safety driving skills, escort for the trip. In addition, the new car equipped with the third generation ACTECO 1.6TGDI Chery engine, more powerful and reliable.
a whole new generation Jie way X90 Chery Czech way fast iterative upgrade of strategic products, is based on the Chery Group for 23 years made car experience, 8.6 million users worldwide test, synchronousThe world’s advanced standards of intelligent plant, at home and abroad leading supply chain resources to create a key models. As China’s first “theater big SUV”, Chery Czech way together with China Mobile, Huawei, Bosch, IFLYTEK, Andorra extension, Desaixiwei, Baosteel and other world-renowned supplier partners, to create a “shadow, vision, hearing “three dimensions of the ultimate product experience, combining viewing and travel, to give the user a more pleasant driving experience.
deepen the four experiential marketing to quality and service the whole process enjoyable user [ 123] event, well-known film and television actor power to send Mr. Xu Yajun as a special guest, and the close interaction point for the sponsors listed power a whole new generation X90 Express way with live guests. Chery Holdings • JETOUR Jie Wang Lei, Executive Vice President Marketing Center transit site awarded the “whole new generation of Czech passers-X90 artistic director,” Mr. Xu Yajun honor the letter of appointment.
Chery Holdings • JETOUR Czech passers Marketing Center Executive Vice President Mr. Wang Lei said that since the beginning of its establishment, Chery, Czech Republic the way it has always user-centric philosophy, focused and deep plowing “Travel +” market segment, successfully among the “9 + 6” mainstream Chinese car brand camp, adhere to the most understanding of customer needs, most close to the customer marketing, most pleasant customer experience “three most marketing” concept, and constantly deepen user participation, purchase, use, surprise aspect of “four experience” to the quality of service users, with a pleasant user value, trust and + fans harvested 230,000 support, the “Travel +” ecosystem gradually build a new industry benchmark for automotive user experience.
since the beginning of last year the Czech Republic will be listed on the way X90 largest Chinese brand in the large SUV market sales in the second and in the just over a year of time to achieve an iterative upgrade products. A whole new generation X90 Express way through both the “big comfort” and “good quality”, to better meet the pragmatism and the pursuit of quality of life of the younger generation of car buyers expect. X90 whole new generation of Czech way with “a great big bigger space””Reap 90 lying”, “worry-free good quality,” the three core strengths, just a short 10-day pre-sale period will be 1400 + gains station customer orders.
premiere night ceremony culminating in a coming to an end on the occasion, deputy general manager of Chery Holding Group, Czech Republic, total transit Mr. Don Bosco language manager officially announced a whole new generation of all-Czech way X90 version of the car price and customer interests, and the atmosphere accompanied by the warm applause of the audience reached its peak. I believe the new generation X90 Express way with its “cinematic big SUV” positioning and excellent power products, users will gain more recognition and support, usher in a new journey.