Author: Han Xiao
At the seventeenth session of the Guangzhou International Automobile Exhibition, the FAW Toyota models unveiled several new TNGA booth. Rong put the new RAV4, the new 12th generation Corolla, the new flagship Avalon AVALON, etc. In addition, there are upcoming in 2020’s first pure electric car – Yize E engine. Up to now, FAW Toyota models TNGA of kingpin has been completed.
Many car dealers to earn more and work
2019 1–10 months, passenger car 10 percentage of market growth is negative, while FAW Toyota 1–10 the approved sale of the figure is nearly six hundred thousand, the share was 3.7 percentage, compared with last year’s share improved 0.5 points ,, outperform ten percentage points. FAW Toyota Motor Sales Co., Ltd. General Manager Mr. Tian Qing long said that October 82 has been successfully completed percentage of annual sales targets, to achieve their goals by the end of the year when there is no suspense. It is worth mentioning that, as of now FAW Toyota dealership OTC stock no more than 0.7 weight percent, which is as long Tian Qing said: “In order to reduce inventory and other brands struggling to find a way, we are still a lot of dealerships car to win some more, win some more resources and effort. “
FAW Toyota Motor sales Co., Ltd., general manager Tian Qing long
TNGA architecture enabling , contrarian
product of intense competition, the new wave of surging four modernizations, China’s automobile market has entered a transition period different from the past, the overall market growth of micro become the new norm. 2019, FAW Toyota to seek new opportunities in the attack, Kulian “internal strength” to achieve a contrarian up. In this regard, Masashi Mizutani FAW Toyota Motor Sales Co., Ltd. Deputy General Manager, said: “the future of China’s auto consumption market has great potential, Chinese consumers have become more rational and mature, the overall increase in the proportion of car redemption will further enhance the consumer purchasing power will be upgraded. in TNGA architecture enabling, FAW Toyota each have achieved a new product design, dynamic performance, driving pleasure, the ultimate security in four areas to achieve innovation, and product evolution and then force the future, FAW ToyotaTNGA architecture will accelerate the fall, rich TNGA product serial architecture, at the same time to infiltrate all aspects of this concept to work, enhance the brand’s overall competitiveness. With the continuous import under FAW Toyota TNGA new models of architecture, we have taken a solid step toward TNGA upgrading the entire department. “
FAW Toyota Motor Sales Co., Ltd. Masashi Mizutani, executive vice president
preferential policies to boost sales rose three leapfrog [123 ]
“Although short supply, in order to repay the majority of consumers love, we are also equipped with a number of very good policy,” when asked about the sales strategy and financial policy, Tian Qing, a long time to reporters, FAW Toyota uses three leapfrog strategy One is free to leapfrog, in fact, monetary policy, credit products easy to rent a zero down payment, balance due flexible payment, zero interest rates for two years, up to the five-year long credit period; the second is set to leapfrog benefit, which is $ 8,000 replacement subsidies, as well as the purchase of five thousand subsidies, the two do not share the third is the friends of leapfrog, referrals to family and friends as well as the opportunity to extract Hokkaido Double Deluxe travel awards Tian Qing, a long time, said:. “Avalon AVALON when the market I said it was a fire in the winter automobile market this year, this winter Availability the new RAV4 wing put, no doubt FAW Toyota is the second winter fire. “
Turning to sales, FAW Toyota’s leadership can be described as smug, from the data, the new flagship Avalon AVALON from the market until the end of October were sold 45741 units Corolla family sold a total of 285,292 units, the new RAV4 glory as of November 11 put has received orders for over 22,000 units. in this dazzling behind the report card is to FAW Toyota comprehensive upgrade and improve product quality and distribution services Meanwhile, the best proof of this is the FAW Toyota has long roots in the domestic market. and with the advent of marketing 3.0, how to communicate with the new generation of consumer groups has become a major issue of car prices.
[123 ]
innovative marketing, customer first
FAW Toyota proposed a “true cause extremely” brand slogan on the 15th anniversary of the establishment of the “true”Embodies the values, representing the sincere, honest,” pole “is at the details of each can be extreme, and for FAW Toyota, its brand slogan to such enterprises to implement the customer experience in new car sales FAW Toyota introduced intelligent exhibition hall, was the transformation of the workshop in the aftermarket, from experiences from car to car environment both for the customer. in services, FAW Toyota launched the rapid appointment, rapid maintenance, repair fast, fast sheet spray, fast rescue 5Q service system, with enjoy butler up the value chain in part, making it possible to create customer satisfaction relative comfort of a car car environment.
to enhance the offensive self
with this show, FAW Toyota showcases powerful and innovative strength and a clear development context. with the electrification of ground strategy, TNGA products constantly enrich the camp, FAW Toyota will also speed up the upgrading of the road brand. “FAW Toyota sales will reach one million level scale with two to three years! “Tian Qing long impassioned said, and for the next few years to determine the automotive market, Tian Qing should continue for a long time expressed a negative growth trend or a slight increase, but has bid farewell to the previous decade of double-digit growth in gold environment. While the market holds for the future a conservative attitude, but confidence in the long song of its own brand, but the slightest ambiguity. in the next two to three years, no matter how volatile the market, FAW Toyota still have to rely on word of mouth and brand, to take aggressive force through strong product innovation and superior technology sales strategy to enhance its capacity in the attack to achieve with two to three years to reach one million sales level scale. so such a goal-oriented. “many brands also completed by the end of the mission in hard thinking, we more focus on the next three years, focusing on how the rules and layout in 2020, began to make some arrangements intense. There will be Haoxiliantai. “Tian Qing long said.
continued to carry out public welfare
In addition, FAW Toyota’s long-term adherence to the” safety, environmental protection , education “three pillars as the center, actively carry out social welfare activities.” big hand little hand “,” Snow leopard guard action “,” dream car “global children’s painting competition, etc.Activities harvest good social repercussions, while attracting more people to join the ranks of public service. In terms of public welfare, public FAW Toyota always pay attention to innovation and long-term mechanism, hoping to provide ongoing support and the opportunity to realize their dreams of substances for more people on public welfare.
Overall, FAW Toyota still inherits has always been mature, reliable reputation, coupled with Toyota QDR quality assurance for endorsement, so that high-value price reflects not only from the high cost, but also stems from the hedging rate is very competitive. A series of innovative marketing actions, boost FAW Toyota products and services continued to improve to improve. Future, under the guidance of “To really extremely” brand slogan, FAW Toyota will continue to change, entered a new stage of development.