In the name of the Enclave, made pre-market Buick seven large SUV Angke flag Guangzhou Auto Show. After that, the car Granville New Media Minister SAIC GM’s Buick marketing Gu Ye Bin interview. Gu Ye Bin 1997 to enter the SAIC-GM, who do not co-ordinate Keangkewei product development, responsible for the SAIC-GM Wuhan plant manufacturing work, in July this year to become head of the Buick brand. Interview, three-cylinder engine Gu Ye Bin Buick users concerned, sedan and SUV product layout and other issues are described.
three-cylinder engine has a foothold
SAIC is the most important of the three-cylinder engine promoters. Due to historical prejudices, the average user very critical level for the three-cylinder engine, which allows public opinion to promote the SAIC-GM-cylinder engine it is quite worried. SAIC-GM is also self-ridicule even say “I’m sorry, I’m too risky, I too radical.” In fact because of environmental requirements, whether it is good, three-cylinder engine has a technical stage of all car brands around the past route. It is gratifying thing, as users gradually spread word of mouth, three-cylinder engine products are also beginning on the amount.
“Of course, a problem can not be avoided, to promote the Buick three-cylinder engine is also a cause of lower sales, but from a different perspective, Hideo although three-cylinder engine, but the January to October compared to last year . it also shows an increase of 11 percentage of our consumers gradually accepted the three-cylinder machine, “the impact on sales of the three-cylinder machine, Gu Ye Bin explains:”. October Hideo sales of 20,000 vehicles, 30,000 though not peaked when . vehicles, but still in the forefront of the market segments. “
the fact that, in 2019 from January to September the whole market, three-cylinder machine sold 849,000, an increase of 110 percentage, which sold 132,000 in September , 128-year percentage growth. 2019 September SAIC-GM accounted for the entire three-cylinder machine market percentage is 37, which in September reached 42 percentage. The 2018 full-year, three-cylinder engine is 664 000 total sales, which indicated that the market acceptance of the increasing three-cylinder machine, the other is through the grasp of policy SAIC technology roadmap began to show results.
completed this year, next year the main product line layout SUV car
after
large SUV Angke flag on the market, Buick has been formed, including small SUV Ang Kela compact SUV Ang Kela GX, mid-sized SUV and Angke Angke Wei Qi, including a more comprehensive SUV product line layout. Among them, the flag can be seen from Angke Enclave English name, the flagship Angke flag Buick SUV product line.
talked about Angke flag just listed, Gu Ye Bin very confident:. “Angke Angke flag is the flag of Big Brother as listed in SAIC-GM SUV strip line layout has been completed. it is based on General Motors in the large luxury SUV architecture, and targeted based on the actual development of the domestic use of the environment, such as the size of the car, specifically for road conditions and parking situation in China is particularly optimized, so stop, turn around effortlessly; the size to do, but also make the car fully meet the high demands of Chinese consumers such as the interior space of the third row after a lot of space is estimated to be the most convenient and out of the program; Further there are intelligent interconnect technology, five-link independent rear suspension, four-wheel drive system, headlamps, brake systems, etc., who have a lot Angke flag configuration table do not see things that are of high standard, deluxe shoulder to shoulder, in particular Angke flag Avenir second row of seats is completely first class experience. “
in Gu Ye Bin opinion, Angke flag on a mission to lead the Buick brand to move forward. On the one hand, “based on ten million Buick owners of the base plate, a considerable part of the owners if you need to upgrade replacement when Angke flag is a very good choice. As a compact SUV, like Ang Kela this level GX and Ang Kela we also through the entire SUV entire product line, through the lead brother (Angke flag), they can bring up, and then let the customers really further acceptance and understanding.
At the same time, Gu Ye Bin also revealed that with the whole family SUV complete layout of the car will be the Buick focus to do a market. Gu Ye Bin said that next year Buick will have 10 all-new or redesigned models, including pure electric products, car products, etc. favor sports sedan GS series will have a new the product out.
a thousand miles from Shiyuki to Chilean thousand miles
“next year we still have a lot of heavyweight products to market, probably more than 10 models of new or changed section of the models listed, of which there are many surprises products, which are products under the guidance of our new Buick “calm Siyuan, Chi traveling thousands of miles” of the brand concept. “
Buick in front of the Guangzhou auto show on the night, Buick will change its Chinese slogan one word: calm, Siyuan, Chi traveling thousands of miles, from the original ambition of “Chi” into the wisdom of “wisdom.” Gu Ye Bin explained that this wisdom which has several meanings, one is the Buick wisdom of science and technology, including Smart Propulsion Chi-drive technology, eConnect smart interconnected, intelligent driver assistance technology, smart development and smart manufacturing and smart services; there is a majority humanities thought. The former is at this level Smart Propulsion intellectual intelligent drive technology and the Internet, etc. eConnect, Buick continues to strengthen technology; the latter passed a humanistic thought, is the entire Buick, Buick team, Buick dealers, the whole team of people at heart in continuous car experience for our customers and dealers with the whole team, the car feel continuous improvement work to do, more to meet consumer demands and some of the good wishes of the Buick brand.
In my view, this change a word, indicating the Buick found the next how to move forward the starting point – caught in electric drive technology with intelligent network technology at the same time based on the user experience into the crucial position. Technology left the people, there is no temperature. Buick The move, described as focused on the vital.