The launch of the smartphone iPhone subverts the rule of Nokia in the mobile phone market; then the iPhone has an advantage of the product, and can bring the consumer Exceeding the expectation of the expectation and experience from there has never had experience.
Then it is a single family, take over the mobile phone market throne.
The above is a recent chat with friends, because the domestic auto market has recently come to a quot; subversive quot; Geely Star, So, just think of quot; subversion quot; this topic, star What should I go to the bottom?
The explanation given by the official is that L represents greater, luxurious and subversion; it is necessary to redefine consumers’ standards for compact SUV markets, and to subvert the consumer’s dependence on the mainstream joint venture SUV.
This pre-sale price means to eat joint venture, independent
said that the star L is a one in half? What cafeterian is a car. Geely gives it a compact SUV, but it is unlike, the 2845mm wheelbase Do you think it is like a compact SUV? More than 2800 mm has opened the door of the medium-sized SUV market.
Then, the length of the body is 4.5-4.6 meters different from the compact SUV, the star is 4770mm, saying that it is a compact SUV you may feel that there is a loss, but it is really positioned. .
So, looking at the entire compact SUV it seems to be so incompatible, and should go to the medium-sized SUV market to go.
Obviously it quot; downgraded quot; is for quot; subvert quot; come, is it a bit like a big thing, and it is a small drama; star L The size, space, and hard-up of the compact SUV in the medium market.
To see the pre-sale price of the official, 148,000 -188,000 yuan This pre-sale price is indeed very attractive, but if the compact SUV is positioned according to the official position, this price is probably A bit high,After all, there is 11-16 million in the compact SUV models of the independent brand.
Obviously, it is aimed at compact SUV of the mainstream joint venture brand.
The price will be talked here, and finally the price is not announced. From the pre-sale price, it wants to eat 150,000 SUVs in the middle and large SUVs in 2,000. Star Yue l seems to be a desperate strike, but the details are like covering the A-class and B-class gameplay.
more intelligent than traditional SUV, as well as Volvo back book
When the star L is still code KX11, some people I feel that it is Geely in order to call the board Hanlan, after all, the axis is that. However, the positioning of Geely gives the star Yue l is a compact SUV. It is apparent to the sales price of 150,000, which is obviously 169,800 Honda CR-V, which prices Toyota RAV4 honor, which priced at 1.74,800. The model is going.
Then, the Star Yue L also remembers the medium-sized SUV market of the independent brand. Now in the self-owned brand, the medium-sized SUV is available for the price of 15.39-184,900 Changan Uni-K, and the price of 17.58-218,800 Wey Mocha. 
If it wants to have the bottom gas of this plate, you must not use the 1.5T three-cylinder engine again. Star Yue l and the star are all CMA platforms, but the Star is removed from 1.5T three-cylinder engines, the use of Volvo Drive-E 2.0T engine, high power version maximum power 175KW, maximum torque 350 cattle MIDDOTO , Rice, low power version maximum power 160kW, maximum torque 325 cattle MIDDOT; rice, all-line matches love letter 8AT gearbox.
The 2.0T engine of Star Yue L is enough to have a medium-sized SUV, in addition to data pretty, and Volvo’s technical backbone is supported, allowing users to blow a wave.
The global automotive industry turns from the mechanical level to intelligent era, intelligent demand is also satisfied. Therefore, Geely is prepared to put a 5G-AVP 1km no parking technology in the Star, which can realize the vehicle’s own parking space parking, and the owner of the autonomous position.Looking for the owner, I hope it is easy to use. Theier, the star L is also FOTA function, supports FOTA upgrades in the intelligent security, information entertainment, power chassis, body control, etc.
The Star Yue L is still plugged in a one-meter-long screen from the central control stage, from the central control to the front of the co-pilot; The visual effect is very good, I hope that Geely engineers can design a nice interaction function, don’t waste big screens.
When I decide to determine the competitiveness of a car, I have a good scientific and technological content under the premise of mechanical quality, I have a good technology; otherwise you can’t post quot; intelligent quot; label, Like a quot; certificate quot;
Xingrui in the car market quot; subvert quot; proves such a product Tear the breakthrough, maintained a sales volume of 10,000 or more in September this year.
Xingrui proves in the car market, the market is definitely not a constant, now the user’s consumption concept is more pursuit of product experience, the brand influence is in front of more powerful products, is no longer the core key of competitiveness.
After Xing Rui took a good results, the appearance of Star Yue L was unforeseen, but it was full of expectations, it is expected that it has better product strength and market performance than Xingrui. .
Then, the announcement of the pre-sale price of Star, the mainstream joint venture SUV market may have to cut prices.
You want to have more than 180,000 budgets, Star Yue L has a larger body size, and more powerful power is intelligent; these more or less allow consumers to put down for quot; brand quot The obsession, no longer chooses to only quot; join quot; joint venture SUV. Therefore, when the Star Yue L enters the vision of the consumer group, the pressure has come to about 200,000 joint venture brands compact SUV. 
Summary
The segment covered by Star Yue L and the potential consumer group are more comprehensive, including traditional mainstream joint venture SUV markets,Including the SUV market in the independent brand.
At around 15-20 million, Star Yue L is a powerful product, which has the strength of comprehensive SUV, and Volvo’s technical hand book, and pre-sale price and market The positioning will plan to plan the level of compact SUV.
Can I feel that Jili wants to let Star Yue L near the joint venture compact SUV market, but subvert the market, there is a problem with capacity and recognition in a short period of time; as for the marketing market Quot; squid quot ;, key factors have to wait for the price of the last July, the price came out.